Sotrender.com presents: Car brands on Facebook in CEE 2012 sotrender.com
Mar 10, 2016
Introduction
Sotrender is proud to present CEE F CUP 2012 report. Report is devoted to the
Facebook activities of 8 car brands in 7 countries from CEE region. Report is based on
data gathered and analysed by Sotrender, an online tool for measurement and opimization
of Facebook marketing activities.
Sotrender is a product of SmartNet Research & Solutions Ltd., company specialized in
social media research and consulting, designing and conducting studies, developing own
research, analysis and data mining solutions in the area of Internet and social networks.
Sotrender has been created thanks to interdisciplinary knowledge and combination of
academic and business experience of SmartNet Research & Solutions’ team. Sotrender
has been designed to analize, report and optimize social media marketing. “So” stands for
“social”, but also for “statistics + optimization”. It allows to evaluate campaigns, find the
best content and the most active fans, measure engagement, as well as to monitor actions
of competitors. Monitoring and analyzing data enables Sotrender users to adopt
appropriate marketing strategy and adjust it to the attitudes of brand society. On-demand
reports and consultancy are SmartNet Research & Solutions value added services.
CEE F CUP 2012 report takes into consideration activities on Facebook fanpages from
1.01.2012 till 20.03.2012 of 8 car brands: BMW, AUDI, SKODA, OPEL, KIA MOTORS,
FORD and PEUGEOT in 7 countries of CEE Region: Germany, Poland, Czech Republic,
Slovakia, Hungary, Romania, Ukraine and Russia.
Since CEE F CUP 2012 report doesn’t include all countries of CEE region and omits
few car brands, Sotrender team underlines that CEE F CUP 2012 report doesn’t exhaust
the topic of car brands presence on Facebook in different countries from CEE region.
CEE F CUP 2012 agenda:
1. Rankings of average perfomance of brands across CEE region.
2. Classification of car brands fanpages in countries from CEE region, ordered by
number of fans and engaged fans.
3. Classification of car brands fanpages in countries, ordered by Interactivity Index
and Relative Interactivity.
4. Classification of car brands' fanpages in countries, ordered by fans gender.
5. Classification of the most popular posts on car brands fanpages in the region.
Key findings
Average size of a fanpage in CEE (in analysed scope) changes from several
thousands to a few dozen thousands, depending on brand and market. The biggest
fanpages are established in Germany, where all of national brands' fanpages surpass the
amount of 100 000 fans. On the other hand, the smallest ones can be found in Ukraine
where the biggest fanpage, Citroen, recenty hit the 10 000 fans threshold.
Audi has the highest average number of fans on their regional fan pages. However,
most of the country rankings by number of fans are clearly won by BMW (often being a
sole outlier in this regard). Both of these brands, Audi and BMW are strong winners in
“number of fans” rankings, having twice as high average as Mercedes, holder of the third
position.
Number of engaged fans often reflects just the fanpage's size – a brief look at Relative
Interactivity rankings shows that highest engagement was not generated on walls of the
biggest pages – Volkswagen, Kia and Ford brands almost doubled values of Relative
Interactivity of BMW and Audi.
Not surprisingly, all across the region, car brands' fanpages are engaging mostly
males. It's noticeable mostly in contrast to proportions of gender engagement on Facebook
in general; such a high male activity is not a common phenomenon.
In Czech Republic, Germany, Hungary, Poland, Romania and Russia we can observe
a slight uptrend in overall Interactivity Index values, with distinct interactivity peaks in
March. Interaction intensity comes in weekly cycles, and weekend drops in Interactivity
Index are also very clear in most analysed countries.
Glossary:
Engaged fans: Fans who have done at least 1 activity within analysed period of time:
"like", commentary, adding a post or a photo.
Interactivity Index: Collective rate of all activities within one fanpage.
Relative Interactivity: Collective rate of all fan activities within fanpage including
number of fans; makes it possible to compare fanpages with varied number of fans, II fans /
number of fans.
Top posts: ranking of most interactive posts (i.e. ranked by Interactivity Index), one per
fan page.
