Capstone Ppt Final Waseem Vaibhav

8/18/2019 Capstone Ppt Final Waseem Vaibhav

1/29

Knowledge & Attitude Towards Ayurvedicmedicines/Treatments Among Young Consumers.

SUBMITTED BY : Under

the guidance of:

Syed Waseem Farooq-!"

Dr#Seema Mehta$ai%ha& Maurya-!'(ssociate )rofessor

MB( *M + II,MUni&ersity. /ai)ur#


2/29

*Introduction

Indian healthcare consists of medical pluralism and Ayurveda isone of them. Ayurveda, one of the most ancient medical systems has

been widely practiced in the Indian subcontinent.

Ayurveda ( Ayur : Life; Veda: Science, means science of life inSanskrit aims at holistic approach towards mana!ement of health

care and disease maintenance

Ayurvedic medicines are based on plants, animals" e#tracts and

minerals both , hence consumption of ayurvedic medicine does not

produce any ma$or adverse effect on body, beside the use of allopathic

medicines may cause harmful effect on kidney, liver, intestines,

alon!with some aller!ic effect to skin.


3/29

%ni&ue therapy such as Ayurvedic 'anchakarma, Shidodhara,

Aromatherapy, Acupressureacupuncture, )omeopathy, *hinese +raditional

therapies, etc have been few of the most sou!ht after treatment ways due to

rapidly e#pandin! haards of modern medicines

-eside of all benefits some reasons are also present which effect the use of

ayurvedic medicines amon! consumers. *onsumers are ne!atively affected

with these reasons.

In indias population youn! adult is a ma$or part and play a si!nificant role.

/%01S*23 defines 4youth, as those persons between the a!es of 56 and

78 years

-ut because of life style their interest towards medical treatment specially

towards ayurvedic treatment is very less.

So these study is mainly focused on to find out the ma$or reasons behind

attitudes towards ayurveda amon! 56 to 78 a!e !roup consumers.


4/29

*Rationale

In India youn! adults take Allopathic medicines, food

supplement like protein substitute , multivitamins which

have some side effect also. +hey dont prefer Ayurvedic

food supplements


5/29

* Review of literature* A Study of *onsumers 'erception +owards Ayurvedic 9ru!s isAis Allopathic

9ru!s/ was conducted and shows the positive attitude towards ayurvedic therapy and

medicines

* CONSUMER BUYING BEHAVIOUR TOWARDS AYURVEDIC MEDICINES /

PRODUCTS IN JOGINDER NAGAR - A SURVEY Vikrant Arya, Ran! T"ak#r,

S#r$" %#&ar, San'! %#&ar

* St#(y )* C#rrnt Markt S+nari) Marktin Pr)$.+t$ aain$t C"aninAttit#( )* C)n$#&r$ t)ar($ B#yin O* Ay#r!(i+ M(i+in$ in In(ia 9r.

Suvarna


6/29

ectives

To find out major reasons behind the negative attitude

towards ayurvedic treatment.

To find the level of awareness about basic ayurvedic

therapies.


7/29

et"odology

R$ar+"

D$in

-

9escriptive =esearch

Sa&.2 Si8 -

588 students

A r)#. 9 56 to 78 years

Data +)22+ti)n 99ata collection from primary and secondary sources.

T))2$ - 9ata collections will be structure &uestionnaires,

unstructured interviews and secondary data collection.

Sa&.2in T+"ni:# @ 0onprobability

#am$le Region %


8/29

*y$ot"esis

5


9/29

FEMAE

MAE

! "! #! $! %! &! '! (!

%"

&)

C"art Title

Fig."." *raph showing ratio of se+ w.r.t. "!! samples

#am$les ' se(

,espondents


10/29

-E

/0

! #! %! '! 1! "!! "#!

