Project Report On Debonair BD Collections 1
Oct 26, 2014
Project ReportOn
Debonair BD Collections
Project Report1
On
Debonair BD Collections
Prepared for Rozario, Marvin
Course Instructor, Capital BudgetingSection: C
Prepared by
Afnan, Tasmia
ID: 09-13533-1
Ahmed, Tahsin ID: 09-13277-1
July 15, 2012
2
LETTER OF TRANSMITTAL
July 15, 2012
Rozario, MarvinCourse Instructor, Capital BudgetingAmerican International University – Bangladesh
Subject: Submission of the Project report on “Debonair BD Collections”.
Dear Sir,
It is indeed a great pleasure to have the opportunity to submit the business report. We have prepared this business report on “Debonair BD Collections”. It is a partial requirement for your course Capital Budgeting.
We would like to mention that we highly appreciate your suggestion for preparing this business report; while working on this report, we got the opportunity to learn a lot about the business process that how we have to calculate the capital budgeting tools (NPV, IRR, PBP, DPBP and PI) for a business to make the perfect decision that, should we except the business project or not.
So, we hope that your honor will be kind enough to accept this report and bless us.
Sincerely yours,
Afnan, Tasmia ID: 09-13533-1Ahmed, Tahsin ID: 09-13277-1
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Acknowledgement
By the grace of Almighty Allah, we would like to say that the submission of the Business project report titled as “Debonair of BD collections” has gifted us with many delightful moments.
Completion of this report has made us grateful to a number of people. First of all, we would like to thank our course instructor Rozario, Marvin for giving us this wonderful opportunity to do this report. By this report, he intends to get us experienced on to analyze a business. Throughout the Capital Budgeting course, till now, he has helped and supported us in every way possible and it is because of such devotion and cooperation that this report has turned into a great success. It is our honest confession that without his valuable guidance and suggestion, it would never have been possible to complete this project successfully.
Moreover, we also like to thank our relatives and friends who helped us by giving their valuable opinion to make our project successful.
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Table of Content
Contents Page Number
Introduction 5
The Opportunity 6The Logo of the Debonair BD Collections
8
Debonair BD Collections’ Mission Statement 8Vision of the organization
9
External forces shaping the industry 11-12Business Model (Company profile)
13
Advertisement and Promotion 14-15
Products 16
Pricing strategy 17
Financial Projection 18
Capital Budgeting Techniques 25-27Scenario and Sensitivity Analysis
28Findings and Recommendations
28Conclusion
29
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Table of Charts
Contents Page Number
Overall Industry information 10Some strategic indicators 10Start-up cost 19Other Start-up cost 19Machinery, land & other Costs of the company (Yearly)
20
Salary Expenses (Yearly) 20
Revenue (Sales Forecast) of the company
21
Cost of Goods Sold 22
Incremental Cash Flow of the Company 23
Beta Calculation for the Company 24
Calculating Capital Budgeting Tools 24
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Introduction
Debonair BD Collections- is a fashion house selling exclusive ladies
wear. We sell Exclusive saree and Kameez, Regular Saree and kameez,
Bridal wear for formal parties, weddings, celebrations (Eid etc). We
have Seasonal collection for summer, winter and autumn. We are
located in Gulshan-2 and we serve the women from Ultra high, Lower
high and higher middle class families. We are two partners initially
investing in our business, both contributing equal amount and sharing
equal profit. Our management team also includes us. We have
conducted thorough market research before we decided to invest in
our current business plan consists the interview of the executives of
our competitors, questionnaire survey, and secondary research and so
on. We have collected detailed data and conducted in –depth analysis
about our market, industry and competition. These data and analysis
has given us the impression about the over all feasibility, profitability,
risk etc about the business. We have decided to sell Indian cloths like
our major competitor Vasavi, Shopper’s world etc. But we will sell
indian product at a lower price than our competitor and make up that
from selling Pakistani product at a higher price which is not being
offered by any of our major competitor. We have a major marketing
campaign to establish our business. We have multi dimensional market
penetration strategy by using billboards, Television promotional
program, Magazine advertisement, leaflet and after sales offers. We
have a substantial initial investment which we will finance from
multiple sources. As per our moderate projections our business is a
profitable one with enough opportunity for future growth, expansion
and diversification.
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The Opportunity:
It’s an era of globalization and people are becoming closer day by day.
