carol kahn case studies for sponsorship and brand marketing

PORTFOLIO OF BRAND MARKETING CAMPAIGNSCarol Kahn

About Carol Kahn:Creative. Innovative. Visionary. Passionate.

With over 30 years of experience in the Media and Advertising industry, Carol’s career encompasses every aspect of the business including Management, Brand Marketing, Experiential Programs, Sponsorships, Advertising and Sales.

She has been an Executive Producer for Television News and Documentaries, Radio Host and show producer, Director of Sales of 28 Radio Stations, New Business Development for Television, Radio, Print and Digital.

Creating Ideas is her forte! She has developed a multitude of Retail Marketing Programs for some of the largest brands in the country. Each of those programs have been designed to deliver a return on investment for clients as well as enhance brand recognition.

A freelance writer for travel publications and lifestyle magazines, Carol has interviewed many high profile celebrities, public figures, athletes and artists including 1986 Nobel Peace Prize and Nobel Laureate, Elie Wiesel, Maya Angelou, Astronaut Alan Bean, Fashion Designer Alexander Julian, artists Peter Max and LeRoy Neiman. Working the Red Carpet, interviews with celebrities such as: Sylvester Stallone, Charlize Theron, Sir Ben Kingsley, Bette Midler, among others. Telling stories is her passion.

With a love for art and design, her creative influences can be found in both her photography and jewelry design.

Portfolio & Case Studies

Digital Marketing Campaign for Patron • National Digital Marketing & Advertising

Campaign

• Digital Home Page takeover featured a Red Carpet Rolling out revealing the contest with a link to Patron site to register to win.

• Produced 3 “Mix of the Month” video recipes featuring Celebrity host, Robin Leach shot at different locations throughout Planet Hollywood in Las Vegas.

• Created concept for the Home take over page and Online Contesting with Planet Hollywood and Patron for a “Sleeping with the Stars” promotion. Digital Ads appeared on major publication sites as well as Patron.com

• Kick-off to Patron’s Social Club

• Red Carpet Celebrity Appearances at Planet Hollywood Event

Customized On-site Brand Activation and Sales Opportunity with Cosmopolitan in Las Vegas

• Case sales for Remy Martin sold into Cosmopolitan Bars throughout the property.

• Logo placement on Billboard/LCD screens on Las Vegas Strip and throughout hotel/casino

• Celebrity Endorsement of Remy V by Robin Thicke • Branded signature drinks during the concert event• VIP Party with Remy branded merchandise & gift bags• Logo on Step & Repeat used for all media exposure• Remy Signage and branded bar shown during interview

segments with musicians. This aired on Radio.com and CBS stations websites across the country.

• National digital marketing and branding on Radio.com and CBS.

• Concert televised live with pre-recorded Remy Segments• Invitation only Meet & Greet with Robin Thicke• Party suite for Remy Martin guests

• Created On-site Promotion for Ditch Fridays

• Creation of Dating Game (4 weeks promotion)

• Creation of Home page Takeover with Dating Game theme

• Digital, Print and Radio Advertising• Miller Beer Sponsored• Signage throughout the resort

property

Customized Engagement Programs for Palms Casino and Resort

Brands Promoted: Perrier Jouet, Jameson & Absolut Elyx

• Sales opportunity for Pernod Brands at the Cosmopolitan Hotel• Valentine’s Day On-air Promotional Contest. The winner

proposed on stage during a Chris Daughtry concert at the Cosmopolitan Hotel in Las Vegas

• National Radio & Digital Advertising with CBS• Step & Repeat Branding • On-stage branding• Invitation only Meet & Greet with Chris Daughtry sponsored by

Perrier Jouet, Jameson and Absolut Elyx• Signature drinks featured at the venue

Sell in opportunity & National Promotion for Pernod Ricard’s Brands

Brand Sponsorship 2015 Billboard Music Awards

AZZURRE SPIRITS brand was featured, poured and gifted at the 2015 Billboard Music Awards attended by superstars of the music world at the MGM in Las Vegas.

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• Azzurre Spirits participated in a three day gifting suite at the MGM Grand during the 2015 Billboard Music Awards

• Opportunity to brand their image with celebrities

• Enhanced Social Media• National exposure via Getty

Images provided to publications

• Backstage presence• Logo appeared in conjunction

with Dick Clark Productions promotions & press

• 70 bottles of Azzurre given to presenters and winners of the Billboard Music Awards

Brand Promotion: Gifting Suite at 2015 Academy Awards

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• Opportunity for Pink Spot Vapors to participate in Gifting Suite for the Oscars.