7549
13348
16934
22521
27496
32767
36014
40228
79941
88850
514
890
1008
2242
2501
4353
4128
3371
8808
6885
Skoda
Citroen
Peugeot
Kia Motors
Ford
Opel
Volkswagen
Mercedes
BMW
Audi
Average number of fansAverage number of engaged fans
Car brands on Facebook in Central & Eastern EuropeRanking by average number of fans, 2012
Source: sotrender.com
3315
5441
5596
8545
11544
13396
14762
16004
21853
32099
564
482
364
762
680
825
743
687
541
427
Skoda
Citroen
Peugeot
Kia Motors
Mercedes
Volkswagen
Ford
Opel
Audi
BMW
Average Interactivity IndexAverage Relative Interactivity
Car brands on Facebook in Central & Eastern EuropeRanking by average Interactivity Index in 2012
Source: sotrender.com
27%
28%
29%
29%
30%
30%
31%
31%
34%
40%
73%
72%
71%
71%
70%
70%
69%
69%
66%
60%
Mercedes
Ford
Opel
Volkswagen
Audi
Citroen
Skoda
BMW
Kia Motors
Peugeot
FemalesMales
Car brands on Facebook in Central & Eastern EuropeAverage distribution of engaged fans’ gender in 2012
Source: sotrender.com
13%
22%
23%
23%
28%
29%
32%
34%
37%
46%
87%
78%
77%
77%
72%
71%
68%
66%
63%
54%
Skoda
Ford
Citroen
Opel
BMW
Mercedes
Volkswagen
Audi
Peugeot
Kia Motors
FemalesMales
Car brands on Facebook in Czech RepublicDistribution of engaged fans’ gender in 2012
Source: sotrender.com
3862
4146
4484
6245
10074
16541
23441
24126
41493
54782
64
260
586
1103
1359
2105
1393
4467
1554
6121
Opel
Citroen
Skoda
Mercedes
Kia Motors
Audi
Ford
Volkswagen
Peugeot
BMW
Number of fansNumber of engaged fans
Facebook: car brands in Czech RepublicRanking by number of fans, 2012
Source: sotrender.com
64% males
89% males
90% males
79% males
74% males
females 36%
females 11%
females 10%
females 21%
females 26%
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
239
31
2012−02−17 11:45:42
320
40
2012−03−12 20:08:28
46
212
2012−02−12 21:30:37
638
89
2012−02−04 19:06:42
1540
173
2012−01−04 12:52:24
Peugeot Czech Republic
Audi Czech Republic
Skoda Czech Republic
Volkswagen Czech Republic
BMW Czech Republic
[ no text / multimedia ]
Poznáváte legendu?
Kdybyste si mohli vybrat jakoukoliv Škodovku, co by to bylo? :)
I takto vypadá tovární tuning... :)
Měsíc prosinec utekl jako voda a my pro Vás máme fotku měsíce prosince. Povelice náročném výběru se, i s přihlédnutím na vaše reakce, stala fotka
od Marcely Páškové. Touto cestou gratulujeme a všem o [...]
Czech Republic: top postsResponse and gender distrbution in most interactive posts
Colored bars represent gender distribution among fans engaged by a given post
Source: sotrender.com
OpelCitroenSkoda
MercedesKia Motors
AudiFord
VolkswagenPeugeot
BMW
214100
707674
135
76186
49
Fanpage Daily average
January February March
Czech Republic: Interactivity IndexInteraction flow on car brands’ Facebook pages, 2012
Czech Republic: summary
The most interactive pages in terms of Relative Interactivity were Mercedes,
Skoda and Volkswagen
The biggest Interactivity Index was generated on BMW, Volkswagen and Mercedes
The most engaging fan pages in terms of percent of engaged fans were Volkswagen,
Mercedes and Audi
The highest number of fans was engaged on the following pages: BMW, Volkswagen
and Audi
The biggest fan pages were BMW, Peugeot and Volkswagen
20%
22%
23%
26%
27%
27%
27%
34%
35%
37%
80%
78%
77%
74%
73%
73%
73%
66%
65%
63%
Volkswagen
BMW
Mercedes
Citroen
Skoda
Audi
Opel
Ford
Peugeot
Kia Motors
FemalesMales
Car brands on Facebook in GermanyDistribution of engaged fans’ gender in 2012
Source: sotrender.com
11538
21953
30847
81794
98548
169644
188344
205107
312489
473384
715
1454
1314
9019
4552
16385
12780
27024
36149
38266
Skoda
Peugeot
Citroen
Ford
Kia Motors
Volkswagen
Mercedes
Opel
BMW
Audi
Number of fansNumber of engaged fans
Facebook: car brands in GermanyRanking by number of fans, 2012
Source: sotrender.com
74% males
89% males
75% males
77% males
78% males
females 26%
females 11%
females 25%
females 23%
females 22%
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
193
490
2012−02−03 15:21:27
284
806
2012−02−22 19:52:18
642
1017
2012−02−07 17:21:45
2403
2241
2012−03−07 19:06:31
11361
1829
2012−01−05 16:18:51
Ford Germany
Volkswagen Germany
Opel Germany
BMW Germany
Audi Germany
Was wir schon immer von euch wissen wollten: Was fahrt ihr lieber ... Automatikoder Schaltung?
