S CarMax By: Kailey Jennings
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S
CarMaxBy: Kailey Jennings
Little History
Founded in 1993 in Goochland County, Virginia
Fortune 500 company Sells new and previously
owned vehicles
Target Audience
People who are looking for a new automotive vehicle
Range of age is 18 to 75 People who are looking to sell their vehicle
Digital Strategy: Main idea
Objective is to get CarMax’s name out Target as many people as possible Mass advertising would be
recommended Promote the website and app.
Easy to use Can find dream car in minutes
Social Media
Facebook Twitter Instagram YouTube
Internet Marketing
Display Ads on: Automotive Cars.com Auto trader
Ad Groups: “Car Repairs” “Trade in” “used cars” “Looking for car”
Mobile Strategy
Aps is a success: Easy to use 5 simple sets to find cars
near them Schedule an appraisal Explains payment plans Can do everything the
website can do.
KPI
Observation: Followers Sales Number of clicks
Budget
Twitter = $2.50-$4 per follower
Facebook = $24 for 100 people
App = 48,800Sources:http://fitsmallbusiness.com/how-much-does-facebook-advertising-cost/http://www.pennapowers.com/how-much-do-ads-on-twitter-cost/http://howmuchtomakeanapp.com/?session_timed_out
Tools & Tactics
2 current bloggers Blog posts:
Trade in deals What company will cover On site shopping experience
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