There taste and preferences are becoming similar. This trend has also
gripped the clothing sector of the whole world. In Bangladesh also
people are becoming more and more concern about their outfits and
there is a significant increase in spending on the apparel sector. But if
we compare between the male and female sector it can be found that
female segment has been more profit generating for this apparel
sector. When we did our research we found that though there are lots
of fashion houses but there is still a significant gap between the
customer’s expectations and the offers of different existing fashion
houses. So we came up with the idea to establish “Debonair BD
Collections” as a Fashion House in order serve the female segment not
only with the good quality of product but also at a reasonable price.
After thorough market and industry research we found that most of the
fashion houses that offer exclusive collection of women’s wears mainly
bring their supply or products from India and very few from Pakistan.
So we decided to use the combination of both Indian and Pakistani
apparel. We will offer an upscale and glamorous range of traditional
party-wear dresses for women such as sarees, salwar kameez and
lehengas, that are specifically designed for special occasions such as
weddings, formal dinner parties, social events etc. In addition to this,
we offer exclusive and unique collections for the special festivals like
Eid, Pohela Baishakh, and New Year etc. The key factors that can
increase our profit margin are the stable economic conditions of the
country, stable political condition, excellent communication procedure,
cultural and social background of Bangladesh and the also the ever-
changing youth who don’t follow a specific trend rather than they try to
set their own trend.
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The Logo of the Debonair BD Collections:
We didn’t put any graphical symbolic picture to make our logo. We just
put our companies name and the hidden meaning of it. The name
Debonair will represent our products which mean Stylish, Charming,
Cultured, Dashing etc.
Debonair BD Collections’ Mission
Statement:
Our mission is to provide desired fashionable products to our valued customers,
strictly maintaining high Ethical Standards while we conduct Business and it will also
help our country to overcome its economic condition.
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Vision of the organization:
The vision of the “Debonair BD Collections” is to establish us as world’s
one of the famous fair trade fashion house, and to remain market
leader throughout its business. We will expand our business in
international arena.
Industry Analysis:
After determining the market size which is 221400 households we
identified the location our target market mostly resides. This location
specific knowledge about our target market will help us to direct our
marketing and communication effort (billboard, newsletter, leaflet
distribution) into these specific areas. Next, we determine the
professional affiliation of our target market to better understand their
need, taste and preference, buying pattern, buying behavior. In the
process we identified the specific taste and preference of our target
market. Our market research which includes closely following Fashion
magazines and newspapers, websites, questionnaire survey, a small
focus group discussion, visiting our competitors and talking to the
employees, customers and observing their operation, services,
products, etc carefully and interviewing the top executives, owners of
the competitor firms as well as following customer buying pattern and
fashion trends we have formed a in- detail idea about the over all
industry. This in depth knowledge of the industry is what has made us
confident that we can successfully launch a new business in upscale
female party wear and exclusive clothing industry. Also the
opportunities associated with different industry trends like the short
life cycle of different fashion, style, design made it an interesting
business with many opportunities as well as the higher sales volume,
profit and higher growth rate compare to Men and Kid's wear segment
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make the women wear segment the most profitable and lucrative to
invest for a new firm. We have also identified some new features like
launching Pakistani dresses, serving only the women wear and high
emphasis on marketing as key factors to become successful in this
competitive market. We have also identified our key competitor in the
market and find out in details about their strength and advantages
they have over us and the advantages we have over them.
Overall Industry information:
Target
Market
Size
Location ProfessionAge Taste
and
preferenc
e
Occasion Trends Profitability Growth
Rate
•221400
households
•Gulshan
•Banani
•DOHS
•Dhanmondi
•Uttara
•Baridhara
•Students
•Jobholders
•housewife
•business
women
•18-29
•30-39
•40+
•Quality
•Style
•Comfort
•Design
•Prestige
•Eid
•Wedding
•New Years
•Summer
•Winter
•Regular etc
•Shorter
life-cycle,
•Quickly
becomes
out-of-
fashion
•More sales
volume,
•profit
compare to
Men,
•Children.
High Growth
Rate
(According to
industry
insiders)
Some strategic indicators:
Key success
Factor in the
industry
Our
differentiatio
n strategy
Key
competitors
Competito
rs
advantag
es
Our advantages
•Differentiation,
•Brand Identity,
•Pakistani
cloths in
•Vasavi,
•Shoppers
•Establishe
d business,
•New product line,
•Higher effort given
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•Market goodwill,
•Efficient Sales
force.
addition to
Indian cloths,
•Serving only
the women
wear market.
world, •Khan
brothers,
•Dressy dale
etc
•Existing
customer
relationshi
p
to our marketing
program.
