CAPITALIZING ON CAPITALIZING ON TECHNOLOGY TECHNOLOGY : : GOVERNMENT 2.0 Dwane Brinson Lee County Tax Administrator Chair, Public Relations Committee
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CAPITALIZING ON CAPITALIZING ON TECHNOLOGYTECHNOLOGY::
GOVERNMENT 2.0
Dwane Brinson
Lee County Tax Administrator
Chair, Public Relations Committee
Outline
Social media defined
The evolution of social media
Lee County’s program
Impending technology
Application in tax offices
Questions
What is social media?
In a few words? Interactive news, networking and information sharing
Popular sites include: Facebook Twitter YouTube Blogs
Distinctions of Social Media
Reach – social media has a global audience
Accessibility - social media tools are generally available to anyone at little or no cost
Usability – anyone can easily learn to use social media
Timeliness – social media is nearly instantaneous
Permanence - social media can be altered almost instantaneously by comments or editing
The Evolution of Social Media
Fast Facts
Social media is now the #1 activity on the web
By 2010, Generation Y will outnumber the Baby Boomers
If Facebook were a country, it would be the 4th largest
Fastest growing segment of Facebook is the 55 – 65 female age group
Much of Generations Y & Z consider email out-of-date
80% of Twitter usage is on mobile devices
Courtesy of socialnomics.net
Years to Reach 50 Million Users
Challenges and Benefits
The challenges of implementing a social media campaign are limited. What few challenges are identified can be relatively easily overcome.
The benefits seem endless and far outweigh any challenge. No real price can be placed on citizen participation, two-way communication and involving a wide array of the population.
Challenges Benefits
Lee Linked: Lee County’s Program
Program Components
Vidiads Social Media
Facebook Twitter YouTube Blog
Live Chat Quick Response (QR) Codes
VidiAd
The next generation of recruiting ads; it’s a short video of the position
Short clip discussing the department and intangibles
Shows innovative, creative work environment is honored
The Social Web
Social Media Pages
The 360o Process
Bad Tweets…
Instant Chatting
Instant communication line between county and citizens
Service enhancement
Job enrichment
QC through archived conversations
Quick Response (QR) Codes
Why do Local Governments Need This?
Active citizenry People enjoy civic engagement, and social media is an
enhancement at no additional cost Service enhancement Economic development
Studies show that many major companies research a jurisdiction’s website and technology usage prior to making an investment decision
Shows accountability/transparency/trust Citizens want to know that the bureaucracy is operating
in the best interests of the electorate Puts a face on county government
Impending Technology
Two-Way Television
Advancement of Smartphones
From analog to digital
From 3G to 4G
Automobiles
Social media connection in cars?
Downloadable apps
“DVR” for radio
Application in Tax Offices
Application
Social media technology is becoming a part of our everyday lives – capitalize on it
Transparency improves trust Open communication lines Improvement in customer service
i.e. QR Codes on letters Job variety/enrichment Customer service
Questions?
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