Careers in the Digital Age - Talk at Vivekananda Institute Tirchengode

Agenda

Career Opportunities in the Digital Age

3rd Mar, 2017

Content Marketing – how should one approach it?

Digital & Connectivity has changed everything!

And more so in the last 10 years!

Internet users in India

About 450 000 000

Facebook Users in India

155 000 00066% active daily

Indian Users on Whatsapp ?

155 000 000

Indian Users on Instagram ?

14 000 000

Putting India in perspective

Population: 1241m

TV: ~150m Households

Mobile: ~1000m

Internet: ~450m

Content Marketing – how should one approach it?

This Opens up lots of Career Opportunities!

What kind of jobs will survive in the future

Jobs that cannot be automated

Jobs that requires Analytical Thinking

Jobs that requires Creativity

Content Marketing – how should one approach it?

1. Jobs that cannot be automated

2. Jobs that requires Creativity

3. Jobs that requires Analytical Thinking

Content Marketing – how should one approach it?

Jobs that cannot be automated

100 Years ago only way to make cars was by having a large workforce

Imagine Driverless Cars & Public Transport

Today Cars can be serviced remotely

So what kind of jobs will survive?

Designing VehiclesArchitecture &

Civil Engineering

Handmade Product

Development

Labour Intensive Roles E.g. Cooking,

Plumbing, Hospitality, Food

MedicalTeaching &

Training

Content Marketing – how should one approach it?

Jobs that requires Creativity

Content Marketing – how should one approach it?

Designers, Photographers, Artists

Photography is critical to any kind of business

Key is to focus on Business Goals – Lead Forms or Online Sales

Design any kind of product

AwarenessConsideration &

EvaluationLead Conversion

Data Collection & Analysis

SEO

Customer Support

Influencer Outreach

Paid Search, Display & Remarketing

List Building

Monitoring

Lead Capturing

User Behaviour

A/B Testing

Analytics

Call Tracking

Adv. Conv. Tracking/Visitor Profi

CRM

Reporting

Comp. Tracking

Tag Management

Hundreds of Products need to be built in the future

Look into one such product – Google Home

http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/

Content Marketing – how should one approach it?

Content Creators

Content Creators

Videos

Blogs

Social Media Content

Infographics

Games

Creative & Bi-Lingual Content Social Media

Creativity combined with technology to engage with customers

Murugappa Group – Jigsaw Puzzle, Crossword, Quizes & more

Think about the number of videos you watch online

Video Content is only going to get bigger

Photos

Videos

Text

VR/AR

Content is going to

evolve over time

Content Marketing – how should one approach it?

Jobs that requires Analytical Thinking

So much data, that it requires technology + human analysis

So what kind of jobs will survive?

Big Data & Analytics

R&D into Future

Technology

Sales & Marketing

Customer Service &

Problem Solving

Content Marketing – how should one approach it?

Summing Up

Do something awesome and work somewhere awesome

Q&A

Email: [email protected]

Twitter: @jvchawla