Caregiver policy storybook

Women’s World Banking (WWB) helped its network member Microfund for Women launch the Caregiver Policy (Ri’aya, in Arabic), an innovative insurance product that helps women cope with the financial burdens associated with a medical emergency.

WWB & Zurich Financial Services Group helped Microfund for Women develop a visual storybook that demonstrates how women can use insurance to protect their families in times of crisis. The promotional materials, featuring a female character called Um Mohammed, also show clients how to submit claims and complete paperwork.