External forces shaping the industry:Societal and Cultural Background: The societal and cultural factor
is one of the most motivating factors for this business. We have a long
cultural history regarding those types of outfits which will be provided
by Debonair BD Collections. Culturally the women of Bangladesh have
a great interest in sarees, kameez and lehengas for weddings, social
events or even for the formal dinner parties. Moreover, here people are
becoming more familiar to the global culture which is creating demand
for the apparel of other countries and culture especially which are
similar to our culture.
Trends: By analyzing the trend in the clothing sector it can found that
the women are becoming not only increasingly conscious about quality
but also about the fashion. Though it has been true for most of the
women youths are the major player regarding fashion and uniqueness.
These youths have their own creative style of dressing and believe in
setting a trend rather than following a trend set by others. They are
now not tied to only one kind of clothing item rather they are now
looking for varieties in the clothing items for different occasions.
Fashion and uniqueness has been determinant factors in case of
purchasing of attire.
Technological Enhancement: Because of globalization the latest
technologies are becoming more and more available which have made
the production procedure not only easy but also enhanced the
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productivity streamlined with great quality. Technological
enhancement in the world of media has brought people more closely
than ever before. This has created a sense of fashion and uniqueness
in the people which can be a really motivating factor regarding this
business.
Economy: Economic factors like the level of disposable income,
buyer's confidence to spend on luxury goods are some crucial variable
related to this kind of business. Moreover, the business we are going to
start is very much dependent on the economic well being of the
country. If the economic condition is not suitable to our business, the
whole project may fail. In this analysis we have found that though a
global recession is going on the economic condition of Bangladesh has
been less affected compared to other countries and the economy is
now pretty stable. The economic growth is such that many people have
money to support their luxurious lifestyle. The overall growth rate in
economy and spending on luxurious items is good. Bangladesh is
entering into the global economy rapidly. So the overall economic
condition is suitable for this business.
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Business Model (Company profile)
We will initially have only one shop in Gulshan-2 area. The shop will be
a rented 2-3 storey building in any major road. Our budget
accommodation for rent is high as we want to rent a place which is
easy to identify and access. The location should also be in consistent
with our business's upscale and exclusive image. The house we rent
will accommodate our store in the ground floor and first floor and it will
also accommodate our warehouse in the second floor. As we sell only
women wear which is generally available in free sizes (sarees and
kameez) we need not to keep the inventory of different size which will
significantly reduce the complexity and space requirement of our
inventory storage and management. Each floor in our shop will be
approximately 3000-4000 square feet. We will have a stuff of 30 slaes
persons in two shifts. Our sales person’s will be highly paid, efficient,
friendly, respectful and helpful to the customers. One of our key
success factors will be the efficiency of our sales force. Also 10 security
person for security, storefront services like opening the door and
greeting customer etc. We will have counter persons, cleaner,
inventory carry personnel etc. Our management team will consist of
the two partners who will look after marketing, sales, finance, supply
and inventory etc as well as a Managing Director / CEO to co-ordinate
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all the different activity. We will have an engaging marketing program
that includes billboards, Television sponsorship of different ladies
shows like Fashion clothing, beauty program, gossip program etc. We
will also have a fashion and other lifestyle and general magazine
advertises, leaflets, special offers etc included in our marketing
program. We will have shelves; racks as well as display platforms
display our product. We will have different section for exclusive sarees,
kameez, regular saree and kameez and bridal sections. Lighting both
within and outside the shops are essential and we have put much
thinking and have allocated sufficient budget for lighting both within
and outside of the shop. We will have different sales, inventory,
accounting software and our computers will be networked to
accommodate and easily access sales data, inventory data, customer
data etc. We plan to custom made our software from local IT firms and
has sufficient budget for that. We will provide parking service, chairs to
sit inside the shop, different washrooms for male, female and
employees. We will offer service like offering to carrying the bags of
the customer if the customer have purchased multiple items and in
need of help carrying the bags, we will also provide pure drinking
water, after sales services include partial refund, product return with in
a specified period of the purchase. We will offer membership to any
customer who has made a more than average purchase in terms of
price, multiple purchase etc. We will keep contact information to later
inform our customer about new arrivals, special offers, collections,
discounts etc via newsletter, sms, email etc. In short, we though out
every details carefully and checked all the necessary requirements by
comparing with ourselves with our competitors.
Advertisement and Promotion:As we have decided to have a bigger, more attractive and eye catching
marketing program than our competitors to win our customers
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advertising and promotion is at the heart of our marketing program.