Was meinst du? In welchem Volkswagen ist dieses Pärchen unterwegs? Unserkleines Rätsel wird morgen auf unserer Facebook Seite aufgelöst...
Für einen Opel gibt es viele Gründe − was ist euch besonders wichtig? Vervollständigteinfach folgenden Satz: "Ich fahre Opel, weil..."
Ergänzen Sie: Ich fahre BMW, weil ___________.
Was würden Sie tun, wenn Sie den hier im Rückspiegel entdecken? Ein Dankgeht an http://quattroworld.com/ für diese Bilder.
Germany: top postsResponse and gender distrbution in most interactive posts
Colored bars represent gender distribution among fans engaged by a given post
Source: sotrender.com
SkodaPeugeotCitroen
FordKia Motors
VolkswagenMercedes
OpelBMWAudi
1803396
723111
136253
1084296543
36
Fanpage Daily average
January February March
Germany: Interactivity IndexInteraction flow on car brands’ Facebook pages, 2012
Germany: summary
The biggest Relative Interactivity was generated on Ford, BMW and Opel
The most interactive pages in terms of Interactivity Index were BMW, Audi
and Opel
The most engaging fan pages in terms of percent of engaged fans were Opel,
BMW and Ford
The hihgest number of engaged fans was observed on Audi, BMW and Opel
The biggest fan pages in this group were Audi, BMW and Opel
22%
22%
26%
34%
36%
36%
50%
78%
78%
74%
66%
64%
64%
50%
Citroen
Opel
Audi
BMW
Kia Motors
Ford
Peugeot
FemalesMales
Car brands on Facebook in HungaryDistribution of engaged fans’ gender in 2012
Source: sotrender.com
1052
4480
7177
9363
9852
16396
31865
257
338
1743
1293
1683
1242
3917
Citroen
Kia Motors
Opel
Peugeot
Audi
Ford
BMW
Number of fansNumber of engaged fans
Facebook: car brands in HungaryRanking by number of fans, 2012
Source: sotrender.com
49% males
85% males
84% males
40% males
64% males
females 51%
females 15%
females 16%
females 60%
females 36%
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
184
15
2012−02−23 18:28:55
321
17
2012−01−09 11:54:31
244
55
2012−02−09 16:18:10
158
79
2012−02−21 13:44:59
1067
44
2012−02−13 16:55:26
Ford Hungary
Audi Hungary
Opel Hungary
Peugeot Hungary
BMW Hungary
[ no text / multimedia ]
4.86 másodperc alatt százon? Nehéz elképzelni, hogy ez mit jelent a gyakorlatban.Ez a kis videó megmutatja, hogy egy 500 lóerős A8−asban ülve
mit is jelent a ...lendületes elindulás.... Ennél érzékletese [...]
Születésnapjára hazagurul az első magyar Astra! A magyar Opel ma elhagytaa Közlekedési Múzeumot, hogy egy szervizben készítsék fel arra, hogy
hazajusson március 13−i szülinapjára az Opel szentgotthár [...]
Segíts hősünknek kikerülni a legkényesebb szituációkból! A kulcs: LetYour Body Drive ! Azok között, akik megosztják a videót egy kis Peugeot
ajándékcsomagot sorsolunk ki, melyet GLS−sel küldünk el [...]
