Capturing the Moment of Decision: Technology and Insights GORDON DAVIDSON, CEO, Cloverleaf JAMIE GLIDDEN, Dir., North America Retail, Dell Technologies GABI ZIJDERVELD, CMO, AffecJva
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
CapturingtheMomentofDecision:TechnologyandInsights
GORDONDAVIDSON,CEO,Cloverleaf
JAMIEGLIDDEN,Dir.,NorthAmericaRetail,DellTechnologiesGABIZIJDERVELD,CMO,AffecJva
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
THE WORLD TODAY: DATA, DATA, DATA
44ZB BY 2020
+ +
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
RETAIL TODAY: CHALLENGES
SHOPPERS LOSTIN A SEA OF ITEMS
…AND TRAINEDTO PAY MORE
ATTENTIONTO DIGITALCONTENT
CLEAN STOREPOLICIES
DEVICEDISTRACTIONS
DECLINING IMPULSEPURCAHSING
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
IS ONLINE REALLY A THREAT?
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17 I DON’T ALWAYS TURN UP WITH
THAT PARCEL YOU HAVE BEEN WAITING FOR
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17 BUT WHEN I DO, I DO IT WHEN
YOU’RE OUT OF THE HOUSE FOR 15 MINUTES
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
BIG OPPORTUNITY FOR RETAIL =
THE SHELF
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
EMOTIONS INFLUENCE EVERY ASPECT OF OUR LIVES…
HOW WE LIVE, WORK AND PLAY TO
THE DECISIONS WE MAKE …
INCLUDING THE PRODUCTS WE BUY AND THE BRANDS WE LOVE
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
WHAT IF TECHNOLOGY COULD IDENTIFY EMOTIONS AS HUMANS CAN?
OUR VISION: TO HUMANIZE TECHNOLOGY WITH EMOTIONAL INTELLIGENCE
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
EMOTIONS DETECTED USING AN OPTICAL SENSOR
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
+
INTRODUCING EMOTION AI IN RETAIL
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
37%AVERAGE SALES UPLIFT
75%POSITIVE CONSUMER SENTIMENT
Data taken from a ~10 week pilot conducted with a leading grocery retailer in northeast USBeverage category, Results audited by Ernst & Young
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
+
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
WHAT THE MEDIA ARE SAYING…
“These Smart Retail
Shelves Tell Brands All
About Who Is Looking at
Their Products”
“The results are what you'd expect with new flashy
signage at eye-level: double-digit sales uplift.”
“Cloverleaf…eventually could be a
key component of not only
maximizing store sales yield, but in
fully automating the retail stores of
tomorrow to better compete with the
online retailers…”
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
SO WHAT’S AHEAD?
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
Ret
ail’s
BIG
Sh
ow
20
17
| #
nrf
17
THANK YOU
Related Documents
