- 1. Carpenter & Company Marketing Retail Real Estate
Consumer Products Rethinking Your Marketing In A Down
Economy?Carpenter & Company Marketing is committed to serving
your companys best interest in every economic situation with
urgency and excellence. So, whether you need a comprehensive
marketing plan or fulfillment of specific marketing strategies, we
promise to help you build brand awareness and sales.We develop the
marketing team for you that has the experience and track record to
get the job done right and deliver your ROI! Our marketing
professionals include the brightest market research experts, the
top marketing planners and managers, the most creative advertising
and brand innovators, the best social media and web authorities,
and the finest events and public relations specialist.Sue
Adamo-Carpenter, [email protected]
www.carpenterco.nethttp://carpenterco.blogspot.com/
770-579-6248
2. Carpenter & Company Marketing Retail Real Estate Consumer
Products Portfolio RetailReal Estate Consumer ProductsCinco Mexican
Cantina Dent WizardCotton IncorporatedSimon Property Group General
Growth Properties Carithers FlowersMEPC PropertiesPepsiCousins
Properties Disney WorldCBL Properties Millstone Coffee Edward J.
DeBartoloAT&T Oxford Development Freschetta Pizza Rouse Company
VisaCarter & Associates Wisconsin Cheese 3. Carpenter &
Company MarketingRetail Real Estate Consumer Products case study
Situation Cinco Mexican Cantina opened in Cumming, Georgia as an
anchor restaurant to a new urban village. They needed a year-long
marketing plan to influence shoppers to experience Mexican food
with an attitude and ultimately drive sales.Solution We built brand
awareness with eye-catching advertisements and generated traffic
and sales using cost effective sales promotions. The brand loyalty
and consumer experience were created with the development and
launch of an annual Cinco de Mayo outdoor food and entertainment
festival.CincoMexican Cantina Result Monthly direct response
bounce-back offers yielded above average returns and multiple
sponsorships were developed to help underwrite the Cinco de Mayo
festival saving thousands them thousands of dollars. 4. Carpenter
& Company MarketingRetail Real Estate Consumer Products case
studySituation Verizon Wireless wanted to develop an affinity with
motor sports fans and drive product and service sales.Solution We
created a multi-year strategic alliance with Road Atlanta and Panoz
Racing School that offered direct access to event ticket holders
through email and direct mail campaigns, one-to-one communication
with a brand experience for motor sports fans, and a sales
promotion at retail locations.Result Verizon Wireless built a
strong affinity with motor sports fans at Road Atlanta and Panoz
Racing School and is now the number one provider of
telecommunication services to Road Atlanta fans. 5. Carpenter &
Company MarketingRetail Real Estate Consumer Products case
studySituation Hedgewood Commercial Properties, creators of urban
villages Vickery Village and Woodstock Downtown, needed to lease
retail space, communicate to consumers about the new shopping
destinations, and help build healthy retailers and
restaurateurs.Solution We created unique leasing and consumer
marketing plans that included print and digital advertising, public
relations, environmental signs, and special events. We also
developed merchant relations programs to offer one-on-one retail
coaching and provided a marketing tool kit to empower retailers to
create their own on-going marketing plans.Result One property is
now 95% leased and retail sales continue to increase each month.
The second property is under development and new leases are being
signed each month. 6. Carpenter & Company MarketingRetail Real
Estate Consumer Products case studySituation Legacy Property Group,
developer of Atlantas newest Downtown entertainment and shopping
destination, Luckie Marietta District needed a marketing plan to
reach and lease space to retailers and restaurateurs.Solution We
designed a marketing plan integrated with compelling direct mail,
website, environmental signs, and public relations. The captivating
message promoted the 14 million visitors and that the property was
anchored by Atlantas best visitor destinations.Result The property
is now almost fully leased and attracted many significant first
time leases to Downtown Atlanta including Legal Sea Foods and
Peasant Bistro. The leasing team received compliments on the clever
direct mail series that grabbed the attention of retailers. 7.
Carpenter & Company Marketing Retail Real Estate Consumer
Products case study Situation New South Properties who develops,
leases, and manages retail, office, and industrial properties
needed to build a consistent and more dynamic marketing presence to
drive leasing productivity.Solution We developed the brand strategy
and created the advertising including a new website, property
leasing flyers, and e-communications.Result The company now has a
consistent brand and the leasing team has the marketing tools to
support their leasing efforts so they can focus on driving revenue.
