Carhood [Public] Presentation V2

Strictly confidential

OpportunityIncreasing airport car parking fees

Increasing car rental fees

Ridiculous insurance policies

No cost effective transport alternatives

Solution

The car owner receives:$Free Airport Parking$Free Car Wash & Detail$Secure Undercover Parking$The potential to make money

A P2P online service based platform where car owners rent their vehicle out to travellers

Market Validation

Over 140,000 vehicles on rent at any one time.

80% of vehicles are rented from Major Airports.

Car Rental

Industry

World’s fifth most popular air route with 133,000 travellers a week.

World’s second and third ranked ‘most expensive airport car parks’.

See Reference slide for further information & clarification

Mel

bour

ne to

Syd

ney

Domestic Market Size

Car Rental $2.2b

Airport Parking $365m

$2.5b per

annum

See ‘Reference’ slide for further information & clarification

Proven International Model

Flight Car

18+ months in market (Launched Fed/13)

1. San Fran (Opened Feb/13)2. Boston (Jun/13)3. Seattle (Sept/14)4. Los Angeles (Opening Now)

✓30,000 sign ups✓10,000 transactions

Raised $20 million from Angel List Angel.co/flightcar

Proven International Model

Flight Car

Rujul Zaparde

Founder

Age: 20

Studied at Harvard

Shri Ganeshram

CTO & Founder

Age: 24 Years

Director of Growth at Kimono Labs, Founder at FlightCar, MIT Dropout, Technical, YC W13 Alum

Kevin Petrovic

Founder

Age: 20

Studied at Princeton

Product flow1. Book your flight 2. Visit www.carhood.com.au3. Build new user profile & register flight details4. Register your car - if you’re parking5. Select a car & book 24hrs in advance. Pre-auth C/C

deposit.6. Drop off your car – bring luggage & license7. Private VHA chauffeured limo pick up/drop off service8. Collect 25% rental fee if car was successfully rented9. Head home with a clean, detailed car

• Park Free• Earn 25% of

rental fee

Car Owner

• 25% Cheaper• More Choice

Car Renter

• Save Money• Make Money• Share

Culture

Result

Process flow

retains 75% of

all rental fees

Car Renting Process:

https://www.lucidchart.com/invitations/accept/cd4cacc7-6e4a-4df9-afa6-f169d3e96e52

Car Listing/Parking Process:

https://www.lucidchart.com/invitations/accept/5320a046-9be7-46c4-bdc4-de3d9213061a

Core Customer Demographic

RETAIL i. New Ageii. Urbaniii. Trend setters/Early adopters/Gay & Lesbian

community

CORPORATEi. Metro corporate ii. Digital platform service & product driven businesses.

LEISUREi. Outdoors, adventurous, activeii. Environmentally conscious iii. Young families

Competitors – Car Rental

Customer

Bargain Hunter$

Affordable$$

Corporate$$$

Expensive$$$$

Carhood$

Offering Avg. Price

$50

$60

$80

$180

25% cheaper

Avg. Excess

$5,500

$3,500

$2,000

$1,000

$500

Carhood will present a service offering across every category and at the most affordable rates

Competitors – Airport Parking

Average Price$49/day

Average Price$39/day

Average Price$29/day

FreeMake Money

Melbourne/Sydney Airport Parking

Turnover $700,00+ per day

External Melbourne CarparksTurnover $500,00+ per day

External Sydney CarparksTurnover $500,00+ per day

CarhoodIn market and needs your

help!

TransportShuttle Service

Shuttle Bus TransportPublic Transport

Shuttle Bus TransportPublic Transport

TransportLimo

If we capture 10% of the ‘Airport Parking Market’ we save consumers $40 million per year in parking fees.

Gross profit $105 million/year and members will make $35 million/year on the rental fee generated from their car!

Aggressive Growth Vision

Year 1Melbourne &

Sydney

Year 2Brisbane &

Perth

Year 3Queensland & Adelaide

Year 4 Christchurch & Wellington,

NZ

Year 5Gatwick, UK

Team: Board of Directors

Steve JohnsonCo-Founder

Christian SchaeferCo-Founder

Investors/Advisors

Nicholas JohnsonInvestorRecently retired CEO of Fleet Partners

Vivienne CocoranMarketing Strategist(Lead strategist for Telstra and ANZ)

Corporate AttorneyMansour Lawyers

Tax/Accountant LawyerPTAS Accountants

Insurance AgentInterisk

Marketing Launch Campaign

Social Media & PR Referral Program

‘The Carhood WAY’ - as in ‘AMWAY’Incentive – Refer a friend and Carhood will pay the referring member 10% of rental fees generated on that vehicle for life

YouTube Ad Campaign‘How to’ explainer video, April/15 launch targeting travellersVisual ad campaign, late April/15 launch targeting car owners

Display Ad Campaign Tiger Airways Ad Campaign (from 26 March) 65% SOV | 80,000 IMPS per monthGrindr Ad Campaign (from 28 Feb) over 7,000 clicks per month!

Grindr Ad Campaign Over 7000 clicks per month

Collateral Car bumper stickers, key rings etc.

Marketing Launch Results

Carhood is currently signing up 4.6 new members per day25-40% growth per week, consistently6 weeks of in-market POC Analytics have delivered over 210 new membersOver 760 Facebook followers in 2 monthsCarhood feature on itineraries that are sent to all Tiger Air customers

Website Evolution

CU

RR

EN

T F

UN

CTIO

NA

L

INTR

OD

UC

TO

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INFO

RM

ATIV

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Launch Metrics• Metric from Feb 2nd – March 22nd $1.5k Adspend

Referencesi. Fact: 120,000 and 140,000 vehicles on the road at any timeReference ibis World Australian industry report Motor Vehicle Hiring in Australia sighted at http://www.ibisworld.com.au/industry/retail.aspx?indid=543&chid=1 on 15 October 2009.

ii. Fact: 80% of vehicles are rented from Major AirportsReference Tourism & Transport Forum Report (Driving change in the Rental vehicle Industry). March 2010.

iii. Fact: 5th busiest air route in the world (excluding the US) 2012Reference"300 world ‘super routes’ attract 20% of all air travel, Amadeus reveals in new analysis of global trends".Amadeus. 16 April 2013. This will be one of our leading indicators for our next location - Brisbane, which may well be in the first year of operating depending on money raised.

iv. Fact:133,000 passengers/week or 6.9 million / year - 2012. Melbourne & Sydney.Reference"300 world ‘super routes’ attract 20% of all air travel, Amadeus reveals in new analysis of global trends". Amadeus. 16 April 2013.Fact:Reference"Australian Domestic Airline Activity" (PDF). Aviation Statistics. Bureau of Transport and Regional Economics. February 2009. p. 4. Retrieved

v. Fact: Worlds 2nd & 3rd most expensive Airport Car Parkshttp://www.ausbt.com.au/sydney-melbourne-airport-world-s-priciest-parking

vi. Fact: Car Rental industry in Australia is a 2.2 billion industry as referenced below;Reference Tourism & Transport Forum Report (Driving change in the Rental vehicle Industry). March 2010.Fact:AirportParking$400Mil+Change this to $365million+ / yr - Australia's 5 major airportsReferencehttp://www.smh.com.au/business/airports-parking-huge-profits-20120330-1w3q7.html

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