We have identified billboard as a very effective means of reaching our
target customers who happen to resides in few specific locations we
have already identified. So, we will be concentrating specifically on our
target customers if we give our billboard advertisement in their areas
of residence. We will have billboards of 1000-1200 square feet in
Gulshan-1, 2, Banani, Dhanmondi, Uttara, Mohakhali. And 500-600
square feet billboards in Baridhara, DOHS, shegun bagicha, Eskaton,
shantinagar ares stc. The billboard advertises can have a range of rate
starting from 250-300 tk per square feet to 450 per square feet in
Gulshan and Banani area and more than 1000 tk in places like Airport
road, Mohakhlai etc.
We will also have Advertises in fashion magazines, lifestyle magazines
and general magazines like ICE Today, purple, Girl's fashion etc. In
magazine ads the rate start from 15000 tk per page and ends at 20000
tk per page in the case of ICE Today, the leading magazine with the
highest number of readership.
In television we will sponsor various programs which are specifically
popular among women like fashion and beautification, gossip
programs. We have a substantial budget for the television segment.
We will also distribute leaflets in places like Bashundhara city mall,
Jamuna city and other shopping malls, in Gulshan, Banani, Baridhara,
DOHS, Dhanmondi areas and, schools, universities, beauty parlor, gym
and spa, boutique etc.
We will also have special offers for our customers like highest
purchasers and lucky coupon winners getting free dinner for two in
Westin, family buffet dinner in places like Emanuels, Saffron, Topkapi
etc.
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We will retain our customers by regularly updating them with new
arrivals, special discount, seasonal collections and sending
acknowledgement via sms, newsletter and emails.
Products: Our trendy, designer party wear for women with superior quality, style,
craftsmanship and with a high price tag makes a product that is
inherently exclusive in nature. Our product line will consists of the
following categories:
Sarees (exclusive and regular)
Salwar Kameez (exclusive and regular)
Bridal collections (for weddings, receptions etc.)
Festive collections (Eid, Pohela Baishakh etc)
Distribution / Place: We will deliver our product through our own
shopping outlet. Our shopping outlet will be located in Gulshan-2 area
and our shop will be a 3-storey outlet in a building that will
accommodate only our shop. This type of shop is the standard form of
outlet in the industry and our entire competitors pursue the exact
same model as the one we are planning to pursue.
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Differentiation: Our competitor are buying Indian product, and we
as per our policy to differentiate ourselves from our competitor have
decided to sell Indian product as well as Pakistani product. Now for two
different products our value proposition will be different. For the
Pakistani product will be charging more prices for better quality and for
Indian product since our competitors sell Indian product our value
proposition will be charging less for the same product to get some
portion of the market share from the competitors.
Pricing strategy:
a) We got overall idea of our product’s price range from our
competitors. Like: Vasabi, khan’s brothers, shopper’s world. We
took their prices of exclusive saree, exclusive kameez and bridal
dresses as reference to get an idea.
b) We do survey of our target market. From there we got
information about our target market’s preference of prices. Like
we ask them for exclusive saree, kameez, regular saree, kameez
how much money they want to pay or they think feasible. They
give us information about the range they think as affordable.
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c) We give good quality product. Of course the design, materials
are also exclusive. Our supplies are from India and Pakistan. So
we think the prices we have set are justified.
Financial Projection:
Ownership:
Organizational plan starts with the concept of the type of the
business. The ownership pattern of our business is mainly the
partnership business. “Debonair BD Collections” is a general
partnership business as we are two members who initiated the plan for
this business.
Cost of starting a business:
Cost of starting our organization is depending on the agreement of our
organization. The start up cost is little bit more than any other clothing
company. The starting cost is Taka 14 million for our organization
including all other costs related to organization. Primarily the start up
19
cost will be provided by the owners of our organization & loan from
bank.