)(

$

C"art Title

A)#*+R COIC+# R+#,O)#+#

-E )(.!!2

/0 !$.!!2

3".4o you 5now about ayurvedic medicines or treatments6

Fig.".# *raph showing 5nowledge about ayurvedic medicines or

treatments

,espondents


11/29

Y+# )O TOTA-

A78TE 49EAE 9:E70MM0/704;FE


12/29

! "! #! $! %! &! '! (! 1!

-E

/0

A)#*+R COIC+# R+#,O)#+#

-E $#.$#2 $#

/0 '(.'12 '(

T0TA ))

3$.4o you 5now about basic ayurvedic therapies li5e

panch5arma;shirodhara 6

Fig.".% shows that samples having basic 5nowledge of ayurvedic therapies li5e

panch5arma;shirodhara

,espondents


13/29

%# %% %' %1 &! &% &'

%'

&%

-E

/0

A)#*+R COIC+# R+#,O)#+#

-E %'.!!2 %'

/0 &%.!!2 &%

T0TA "!!

3%.4id you ta5e any ayurvedic medicine or treatment in past 6

Fig.".& shows that responses of samples who had ta5en ayurvedic

medicinetreatment in past.

,espondents


14/29

.trongly disagreeB #2

4isagreeB #!2

neutralB "12AgreeB %(2

.trongly agreeB "$2

ig./.0 Ayurvedic medicines cure t"e disease by destroy t"e root cause of disease1so as it cannot reoccur w.r.t 2.34b5

trongly disagreeB "$2

4isagreeB (2

neutralB "&2

AgreeB $&2

trongly agreeB $!2

ig..6 Ayurvedic t"era$y "ave less side effect w.r.t 2.34a5

3&. According to you;what are the reasons behind you ta5e ayurvedic medicines

or

treatment6


15/29

.trongly disagreeB #2

4isagreeB #!2

neutralB $)2

AgreeB $$2

.trongly agreeB (2

ig./.7 Ayurvedic medicines "ave low cost com$are to ot"er t"era$y8s medicines 2.34c5

.trongly disagreeB "(2

4isagreeB ##2

neutralB "(2

AgreeB $(2

.trongly agreeB (2

ig./.9 Are you $us"ed by family member1friend or relative to ta;e ayurvedic medicine or treatment 2.34d5


16/29

.trongly disagreeB ""2

4isagreeB $!2

neutralB $$2

AgreeB ##2

.trongly agreeB %2

ig././< Are you influenced by watc"ing television advertisements1 social media1 news $a$ers etc 2.34e5

.trongly disagreeB )2

4isagreeB ##2

neutralB $&2

AgreeB $!2

.trongly agreeB %2

ig/.// Are you influenced from #ome of ayurvedic $"armaceuticals com$anies w"ic" "ave good b rand value 2.34f5


17/29

3.' a 3' b 3.' c 3.' d 3'. e 3.' f!

&

"!

"&

#!

#&

$!

$&

%!

%&

$!

%!

%$

%! %!

#"

"%

"#

)"!

1

"$

""

#$

&

%

")

ig =./ s"owing res$onses for 2uestions 3 4a'f5 w.r .t Agreements to >uestions

Agree

/eutral

4isagree

No of

respondents


18/29

.trongly disagreeB %2

4isagreeB "'2

neutralB #&2AgreeB %)2

.trongly agreeB &2

ig././= Ayurvedic medicine or treatment are costly com$are to ot"er t"era$y8s medicines 2.64a5

.tronglydisagreeB #2 4isagreeB #2

neutralB ##2

AgreeB &%2

.tronglyagreeB #!2

ig././? Ayurvedic medicines is "ard to t a;e because of some medicine8s form li;e avela"1 aris"t 4alco"olic form 51 $owder1 taste 2.64b5

3.'. According to you;what are the reasons behind you did not ta5e ayurvedic

medicines or treatment6


19/29

.trongly disagreeB #2 4isagreeB %2

neutralB "'2

AgreeB &&2

.trongly agreeB #%2

ig././? Ayurvedic treatment ta;e long time in cure from a disease com$are to ot"er t"era$ies 2.64c5

