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1. CAPSIM SIMULATION WINNERS!BY: MINHEE HUH, MOLLY MCGOWAN, AND
KING TAN
2. SHAREHOLDER MEETING
3. CHANGING STRATEGIES TO MAKE BETTER PRODUCTS Original
Strategy: Cost Leadership Differentiation Strategy New Strategy
Focus Cost Leadership Strategy Differentiation Strategy
4. SALES AND PROFITABILITY THROUGHOUT THE
YEARS300,000250,000200,000150,000 Sales (Millions)100,000
Profitability (Millions) 50,000 0 Year Year Year Year Year Year
Year Year-50,000 1 2 3 4 5 6 7 8
5. MARKET SHARE AND LOSS OF SHARES Goal: Obtain largest market
share in all competing segments Peak at Round 4 Cut off Size
Segment Capacity loss shares
6. PRODUCT PERFORMANCE
7. 3 YEAR PLAN Strategy Expectations Obtain more market New
product, same share - traditional and segments. low end. High
customer survey Invest in new product ratings. development Growth
in performance We have the monetary segment. funds to do so now.
Keep employees Invest in production. happy!
8. 3 YEAR PLAN Products Create new product Control production
in Bid Market Segments Enter our new product into the performance
segment. Investments Plant, Property, and Equipment Employee
R&D Finance Keep investors happy.
9. BOARD REVIEW
10. 7S MODEL: STRUCTURE AND STRATEGY Structure The Flat
Organization no hierarchy The Decentralize System Strategy Our
Value The Balanced Scorecard
11. STRENGTHS AND WEAKNESSES Strengths Weaknesses The Team
Member Research and Guide Development Practice Rounds New Product
Communication Capacity Independent work Automation The
Competitions
12. WHAT WEVE LEARNED Research and Development New Product
Competitions
13. WHY WE SHOULD RETAIN OUR JOBS We are winner!! 300000 250000
Sales 200000 Profitability 150000 Net Income Series1 100000 Stock
Price and Mar Series2 ket Capital 50000 0 Year 1 Year 2 Year 3 Year
4 Year 5 Year 6 Year 7 Year 8
14. TO FUTURE CAPSIM TEAMS: Read the Team Member Guide Practice
Rounds Competitions Be Responsible
15. APPENDIXFINANCIAL INFORMATION
16. SALES300000250000200000150000 Series1100000 Series250000 0
Year Year Year Year Year Year Year Year 1 2 3 4 5 6 7 8
17. NET INCOME Net Income30,00025,00020,00015,000 Net
Income10,000 5,000 0-5,000 Series Series Series Series Series
Series Series Series 1 2 3 4 5 6 7 8
18. STOCK PRICE AND MARKET CAP300250200150 Market Cap
(Millions)100 Stock Price 50 0 Year Year Year Year Year Year Year
Year 1 2 3 4 5 6 7 8
19. BALANCED SCORECARD: FINANCIALS252015 Stock Price Profits10
Leverage Subtotal50 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year
7 Year 8
20. BALANCED SCORECARD: OPERATIONS25 Contribution Margin20
Plant Utilization15 Days of Working Capital10 Stock Out Costs5
Inventory Carrying Costs0 Subtotal Year Year Year Year Year Year
Year Year 1 2 3 4 5 6 7 8
21. BALANCED SCORECARD: CUSTOMER25 Customer Buying20 Criteria
Customer Awareness15 Customer Accessibility10 Product Count5
SG&A Expense0 Subtotal Year Year Year Year Year Year Year Year
1 2 3 4 5 6 7 8
22. BALANCED SCORECARD: EMPLOYEE30 Employee Turnover25 Rate
Employee20 Productivity15 TQM Material Reduction10 TQM Material
Reduction25 TQM Admin Cost Reduction0 TQM Demand Year Year Year
Year Year Year Year Year Increase 1 2 3 4 5 6 7 8
23. BALANCED SCORECARD: TOTAL Total Points908070605040 Total
Points3020100 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year
8
24. REVENUE ANALYSIS: % REVENUE BY
PRODUCT40.00%35.00%30.00%25.00% Baker Bead20.00% Bid15.00%
Bold10.00% Buddy 5.00% 0.00% Year 1 Year 2 Year 3 Year 4 Year 5
Year 6 Year 7 Year 8
25. REVENUE ANALYSIS % REVENUE BY SEGMENT60.00%50.00%40.00%
Traditional30.00% Low End High End20.00% Performance10.00% Size
0.00% Year Year Year Year Year Year Year Year 1 2 3 4 5 6 7 8
26. CONTRIBUTION MARGIN ANALYSIS PERCENTAGE BY
PRODUCT45%40%35%30%25%20%15%10%5%0% Year 0 Year 1 Year 2 Year 3
Year 4 Year 5 Year 6 Year 7 Year 8 Baker Bead Bid Bold Buddy
27. CONTRIBUTION MARGIN ANALYSIS PERCENTAGE BY SEGMENT60%50%40%
Traditional30% Low High20% Performance10% Size0% Year Year Year
Year Year Year Year Year Year 0 1 2 3 4 5 6 7 8
28. MARKET SHARE ANALYSIS: OVERALL12%10%8% Baker6% Bead Bid4%
Bold2% Buddy0% Year Year Year Year Year Year Year Year Year 0 1 2 3
4 5 6 7 8
29. MARKET SHARE ANALYSIS: SEGMENT45.00%40.00%35.00%30.00%
Traditional25.00% Low20.00% High15.00% Performance10.00% Size 5.00%
0.00% Year Year Year Year Year Year Year Year Year 0 1 2 3 4 5 6 7
8
30. EMERGENCY LOANS Year 1: $4,879,285 Year 2: $0 Year 3: $0
Year 4: $0 Year 5: $0 Year 6: $0 Year 7: $0 Year 8: $0
31. FIXED COST ANALYSIS PROMOTIONS
Promotions18,00016,00014,00012,00010,000 8,000 6,000 Promotions
4,000 2,000 0 Year Year Year Year Year Year Year Year 1 2 3 4 5 6 7
8
32. FIXED COST ANALYSIS: ACCESSIBILITY SPENDING Accessibility
Spending20,00018,00016,00014,00012,00010,000 8,000 Accessibility
6,000 Spending 4,000 2,000 0 Year Year Year Year Year Year Year
Year 1 2 3 4 5 6 7 8
33. FIXED COST ANALYSIS: R&D
R&D4,0003,5003,0002,5002,000 R&D1,5001,000 500 0 Year 1
Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
34. PLANT AND EQUIPMENT CAPACITY200018001600140012001000 800
600 400 200 0 Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year
7 Year 8 Baker Bead Bid Bold Buddy