Start-up cost:
At the starting point we need to spend money for getting
government, to do registration and get license for the company and
also we have to register our logo in Patent and Trademark office. This
cost will be like:
Start-Up Cost:
Particulars AmountLand Lease yearly payment 720,000Computer hardware and software 1,000,000Miscellaneous Expense (Security Camera+ Furniture + Interior Design)
600,000
Total 2,320,000
Other start-up Cost:
Particulars AmountReg. & License 500,000Registration logo 300,000
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Building Cost 10,000,000
Total 10,800,000
Machinery, land & other Costs of the company
(Yearly):
Machinery, land & other start-up Cost (Yearly):
Particulars AmountRent 960,000Bills (utilities, phone, internet, hosting etc) 15,00,000Operational costs (accounting, legal fees, insurance, IP etc) 600,000Marketing costs 400,000Packaging /Boxes 100,000Business Supplies 700,000Bank Card Machine and Supplies 300,000Advertisement cost 12,00,000Transportation Cost 500,000
Total 3,560,000
Salary Expenses (Yearly):
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Salary Expenses:
Particulars Employer's NO
Salary Month Amount
Purchase Dept. 2 5000 12 120000Store Keeper 3 5000 12 180000R&D Dept. (2 Scientist) 2 28000 12 672000Sales Representative 30 10000 12 3600000Purchase Manager 2 15000 12 360000Production Manager 2 17000 12 408000Sales Manager 1 18000 12 216000Accountant 2 15000 12 360000Security Guard & Cleaner 15 5000 12 900000Office Pion 2 4000 12 96000
TOTAL SALLERY(Monthly)
6912000
Revenue (Sales Forecast) of the company:
Year-1
ProductQuantity
Per Price
Total Revenue
Regular Sarees 8000 15000 120000000
Exclusive Sarees 10000 30000 300000000
Regular Salwar Kameez 15000 8000 120000000
Exclusive Salwar Kameez 10000 20000 200000000Bridal collections (for weddings, receptions etc.) 6000 60000 360000000Festive collections (Eid, Pohela Baishakh etc) 5000 6000 30000000Seasonal collections (summer, spring and winter collections). 12000 8000 96000000
Total Revenue= 122600000
0
Year-2 Product Quantit Per Total
22
y Price RevenueRegular Sarees 10000 15000 150000000
Exclusive Sarees 15000 30000 450000000
Regular Salwar Kameez 20000 8000 160000000
Exclusive Salwar Kameez 15000 20000 300000000Bridal collections (for weddings, receptions etc.) 8000 60000 480000000Festive collections (Eid, Pohela Baishakh etc) 10000 6000 60000000Seasonal collections (summer, spring and winter collections). 15000 8000 120000000
Total Revenue= 1720000000
Year-3
ProductQuantity
Per Price
Total Revenue
Regular Sarees 20000 15000 300000000
Exclusive Sarees 20000 30000 600000000
Regular Salwar Kameez 25000 8000 200000000
Exclusive Salwar Kameez 25000 20000 500000000Bridal collections (for weddings, receptions etc.) 15000 60000 900000000Festive collections (Eid, Pohela Baishakh etc) 20000 6000 120000000Seasonal collections (summer, spring and winter collections). 20000 8000 160000000
Total Revenue= 2780000000
Cost of Goods Sold
Cost Of Goods Sold:
Year1 year2 year3
Particulars Amount Amount Amount
Transpotation cost 2,00
0,000 1,50
0,000 1,00
0,000 Labour cost 500000 400000 400000Miscellaneous 200,000 200,000 200,000Cost of goods sold 2700000 2100000 1600000
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Total= 5,400,000 4,200,000 3,200,000
Incremental Cash Flow of the Company
Incremental Cash Flow:
Particular Year-0 Year-1 Year-2 Year-3
Revenue 122600000
0 1720000000 2780000000
COGS 5,400,000
4,200,000
3,200,000
Gross Profit
1,220,600,000
1,715,800,000
2,776,800,000
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Expenses
Setup cost2,320,00
0
Other Start-up cost10,800,0
00 Expenses: Salary 6912000 6912000 6912000Rent 960,000 960,000 960,000Bills (utilities, phone, internet, hosting etc)
15,00,000
15,00,000 15,00,000
Operational costs (accounting, legal fees, insurance, IP etc)
600,000 600,000 600,000
Marketing costs 400,000 400,000 400,000Packaging /Boxes 100,000 100,000 100,000Business Supplies 700,000 700,000 700,000Bank Card Machine and Supplies
300,000 300,000 300,000
Advertisement cost 12,00,000 12,00,000 12,00,000Transportation Cost 500,000 500,000 500,000
Total expense: 10472000 10472000 10472000
EBT
1,210,128,000
1,705,328,000
2,766,328,000
Tax-25%
302,532,000
426,332,000
691,582,000
Net Income
907,596,000
1,278,996,000
2,074,746,000
Dep. 500,000
500,000
500,000
Cash flow operation13,120,
000
907,096,000
1,278,496,000
2,074,246,000
Beta Calculation for the Company:
Company Name Beta
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Vasavi 0.664394645Shoppers world 1.148038585
Khan brothers 0.317446026
Dressy dale 1.046116601Beta coefficient 0.793998964
Risk free rate 12
Market risk 15
Discount rate 14.38
Calculating Capital Budgeting Tools
Particulars Cash flow CCF
Discounted CF DCCF
Year 0 (13,12
0,000)
Year1 907,09
6,000 907,09
6,000 793,05
4,730 793,054
,730
Year2 1,278,49
6,000 2185592000 977,23
5,396 1770290126
Year3 2,074,24
6,000 4259838000 1,386,14
9,219 3156439345
NPV 3,143,3
19,345
PBP
0.01 DPBP 0.02 IRR 69.55
PI
240.58
CAPITAL BUDGETING TECHNIQUES
Through selection of the most appropriate investment alternatives,
capital investment decision can be taken into consideration. This can
26
be done using different techniques. Following are the various
techniques:
Net Present Value (NPV): NPV of a project refers to the excess
of present value of future cash flows from a project over the
present value of investment for the same.
