Anchor Institutions Capturing Hidden Value in Local Assets
Capturing Hidden Value in Local Assets-Omar Blaik and Nancy Schlichting
Oct 19, 2014
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Anchor Institutions !Capturing Hidden Value in Local Assets
Midtown Detroit
3 Anchors
2 Years
$30MM in commitments
Midtown Detroit
The Traditional"Anchor Strategy
The Traditional"Anchor Strategy The Penn Model
Source:
Leveraging Colleges and Universities for Urban Economic Revitalization: An Action Agenda
A Joint Study by ICIC and CEOs for Cities
2002
The Traditional"Anchor Strategy
The Penn Model
LEADERSHIP
DEMAND
CAPITAL
The traditional anchor strategy is no longer replicable
A Scalable "Anchor Strategy
A Scalable "Anchor Strategy
Midtown Detroit
What makes an anchor strategy scalable? "
What makes an anchor strategy scalable? "
Leveraged Place Based Demand Driven Implementation Focused
What makes an anchor strategy scalable? "
Leveraged Place Based Demand Driven Implementation Focused
Leveraged: Traditional Model!
Anchor Institutions
Leveraged: Traditional Model!
Anchor Institutions
Philanthropy
Leveraged: Traditional Model!
Anchor Institutions
Community Groups
Philanthropy
Leveraged: Traditional Model!
Civic Leadership
Anchor Institutions
Community Groups
Philanthropy
Leveraged: Midtown Detroit !
Civic Leadership
Midtown Anchor
Institutions
Community Groups
Philanthropy
Midtown Anchor
Institutions
Leveraged: Midtown Detroit !
Civic Leadership
Philanthropy
Community Groups
Leveraged: Midtown Detroit !
Civic Leadership
Philanthropy
Midtown Anchor
Institutions
Community Groups
Leveraged: Midtown Detroit !
Civic Leadership
Philanthropy
Midtown Anchor
Institutions
Community Groups
Leveraged: Midtown Detroit !
Civic Leadership
Philanthropy
Midtown Anchor
Institutions
Community Groups
Leveraged: Midtown Detroit !
Civic Leadership
Philanthropy
Midtown Anchor
Institutions
Community Groups
Leveraged: Midtown Detroit !
Civic Leadership
Philanthropy
Midtown Anchor
Institutions
Community Groups
What makes an anchor strategy scalable? "
Leveraged Place Based Demand Driven Implementation Focused
Place Based !
Place Based !
Place Based: Midtown Detroit !
Place Based: Midtown Detroit !
Place Based: Midtown Detroit !
Place Based: Midtown Detroit !
What makes an anchor strategy scalable? "
Leveraged Place Based Demand Driven Implementation Focused
Demand Driven !
60,000 unique records
Demand Driven !
60,000 unique records age, salary, job classification, student status, school, year…
Demand Driven !
Ideal Cohort: employees between 25-34 years old and who earn between $25,000 and $75,000 annually
Demand Driven !
Creating demand for:
10,000 new residents
30% Detroit procurement
30% Detroit workforce
What makes an anchor strategy scalable? "
Leveraged Place Based Demand Driven Implementation Focused
Implementation is boring
Implementation is hard work
Implementation is biology not chemistry
Implementation Focused !
Institutional Leadership
Middle Management
Staff
Implementation Focused !
Institutional Leadership
Middle Management
Staff
Implementation
Vision
Process
Implementation Focused !
Implementation
Vision
Process
Implementation Focused: Midtown !
Vision
Process
Implementation
Implementation Focused: Midtown !
Anchor CEO’s
Philanthropies
City Agencies
Institutional counterparts
Community Organizations
Businesses
Implementation
Vision
Process
Implementation Focused: Midtown Detroit !
Buy Detroit
Implementation Focused: Midtown Detroit !
Hire Detroit
Implementation Focused: Midtown Detroit !
Live Midtown
How do we move the model forward?
How do we move the model forward?
By not waiting
How do we move the model forward?
By not waiting BUY LOCAL LIVE LOCAL HIRE LOCAL
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