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Carat Media NewsLetter-775 專題報告

Jun 01, 2018

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    201210NCC

    20144NCC

    20132014

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    2013/041

    Kanebo SS

    2013/021

    gametower

    2013/09

    1

    Nubia

    3

    2013/081

    2013/071

    2013/121

    Scoot K Pop

    3

    2014/07 NCC

    2014/071

    2

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    ()

    /

    21:00~06:00

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    2013

    19%

    2014

    81%

    19%

    ,

    14%

    13%

    12%

    10%

    8%

    5%

    ,

    4%

    3%

    2%

    3C

    3C1%

    Nielsen 2013/01/01-2014/12/31

    201420134

    /

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    0 2 4 6 8 10 12 14 16 18 20

    3C

    2013 2014

    Nielsen 2013/01/01-2014/12/31

    2013(

    5)

    12014

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    /

    Nielsen 2013/01/01-2014/12/31

    1

    10

    2

    0

    1

    4

    1

    42

    17

    7

    7

    3

    0

    3

    0 5 10 15 20 25 30 35 40 45 50

    /

    2013 2014

    /

    MLB0.5-1

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    /

    Kanebo SS LUNASOL SS

    OB

    20149

    Bosch()

    ()

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    105

    83% (69%)PC

    (45%)(12%)

    69%

    45%

    12%

    ()

    PC

    MODApple TV..

    my survey10587

    20 ,

    1%

    20-29,

    56%

    30-39,

    30%

    40-49,

    13%

    %

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    0%

    10%

    20%

    30%

    40%

    50%

    60%

    /

    /

    /

    /

    59%

    39% 39% 38%

    19%

    11% 10%

    7% 6%4%

    0%

    44%

    0% 0%

    28%

    9%7%

    0% 0%

    4% 4% 4%

    ()

    /()

    49

    my surveyNielsen2013/01/01-2014/12/31

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    /

    /

    my survey

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    my survey

    SS

    OB

    22K

    VS VSVS

    20-49A

    1 SS 18% 0.17

    2 16%

    3 11% 3.23

    4 10% 2.65

    5 9%

    6 5% 1.18

    7 22K 5% 1.16

    8 4% 0.31

    9 3% 0.24

    10 running man 3% 0.57

    ?

    10()1 Kanebo 21%

    2 OB 13%

    3 6%

    4 6%

    5 6%

    6 5%

    7 7%

    8 3%

    9 3%

    10 3%

    10()

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    20142015

    999

    1-3

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    (Carat)

    (Vizeum)(AAA)(Isobar)

    (Posterscope)(iProspect)

    (Amnet)

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    [email protected]

    (02) 2717-5238 ext.9285

    APP

    APP for Android APP for iOS

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