.trongly disagreeB #24isagreeB (2

neutralB "12

AgreeB %(2

.trongly agreeB #&2

ig././@ Ayurvedic medicines are not $ro$erly available in t"e mar;et 2.64d5


20/29

.trongly disagreeB #24isagreeB '2

neutralB "&2

AgreeB $12

.trongly agreeB $12

ig././3 Ayurvedic "os$itals and clinics are less in numbers to find $ro$er treatment 2.64e5

.trongly disagreeB %2

4isagreeB $"2

neutralB #%2

AgreeB #&2

.trongly agreeB "'2

ig././6 Ayurvedic t"era$y are less effective com$are to ot"er t"era$ies 2.64f5


21/29

.trongly disagreeB #24isagreeB &2

neutralB "12

AgreeB &'2

.trongly agreeB "12

ig/./0 #ome ayurvedic $"armaceuticals brand value are not goo d in t"e ma r;et 2.64g5

.trongly disagreeB $&2

4isagreeB ")2neutralB '2

AgreeB #%2

.trongly agreeB "(2

ig././7 )ot "aving so muc" ;now ledge about benefits of ayurvedic medicines and treatment 2.64"5


22/29

3.' a 3' b 3.' c 3.' d 3'. e 3.' f 3'. g 3'. h!

&

"!

"&

#!

#&

$!

$&

%!

%&

$!

%!

%$

%! %!

#"

%"

##

"%

"#

)"!

1

"$

"!

$

""

# $

&%

")

%

#)

Agree/eutral

4isagree

/o of

respondent

s

ig.=.= s"owing res$onses 2uestions 64a'"5 w.r.t Agreements to

>uestions


23/29

! "! #! $! %! &! '! (! 1! )! "!!

-E

/0

A)#*+R COIC+# R+#,O)#+#

-E 1).1!2 11

/0 "!.#!2 "!

T0TA )1

3.(. 4o you recommend ayurvedic medicines or treatment to other patients.


24/29

* I#CB##IO)

*.D? percent consumers prefer ayurvedic medicines in acute

diseases and only EE.>6 percent in chronic diseases.

*66.7 percent consumers a!ree that they dont take ayurvedic

medicine because its take lon! time in cure.

*6>.> percent consumers a!ree that they dont take ayurvedic

medicines because of bad brand value of pharmaceuticalcompany.

*6E.8D percent consumers a!ree that they dont take ayurvedic

medicines because of form of medicine

*D>.?B percent consumers a!ree that they dont take ayurvedictreatment beacause of less number of hospitals.

*D7.D7 percent consumers a!ree that they dont take ayurvedic

treatment beacause of medicines no properly available in

market.


25/29

*2nly 76 percent consumers a!ree that they influenced throu!h +

advertisement and social media.*2nly 7E percent consumers a!ree that they influenced throu!h family

members and relatives.

*2nly B percent consumers a!ree that they influenced throu!h !ood

brand value of company.


26/29

*ontinueF

)ypothesis are re$ected that


27/29

*-imitation

*ample siCe is limited.

*4ata collected from some college students of@

99=M, university ; JE7,7 college ; ubodh

college .

*


28/29

*Conclusions

*9n reference to acute and chronic diseases 7onsumers

perception towards ayurvedic medicines have no so much

difference.

*7onclusion is that consumers attitude towards ayurvedic

treatment is negative because of form of medicine; less innumber of hospitals; bad brand value of pharmaceutical

companies; medicines not properly available in mar5et

and they ta5e long time in cure. o government and

pharmaceuticals companies give attention in this

direction.

*Further study is reDuired to e+plore more in thisdirection .

*R f


29/29

*Refrences

* Md. Irshad Ali and Manmohan Yadav study “A S+%9G 2C

*20S%

Capstone Ppt Final Waseem Vaibhav

Documents