[ no text / multimedia ]
Hungary: top postsResponse and gender distrbution in most interactive posts
Colored bars represent gender distribution among fans engaged by a given post
Source: sotrender.com
Citroen
Kia Motors
Opel
Peugeot
Audi
Ford
BMW
124
81
82
62
29
97
26
Fanpage Daily average
January February March
Hungary: Interactivity IndexInteraction flow on car brands’ Facebook pages, 2012
Hungary: summary
The highest values of Relative Interactivity were seen on pages Citroen,
Opel and Peugeot
The biggest Interactivity Index was generated on BMW, Opel and Peugeot
The hihgest percent of engaged fans was observed on Opel, Citroen and Audi
The hihgest number of engaged fans was observed on BMW, Opel and Audi
The biggest fan pages were BMW, Ford and Audi
15%
21%
22%
23%
24%
28%
30%
31%
34%
62%
85%
79%
78%
77%
76%
72%
70%
69%
66%
38%
Mercedes
Audi
Volkswagen
Ford
BMW
Kia Motors
Citroen
Peugeot
Opel
Skoda
FemalesMales
Car brands on Facebook in PolandDistribution of engaged fans’ gender in 2012
Source: sotrender.com
9479
10867
10896
10903
13276
15635
24400
38328
39856
57677
990
234
830
2462
1085
5642
1440
3042
3142
6327
Citroen
Skoda
Peugeot
Volkswagen
Opel
Audi
Ford
Mercedes
Kia Motors
BMW
Number of fansNumber of engaged fans
Facebook: car brands in PolandRanking by number of fans, 2012
Source: sotrender.com
88% males
73% males
92% males
77% males
80% males
females 12%
females 27%
females 8%
females 23%
females 20%
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
84
142
2012−02−15 15:03:57
391
95
2012−03−08 19:50:21
147
180
2012−03−07 13:19:25
620
105
2012−02−02 11:56:04
1432
89
2012−02−13 15:38:30
Mercedes Poland
Audi Poland
Volkswagen Poland
Kia Motors Poland
BMW Poland
Jak myślicie ... co związanego z Mercedesem ukryliśmy w tym bagażniku? :)
Czy chcielibyście zobaczyć nowe Audi A3 jako jedni z pierwszych w Polscei uczestniczyć w prapremierze?
Ok, to którego wybieracie?
Chcielibyście przejechać się KIA i otrzymać taki kalendarz z terminarzemUEFA EURO 2012? Kto chętny, daje "lajka"! :)
[ no text / multimedia ]
Poland: top postsResponse and gender distrbution in most interactive posts
Colored bars represent gender distribution among fans engaged by a given post
Source: sotrender.com
CitroenSkoda
PeugeotVolkswagen
OpelAudiFord
MercedesKia Motors
BMW
269155
11863
37582
201135173
36
Fanpage Daily average
January February March
Poland: Interactivity IndexInteraction flow on car brands’ Facebook pages, 2012
Poland: summary
The most interactive pages in terms of Relative Interactivity were Audi,
Volkswagen and Opel
The biggest Interactivity Index was generated on Audi, BMW and Opel
The most engaging fan pages in terms of percent of engaged fans were Audi,
Volkswagen and BMW
The most engaging fan pages, in terms of number of engaged fans, were BMW,
Audi and Kia Motors
The biggest pages: BMW, Kia Motors and Mercedes
18%
23%
29%
30%
30%
31%
37%
38%
82%
77%
71%
70%
70%
69%
63%
62%
Kia Motors
Audi
Mercedes
Volkswagen
Opel
Ford
BMW
Citroen
FemalesMales
Car brands on Facebook in RomaniaDistribution of engaged fans’ gender in 2012
Source: sotrender.com
777
810
8092
11510
14825
18656
34645
91688
350
97
619
682
1213
1795
2797
9290
Kia Motors
Audi
Volkswagen
Opel
Mercedes
Ford
Citroen
BMW
Number of fansNumber of engaged fans
Facebook: car brands in RomaniaRanking by number of fans, 2012
Source: sotrender.com
73% males
86% males
77% males
65% males
61% males
females 27%
females 14%
females 23%
females 35%
females 39%
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
171
9
2012−02−11 14:56:40
111
62
2012−01−10 16:10:58
192
44
2012−02−15 09:42:55
314
40
2012−02−26 14:31:34
1287
30
2012−02−27 11:20:19
Opel Romania
Kia Motors Romania
Ford Romania
Citroen Romania
BMW Romania
[ no text / multimedia ]
Cu aproape o ora mai devreme (ca vrem totusi sa fim printre primii), le voila!Noul Kia cee’d!
“Parcare laterala... pe marginea acoperisului unui bloc de 27 de metriinaltime?!” Vezi incercarea incredibila a Ninei!