8. Carpenter & Company MarketingRetail Real Estate Consumer
Products case studySituation Collegiate Holdings had just broken
ground for a new Downtown Atlanta student housing project. They
needed a marketing plan that included development of the brand and
the strategy to lease the property while it was under
construction.Solution We provided extensive market research that
guided the development of the brand and the sales strategies to
lease the property. A multi-media campaign of print, digital, and
mobile media, plus college sponsorships, sales promotion, and
public relations were implemented to drive leasing activity. We
also helped in developing an off property sales center to generate
leases prior to the property opening.Result A powerful brand was
developed and MetroPointe Lofts was 60% leased prior to completing
construction and maintains a 90% lease status. 9. Carpenter &
Company MarketingRetail Real Estate Consumer Products case study
Situation Viscaya Development needed marketing plans to promote
their new upscale multi-family property and drive pre-construction
sales before creation of the sales model.Solution We created
consumer and real estate agent advertising and promotions and
provide media planning and placement. The witty consumer print
campaign promoted the propertys star appeal.Result The cost
effective marketing program stimulated pre-construction sales. .
10. Carpenter & Company MarketingRetail Real Estate Consumer
Products case studySituation Bodilsen, one of the largest
international furniture manufacturers, wanted to expand their
operations to big box retailers in the United States and Canada.
They needed a marketing plan to influence retail merchandising
departments that they were the best furniture manufacturer to
design, build, and distribute customized furniture
solutions.Solution We developed multiple marketing presentations
for each retailers line review and provided all product packaging,
point-of-sale collateral, and sales promotions and advertising to
promote the furniture collections.Result The Bodilsen brand was
launched in Lowes and Menards in the United States plus in Sears
Canada. 11. Carpenter & Company MarketingRetail Real Estate
Consumer Products case study Situation Skirt Magazine planned to
launch their magazine in Atlanta and wanted to spread the word and
distribute as many magazines as possible to introduce the new
publication to Atlanta women.Solution Major shopping destinations
throughout Atlanta were selected as the best way to communicate
with women and to distribute magazines. Fashionable models garbed
in colorful skirts rolled clever racks with Skirt magazines
attached.Result Over 25,000 Skirt magazines were sampled during a
two day event at five shopping malls and districts. 12. Carpenter
& Company Marketing Retail Real Estate Consumer Products case
study Situation Natures Own Bread planned to launch their product
in three new markets and wanted a non-traditional approach to
create buzz on the street and influence consumers to buy their
product.Solution The mall was selected as the medium to create a
brand experience and distribute loafs of bread with a bounce-back
offer. Eye-catching advertising included promotion on mall posters,
flyers, tent cards, and direct mail.Result Over 13,000 loafs of
bread were distributed and sampled in three days at three regional
malls in launch markets. The local bakeries were thrilled with the
results! 13. Carpenter & Company Marketing Retail Real Estate
Consumer ProductsWealth of Experience!Carpenter & Company
Marketing has decades of experience successfully marketing retail,
real estate, and consumer products throughout the United States.
The company was founded by Sue Adamo-Carpenter in 2001, after
twenty plus years of marketing over three dozen retail real estate
developments and working with several hundred local and national
retailers and consumer brands.Sue is recognized as an authority in
the shopping center and retail industries and has had numerous
articles published including CNN, The Wall Street Journal, USA
Today, and The New York Times. She has also been awarded the retail
real estate industrys top recognition for Sue Adamo-Carpenter, CMD
achievement plus has received many other advertising and public
[email protected] relations awards.www.carpenterco.net
http://carpenterco.blogspot.com/ She is a Leadership Cobb alumni,
has served on many Chamber of 770-579-6248 Commerce Boards, and has
provided fundraising leadership to non- profit organizations
including USA Team Handball, Susan G. Komen, Girls Incorporated,
and the Ft. Myers Symphony Orchestra. Sue is a graduate of Georgia
Southern University with a BS Communications degree and is
certified in marketing through the International Council of
Shopping Centers.