TM Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1- 781-645-1515 Capital One Mascot Challenge We turn action codes into mobile engagement on any mobile phone.
Capital One Mascot Challenge
Dec 03, 2014
To encourage fan engagement surrounding the Capital One Bowl, Nellymoser developed an interactive web app. Users can watch videos of their favorite and rival mascots in their natural habitats, and vote for their favorites. Facebook and Twitter sharing both promotes Capital One and increases participation in the challenge.
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TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Capital One Mascot Challenge
We turn action codes into mobile engagement on any mobile phone.
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Entertainment and Interaction Engages Fans
Video Clips Show Mascots in Action
Fans Vote in Mascot Showdown
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
College Fans Interact With Voting and Sharing
Share Leads to BrandedPost and Option to
Comment
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
Extend the Engagement With Video Playlist
Videos Provide Humorous Vignettes
for Each Mascot
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
For more information:
www.nellymoser.com1-781-645-1515
We turn action codes into mobile engagement on any mobile phone.
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