[ no text / multimedia ]
[ no text / multimedia ]
Romania: top postsResponse and gender distrbution in most interactive posts
Colored bars represent gender distribution among fans engaged by a given post
Source: sotrender.com
Kia Motors
Audi
Volkswagen
Opel
Mercedes
Ford
Citroen
BMW
352
57
86
6
214
25
39
23
Fanpage Daily average
January February March
Romania: Interactivity IndexInteraction flow on car brands’ Facebook pages, 2012
Romania: summary
The biggest Relative Interactivity was generated on Kia Motors, Citroen
and Audi
The biggest Interactivity Index was generated on BMW, Citroen and Ford
The highest percent of fans was engaged on the following pages: Kia Motors,
Audi and BMW
The most engaging fan pages, in terms of number of engaged fans, were BMW,
Citroen and Ford
The biggest fan pages in this group were BMW, Citroen and Ford
30%
30%
35%
37%
38%
39%
40%
42%
44%
70%
70%
65%
63%
62%
61%
60%
58%
56%
Skoda
Audi
Volkswagen
BMW
Kia Motors
Citroen
Mercedes
Peugeot
Opel
FemalesMales
Car brands on Facebook in RussiaDistribution of engaged fans’ gender in 2012
Source: sotrender.com
1411
2051
5953
10170
11647
13644
18003
19749
174162
294
480
3099
771
523
6937
3019
3972
5724
Skoda
Volkswagen
Mercedes
Peugeot
Citroen
Kia Motors
BMW
Opel
Audi
Number of fansNumber of engaged fans
Facebook: car brands in RussiaRanking by number of fans, 2012
Source: sotrender.com
30% males
64% males
70% males
63% males
57% males
females 70%
females 36%
females 30%
females 37%
females 43%
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
53
37
2012−03−06 09:30:31
256
37
2012−03−01 08:10:46
156
137
2012−02−13 06:32:37
651
54
2012−01−17 10:35:21
689
52
2012−03−10 10:11:26
Peugeot Russia
Mercedes Russia
BMW Russia
Audi Russia
Opel Russia
Дорогие друзья, мы продолжаем наш КОНКУРС с исключительно ..женскими подарками..... наборами кремов от нашего партнера L...OCCITANE. Три дня подряд
(5, 6 и 7 марта) мы будем размещать яркие фотографии, а [...]
Весне дорогу!
Доброе утро, друзья! Завелись?
[ no text / multimedia ]
Opel. Wir leben Autos. by @Tim−Tim Sabiroff & Taisiya Lakinskaya
Russia: top postsResponse and gender distrbution in most interactive posts
Colored bars represent gender distribution among fans engaged by a given post
Source: sotrender.com
Skoda
Volkswagen
Mercedes
Peugeot
Citroen
Kia Motors
BMW
Opel
Audi
209
193
84
228
49
150
177
39
34
Fanpage Daily average
January February March
Russia: Interactivity IndexInteraction flow on car brands’ Facebook pages, 2012
Russia: summary
The most interactive pages in terms of Relative Interactivity were Mercedes,
Skoda and Volkswagen
The most interactive pages in terms of Interactivity Index were Audi, BMW
and Mercedes
The most engaging fan pages in terms of percent of engaged fans were Mercedes,
Kia Motors and Volkswagen
The hihgest number of engaged fans was observed on Kia Motors, Audi and Opel
The biggest fan pages in this group were Audi, Opel and BMW
17%
22%
25%
27%
27%
31%
35%
39%
43%
83%
78%
75%
73%
73%
69%
65%
61%
57%
Skoda
Ford
Opel
Citroen
Mercedes
BMW
Audi
Peugeot
Kia Motors
FemalesMales
Car brands on Facebook in SlovakiaDistribution of engaged fans’ gender in 2012
Source: sotrender.com
291
1061
4416
10285
11074
18812
19400
26081
69660
118
161
184
1104
395
1141
631
2171
5178
Ford
Opel
Citroen
Kia Motors
Skoda
Audi
Peugeot
Mercedes
BMW
Number of fansNumber of engaged fans
Facebook: car brands in SlovakiaRanking by number of fans, 2012
Source: sotrender.com
65% males
63% males
50% males
61% males
58% males
females 35%
females 37%
females 50%
females 39%
females 42%
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
191
12
2012−02−23 09:39:14
241
12
2012−02−10 16:27:30
325
18
2012−03−08 20:43:40
30
110
2012−02−23 17:09:04
833
48
2012−01−26 10:43:17
Peugeot Slovakia
Audi Slovakia
Mercedes Slovakia
Kia Motors Slovakia
BMW Slovakia
[ no text / multimedia ]
[ no text / multimedia ]
Ženy, čím vás dnes muži potešili úplne najviac? Všetko najlepšie posielameaj z Mercedesu! :−)
Tipni si vitaza ankety Futbalista roka a vyhraj Auto roka na vikend s plnounadrzou! Do pondelka 27.2. 19.00 hod nam napis svoj tip na vitaza ankety
Futbalista roka. Ak sa trafis, mas sancu vyhrat Aut [...]
