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The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Association, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Association, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice.
Disruption in the Car Industry
The Car Industry Didn't Wait for the Valley to Innovate
...and up to 80 in high-end vehicles
30 Computer Processors in a Basic Car
The Problem Is NOT a Technical One
The Challenge Is a Strategic One
Disruption Has Many Forms
Disruption of Service
Disruption of Manufacturing
"Connected-Car"Disruption
The Risk is not a Tesla
Even if it is an Incredible Case of What Silicon Valley is Capable of
The Real Risk: Software is Eating the World and the Car Industry is no Exception
Once Upon a Time... There Was a Smartphone that Entered a Car
The real innovation here was the realization that consumers already had a programmable device with ever-improving high-speed connections, GPS & high-definition displays.
Apps like Waze are even social, crowdsourcing real-time traffic and road information from its users.
This Changes Consumers’ Behavior and Expectations
It is also an opportunity for some player to have a Trojan Horse strategy
“95% of cars sold today have integrated music playback and control from an iOS device, but we want to take this integration to a whole new level”
Let's take a look at Google’s self-driven car
Why Is Google Attacking This?
They Don't Care About the Car...
The Car Manufacturer Is Just a Supplier for Google
Do You Know What Happens to Suppliers?
Will the Passion for Beautiful Mechanics Protect the Manufacturer?
Introducing the Insurance Companies
Why Does Google Have this Master Plan?
It Is a Core Valley Capability: The Disruption
It is Based on a Strong Organizational Behavior
Valley Companies Have Purpose
Valley Companies Provide Autonomy
They Embody Mastery
Mastery
Purpose
This Three-Core Skill Spread as a Culture is Going After Everything
Autonomy
Better Performance
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