Beyond the Basics brought to you by Bruce A. Bennett Career Coach Corner September 13, 2017
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Beyond the Basicsbrought to you by
Bruce A. Bennett
Career Coach Corner
September 13, 2017
The NEW LinkedIn Profile
The NEW LinkedIn Profile
LinkedIn Profile Settings
LinkedIn Profile Settings
Add a second email address to insure
continued access
A phone number adds another layer of
protection and security
LinkedIn Profile Settings
Many privacy settings change what you
show and what can be seen by others
LinkedIn Profile Settings
Customize your URL
All your profile settings should be
viewable
YOUR LinkedIn Profile URL
www.linkedin.com/in/bruceabennett
Change the default URL for your profile
http://www.linkedin.com/pub/brucebennett/16/171/493
Change the URL to your name for LinkedIn &
Google SEO
LinkedIn Profile Settings
Simple settings can impact your profile
LinkedIn Profile Photo
Use a professional photo
Passport format with headshot
Plain background
Rename photo for SEO
e.g. BruceBennettLinkedInTraining.jpg
LinkedIn Profile Photo
Name your profile picture for SEO
Locate photo on your device and rename it
LinkedIn Profile UVP
UVP - Most people have a headline that simply
states their position. But that doesn’t tell people
why they should connect with you. It doesn't tell
them how you add value, and it doesn't tell them
how you can solve their company's problem.
You need to learn how to set YOURSELF apart.
You need to prove that YOU are a thought leader.
You need to show that YOU are the expert.
LinkedIn Profile UVP
Optimize Your Important SKILLS
The first word in your LinkedIn headline gets
the SEO results from LinkedIn’s search
algorithm.
Thus, it’s critical that you start your headline
with your most important SKILL.
Many members don’t understand this, so if you
do it, you will get powerful SEO results.
It matters because if you don’t come up high in
search results, then you won’t get the chance
to convince someone to click through to your
profile.
LinkedIn Profile Nuances
Include Skills in your positions and headline
Never use the word “Searching” Or “Opportunity”
in your headline. Searching is your problem, you
want to be their solution.
You must focus your skills on a certain company,
industry, geographic region, or on a particular
level of professional. Zeroing in on an audience
helps them say yes to you when the fit is there!
Avoid ALL of the 2017 top ten overused buzzwords
that LinkedIn has identified.
Specialized, Leadership, Passionate,
Strategic, Experienced, Focused, Expert,
Certified, Creative, Excellent
LinkedIn Profile Summary
Summary Section Composition
• Your summary should start with email address
and contact information on the very first line
• Paragraph one should be about what you do,
your job title, and description and use skills
• Paragraph two should show how you have added
value to a previous employer tell a story (STAR)
skills
• Paragraph three tell how you will solve a
companies problems use a story (STAR) skills
Add skills to your LinkedIn Summary Section
Important Activities / Elements
All Star profile with photo and experience
Headline – descriptive and accurate, not title
Summary section
Utilize Skills section
Group – discussions & participation
Companies – follow targets for changes
Jobs – create search agent
Recommendations
Activity updates
Who Viewed Your Profile?
Building Your LinkedIn Network
LinkedIn will suggest connections
Building Your LinkedIn Network
Click on blue Connect button
Building Your LinkedIn Network
Dialogue box pops up with two options
Add a customized note to person
Send a generic spam like message
Building Your LinkedIn Network
Make it personal and engaging
There is a limit of 300 characters
LinkedIn Skills
Skills are an integral element & can moved
A total of 50 can be utilized in your profile
LinkedIn Skills
LinkedIn auto populates & defines key skills
LinkedIn Skills
Endorsements add value
LinkedIn Following
Follow Influencers, Companies & Groups
LinkedIn Searching
Searching has numerous filters
LinkedIn Searching
Searching has numerous filters
LinkedIn Searching
Follow Companies to stay informed
Searching LinkedIn Groups
Use key words for searching
LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity
My LinkedIn Groups
You can join up to 100 Groups
Discovering LinkedIn Groups
LinkedIn recommends Groups to you
LinkedIn Groups
Become a "SME” through group participation
Post new topic or respond to existing posts
Jobs on LinkedIn
LinkedIn will suggest jobs based on your
profile data, e.g. job titles, skills,
companies you worked, etc.
Jobs on LinkedIn
Update career interests to inform recruiters
your areas of interest & expertise
Jobs on LinkedIn
Update career interests to inform recruiters
your areas of interest & expertise.
Jobs on LinkedIn
Add industry to your career interest
Company size is another area to specify
Jobs on LinkedIn
Search for relevant jobs posted on LinkedIn
Jobs on LinkedIn
Searches can be defined for an area
Save the search for regular updates
Jobs on LinkedIn
Opt in for Daily or Weekly updates
Jobs on LinkedIn
Apply for job on company website
Jobs on LinkedIn
Apply for job on LinkedIn
Jobs on LinkedIn
Apply for job on LinkedIn
LinkedIn Recommendations
Give and get recommendations
Optimum 5 -10 recommendations
Give and get endorsements
The larger your network the more
endorsements you will have
LinkedIn Recommendations
Suggested Resource
https://www.youtube.com/user/BruceBix49
https://www.youtube.com/watch?v=QUCfFcchw1w
Questions?
Feel free to connect on LinkedIn
http://www.linkedin.com/in/bruceabennett
Bruce A. Bennett
Phone: 815-302-9552
Career Coach Corner http://bruce73.wordpress.com/
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