[ no text / multimedia ]
Slovakia: top postsResponse and gender distrbution in most interactive posts
Colored bars represent gender distribution among fans engaged by a given post
Source: sotrender.com
Ford
Opel
Citroen
Kia Motors
Skoda
Audi
Peugeot
Mercedes
BMW
178
90
23
24
39
13
17
84
26
Fanpage Daily average
January February March
Slovakia: Interactivity IndexInteraction flow on car brands’ Facebook pages, 2012
Slovakia: summary
The most interactive pages in terms of Relative Interactivity were Ford,
Opel and Kia Motors
The biggest Interactivity Index was generated on BMW, Mercedes and Kia
Motors
The most engaging fan pages in terms of percent of engaged fans were Ford,
Opel and Kia Motors
The hihgest number of engaged fans was observed on BMW, Mercedes and Audi
The biggest fan pages in this group were BMW, Mercedes and Peugeot
24%
26%
27%
37%
37%
38%
39%
45%
46%
76%
74%
73%
63%
63%
62%
61%
55%
54%
Opel
Kia Motors
Mercedes
Citroen
Volkswagen
BMW
Skoda
Peugeot
Audi
FemalesMales
Car brands on Facebook in UkraineDistribution of engaged fans’ gender in 2012
Source: sotrender.com
397
1266
1606
1820
2501
3361
5265
5921
10553
90
358
423
190
154
462
523
863
796
Opel
Volkswagen
Audi
Mercedes
Kia Motors
BMW
Peugeot
Skoda
Citroen
Number of fansNumber of engaged fans
Facebook: car brands in UkraineRanking by number of fans, 2012
Source: sotrender.com
59% males
60% males
38% males
92% males
53% males
females 41%
females 40%
females 62%
females 8%
females 47%
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
likes:
comments:
fanpage:
published:
103
11
2012−01−26 13:45:37
94
21
2012−02−24 19:12:00
195
15
2012−02−14 09:33:10
2
73
2012−01−02 09:25:22
578
321
2012−02−01 09:55:32
BMW Ukraine
Peugeot Ukraine
Audi Ukraine
Citroen Ukraine
Skoda Ukraine
[ no text / multimedia ]
Дамы и господа! На подиуме 508. Встречайте!
С праздником! ;)
И все же, к Citro..n Украина остается 2 практических вопроса. 1. При официальноммежсервисном пробеге 20 тыс. км. −− откуда в Украине взялась "промежуточная"
замена масла на 10 тыс. км. между ТО? "Боль [...]
Хочешь флешку? Действуй по указанной формуле! :) P.S. Приготовьтесь кохоте на Yeti! Открытие сезона 6 февраля, следите за обновлениями!
Ukraine: top postsResponse and gender distrbution in most interactive posts
Colored bars represent gender distribution among fans engaged by a given post
Source: sotrender.com
Opel
Volkswagen
Audi
Mercedes
Kia Motors
BMW
Peugeot
Skoda
Citroen
33
17
47
25
86
14
19
38
66
Fanpage Daily average
January February March
Ukraine: Interactivity IndexInteraction flow on car brands’ Facebook pages, 2012
Ukraine: summary
The most interactive pages in terms of Relative Interactivity were Volkswagen,
Opel and Audi
The biggest Interactivity Index was generated on Citroen, Skoda and Peugeot
The highest percent of fans was engaged on the following pages: Volkswagen,
Audi and Opel
The hihgest number of engaged fans was observed on Skoda, Citroen and Peugeot
The biggest fan pages were Citroen, Skoda and Peugeot