Carie Schelfhaudt 2012 NEMExpo Social Media Session
Jan 22, 2015
USING SOCIAL MEDIA TO DRIVE NEW ORIGINATIONS
Carie Schelfhaudt
Director of Social Media
McDougall & Duval Advertising
Social media marketing is the fastest growing medium to connect to customers, but social networks are often confusing for originators and marketers to master. Learn not only why you should be utilizing Facebook, LinkedIn, Twitter, YouTube and more, but also how you can do it effectively, efficiently – and within regulatory boundaries. Don’t miss your chance to have your biggest questions in social media answered.
Carie Schelfhaudt
Director of Social Media
McDougall & Duval Advertising
Social media marketing is the fastest growing medium to connect to customers, but social networks are often confusing for originators and marketers to master. Learn not only why you should be utilizing Facebook, LinkedIn, Twitter, YouTube and more, but also how you can do it effectively, efficiently – and within regulatory boundaries. Don’t miss your chance to have your biggest questions in social media answered.
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Transcript
Carie Schelfhaudt
Director of Social Media
Do I even need to be on social networks
given my business/industry?
Should I be on Facebook or Twitter?
Or any of these?
YouTube
How frequently should
I be posting?
Isn’t this a 24/7 job?
There are solutions: even to the hardest problems
What if someone says something bad about us?
How do I get my social media marketing to pass through Compliance/Regulators?
Is there a way to get measurable results through social media?
So now what?
Okay, we have accounts for our company on Facebook, Twitter, YouTube, MySpace, Digg, Delicious, Blogger, Vimeo, Google+, Flickr, Picasa, LinkedIn, and Tumblr
Cool! Now what?
Ummm…I have no idea.
I have a Facebook fan page, but how do I get
people to “like” it?
Start today!
Find out if a social media policy has been developed
for your company.
1
Work with marketing to master one social network
at a time.
2
Research social media management tools as you
begin to utilize more networks.
3
Contact: Carie SchelfhaudtDirector of Social Media
(978) [email protected]
Have questions or need more information?
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