Cardiwear

Vital problem

CancerDisease of digestive systemInfectionsBreath diseaseOtherHeart disease

Heart disease is the leading cause of death in all countries.

Heart analysis and training under continuos monitoring is the key. It affects 50% of people 45+ age. The more old, wise and rich we get, the more important it becomes. !Easy to use heart monitoring is our mission and our market.

Enemies of human kind

Markets- Heart disease is #1 by # of people affected, 18,8% of all - #1

cause of death, 30% of all deaths globally, 57% of deaths in Russia !

- ECG Market - $3,6bln in 2013, 5.7% CAGR by 2020. - 3 segments:

- Holter monitor, - Resting, - Stress type diagnostic

!- “The market is driven by the rise in geriatric population, growing

incidences of lifestyle diseases, and technological advancements. The Holter monitor ECG devices will be the most fruitful segment for the companies to invest in the coming years”

Sources: http://cardio.medi.ru/66_120502a.pdf , http://www.newson6.com/story/26093523/global-diagnostic-electrocardiograph-resting-stress-holter-monitor-ecg-market-forecast-to-2020 “Research and Markets” 2014

Holter monitoring prices: $50-100 / 1 time research $2000-3000 for device !Yandex: 3000 searches/month for Holter monitoring service

People buy even this:

Heart analysisKey method of analysis is ECG (Electrocardiogram) Standard tests are: - Measure ECG 24 hours (Holter monitoring) - Calm ECG vs ECG in activity (biking, etc) !ECG 24hours: - 24 hours of heavy device - Can I wear it to work? - Not comfortable, mental barrier

ECG under pressure: - ECG on a bike in the lab - Stress from lab environment

affects the results - Not comfortable, mental barrier

want to wear it?

Market prices(Russia): One time analysis - $60-100, Device - $800-1200

Our solution

Tshirt with sensors and device Sensors collect data - ECG (3 points), Breath, Movement Flash-size device stores the data, sends it via Bluetooth

Mobile app View your data and get quick analysis

Cloud service View and analyze the data Provide it to doctors and trainers

Markets: Health and Sport/Fitness

Tshirt with sensors and device

Tshirt Choose your size and color Washable, suits for sports, fitness, suits under shirt Fabric-based wiring to sensors, ends with MicroUSB Micropocket for device

Device Flash-size device fits into micro pocket 1 MicroUSB - for connection to sensors, charge/data Can be used without smartphone 7 days of charge, stores 7 days of data Accelerometer - tracks steps and other activities Bluetooth to smartphone - continuously sends data

Embedded sensors 3 ECG lightweight sensors Breath sensor

Mobile appSee the data See data from device via Bluetooth: ECG, Breath, Activity, Calories burnt

Track activities Measures ECG and breath vs intensity of activity Standard tests - 24hours of ECG, - Calm ECG/stress ECG Immediate response - set goals, exercise in best HR zones Longterm planning - see your progress in heart reactions to activities

Cloud serviceAnalyze the data Statistics, analysis, advice

Get to the goal Create or select a plan and monitor your progress Service compares activities to the plan and sends notifications

Send data to specialists Send the data to selected doctor, trainer, fitness specialist

Get 24hours monitoring Optional service - 24h monitoring by selected specialist

Export data

How it works

- Buy the device (online/retail/clinics/fitness centers) - Put on the tshirt with device, wear it for 24 hours - Send the device back, leave the tshirt - Data and results appear in the cloud.

See it and send it to doctor/trainer

One-time analysis

Regular monitoring

~ $50-100

- Leave the device after one-time test - Subscribe for regular service, install the app - Data is sent to the cloud via phone with Bluetooth or via

computer with MicroUSB - Get regular analysis via app and/or the cloud service

~ $40-80/month

Market prices(Russia): One time analysis - $60-100, Device - $800-1200

MarketsHealthcare Audience - 1)cardiology patients, 2)50% of 45+ age people Competitors: standard tests (24h ECG, stress ECG) - Ease of use - tshirt vs heavy device - No barrier - can be executed without initial visit to doctor - Quality of result - no “Lab stress” effect !New service - regular monitoring / always-on monitoring Advantages - always connected, doctor is always with you

Sports and fitness Audience - 1) pro and amateur sport 2) fitness Advantages: - Analysis of heart reaction to activity - Better exercising - adjust to heart zones - Regular/constant/24h monitoring by the trainer !

Route to market

Clinics and insurance companies - Initial interest from Medstrakh - insurance company with

6mln customers !Specialists - doctors, trainers - initial interest from cardiologists, trainers !

Retail - initial interest from retail network of sport/fitness goods - initial interest from drugstore network !Sports and fitness - Initial interest from Moscow fitness center !

Team

Engineering Bauman University, medical devices faculty - leading in devices space in Russia Diploma on cardiomonitors Experience in Samsung engineering team Winners of hackathon on wearables in Moscow !Marketing/management ex-Cisco marketing lead in Russia/CIS executive program in Singularity University, CA, USA MBA in E-Business, Grenoble Business School Experience in creating, development and successful $$ exit of the startups. Good feedback on them from MIT, Stanford, and Mr.Putin.

Status

Prototype Prototype with all functions is done - Tshirt with sensors - Device - App for smartphone - Cloud service - Interface for doctor/trainer !Route to market - Initial interest from the channel identified !Next : - Next prototype, product design, manufacturing,

certification !- Looking for accelerator and support for product

design stage

Help us to overcome health disease

CancerDisease of digestive systemInfectionsBreath diseaseOtherHeart disease

Easy to use heart monitoring is our mission and our market. !Visit our site http://cardiwear.com !Check out our clip with Miss Ekaterinburg https://vimeo.com/100809527 !Drop us a note [email protected] !Call us: Dmitry Orinichev +7 (906) 755-31-94 Mikhail Shagiev +7 (919) 965-56-45

Enemies of human kind