Here Cft = Cash flows in different times
t = No. of years
k = Discounting rate
I0 = Initial investment
In this case we have used 14.38% as the discount rate. Using the excel worksheet we get the NPV of the project is = 3,143,319,345.
Comment: If the project NPV is positive, we will accept the
project. So here we can see that our NPV is positive so we will
except the project
Pay Back Period: This refers the length of time required to
recover the cost of an investment. According to this technique, a
project that requires minimum time to recover the investment
cash outlay in nominal amount is the best alternative.
The PBP of the project will be = 0 + {(13120000-00)/907096000}
= 0.01 years
Comment: As the pay back period is less than 1 year. So the project should be taken.
Discounted Pay Back Period: This is an investment decision
rule where future cash flows are discounted at an interest rate
and then one determines how long it takes for the sum of the
discounted cash flows to equal the initial investment. In this
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project it is found that the sum of the discounted cash flow is
0.02.
Comment: As the discounted pay back period is less than 1 year. So the project should be taken.
The Internal Rate of Return (IRR): IRR is the internal rate of
return at which a project’s future cash inflows are discounted
and they will become equal to the present value of its
investment. Thus the IRR is a rate that implies the implicit rate
one investor can expect to earn from the investment being
considered for investment.
Although IRR can be calculated using the interpolation method, in this
case we have calculated it using the excel work sheet. IRR of this
project is 69.55%.
Comments: As the IRR is greater than the discount rate
(14.38%), so we should accept the project.
Profitability Index (PI): This is the index which attempts to identify
the relationship between the costs and benefits of a proposed
project. By using excel our calculated PI is 240.58.
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Comment: A ratio of 1.0 is logically the lowest acceptable
measure on the index. Any value lower than 1.0, indicates
that the project's NPV is less than the initial investment. As PI
of the project is greater than 1, so we should accept the
project.
Calculating Discounting Rate
The formula of calculating discount rate is:
Discount Rate =
= 12+ 0.793998964 (15-12)
= 14.38%
Company Name Beta
Vasavi 0.664394645Shoppers world 1.148038585
Khan brothers 0.317446026
Dressy dale 1.046116601Beta coefficient 0.793998964
Risk free rate 12
Market risk 15
Discount rate 14.38
Scenario and Sensitivity Analysis
29
The result of the scenario and sensitivity analysis found from the
calculation in the spreadsheet has been attached to the appendix part
of our assignment paper.
Findings and Recommendations
By using traditional techniques we get the following results:
NPV 3,143,3
19,345
PBP
0.01 DPBP 0.02IRR 69.55%
PI
240.58
Net present value of the project is positive.
Payback period is less than four years.
Discount rate payback period is less than 1 year.
IRR is 69.55% whereas our discounting rate is 14.38%.
PI is 240.58 which is greater than 1 indicating it is a good
project.
As a result, we should accept the project.
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Conclusion
As entrepreneurs, we have to go through a lot of stress in
order to achieve the desire destination. We make our plan enriched by
including uniqueness and connection of reality. We made financial plan
for three years. We will gain market share and able to establish the
brand image in our targeted customers mind. Net Present Value of our
project is positive. So we should accept the project.
The success of a business depends on the capital budgeting decisions
taken by the management. The management of a company should
analyze various factors before taking a large project. Firstly,
management should always keep in mind that capital expenditures
require large outlays of funds. Secondly, firms should find modes to
ascertain the best way to raise and repay the funds. The management
should also keep in mind that capital budgeting requires a long-term
commitment.
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