• Product was provided in 75 gift bags that was given to celebrities in attendance.

• Invitation only event• Held at the W Hotel Westwood• Name mentioned in Press

Releases • Photos sent to major

publications for coverage & publicity.

• Enhanced Social Media Promotion

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NASHVILLE, TENNESSEE

• Product Sell-In to over 70 Twice Daily Stores throughout Nashville, Tennessee

• Radio Advertising on 5 iHeart Media Stations.• Ploom Stage Sponsorship • Banner with logo• Over 3000 attendees.• Media coverage• Print Advertising• Logo appeared on all advertising including

television• Digital Marketing and Social Media

SPONSORED EVENT – STAGE SPONSORSHIP & RETAIL ACTIVATION

Sell in Opportunity + Radio Marketing Campaign

• Arranged meeting and sales presentation for Glaceau Vitamin Water and Terrible Herbst –Glaceau had not been successful in securing a meeting for years.

• Sold product into 89 Terrible Herbst Stores in the Nevada market• Created Radio promotion that increased sales opportunity at Terrible Herbst• Created in-store consumer Register to Win promotion• Radio advertising on 3 major radio stations in Las Vegas.

Creative ConceptsPalms Casino Resort

Home Take Over:Dating Game

Celebrity Banner Ad Campaign: Fergie at the Pearl – “I was here…where are you? Don’t miss out next week!” Palms Casino Resort, Las Vegas

Creative Home-Takeover Concepts

1: Ditch Fridays at the Palms Casino Resort with Miller Lite with sound effects of the bottle opening and beer pouring across the page

2: Roll out the Red Carpet - Patron Sweepstakes at Planet Hollywood with Robin Leach

3: Ditch Friday Dating Game at Palms Casino Resort – Daisy Takeover – recreated from original Dating Game Flowers.

Creative Concepts for Red Rock Casino Resort

Concept created for Red Rock Casino Resort promoting their hotel, restaurant and entertainment. Banner Ads were created in flash animation. Once viewers clicked on the keyhole, the images began highlighting hotel features. Red Rock was encouraged to put together packages that included hotel, dining, entertainment and spa. The link at the end was provided for customers to book their package immediately.

Creative Concept for Sin City Brewing Co.

Click on a Beer to reveal your Deadly Sins….

Digital Concept for the Palm Casino & Resort’s Restaurants

“Sleep with the Stars” - Digital Contest & Home Page Takeover - Planet Hollywood

Home Page Takeover – and Digital Contest featuring Red Carpet appearance with Holly Madison.• Revolving Planet Hollywood Logo drew attention to the homepage of the Las Vegas Weekly and Vegas Deluxe

sites. • Click Through to Contest Entry – Choosing Bruce Willis, Sylvester Stallone or Arnold Schwarzenegger. • Consumers win a Red Carpet Experience and Weekend Stay for their friends in one of the Celebrity Suites at

Planet Hollywood.

Craftique Furniture Showroom –High Point Furniture Market

Craftique wanted to draw attention to their showroom during the Fall Furniture market. It was the first time in the history of the High Point Furniture Market that North Carolina artists were featured along with furniture in this magnitude. More that 120 pieces of art were featured ranging from pottery, glass, metal sculpture, paintings and woodwork.

Steinway Showroom – High Point Furniture Market PR & Promotion

Steinway wanted to create buzz about their Art case designed pianos during Spring Furniture Market.

• Created a Designer Show “Meet the Masters” featuring Internationally renowned artist Herb Jackson and Pianist Joe Augustine.

• Highlight Steinway Pianos designed by Karl Lagerfeld, Dale Chihuly, Dakota Jackson and Neo-pop artist Romero Britto and others.

• Create Media attention and buzz.

• TV Coverage

Patron “Mix of the Month Video”

• Features Celebrity Host Robin Leach

• Series of 3 Videos• Featured on Las Vegas

Sun, Las Vegas Weekly, Vegas Deluxe, Patron websites.

Digital Webisodes

Travel Video Feature: Simon’s Restaurant- Las Vegas

Writing for Print

Writing for DigitalThe Vegas Insider: Interview with Artist, Leroy Neiman

Writing - Digital Content - TRAVEL

CCONTACT:

Carol Kahn

336-339-4709