Capilano ucc degree2009

© Copyright Claes F Janssen, 1996-2008.

U.S. Visitation to Canada

86% of Canada’s non-resident travel

comes from U.S.A.

Causes for decline: lengthy wait times

at the boarder, high fuel prices, and

confusion surrounding the passport

requirements

Boomers account for 25% of the US population. Americans 50 and older control 67% of the country’s wealth

Improved advertising of the confusing passport requirement programs such as NEXUS and Passcard

Improve mature market representation on our destination, provincial and federal websites

Will allow Chinese citizens easier access to travel visa’s and allow us to market within China

(Stats CAN)

Hire a spokesperson to advertise Canadian tourism in China

75% not trained in tourism Industry

50% do not stay in the tourism industry

10% annually world wide

Aboriginal Tourism in BC $32million in revenues last year Expected to increase to $50 million by

2012 200 market ready businesses with 65

more on the way

Innovative Partnerships between

First Nations and Tour Operators

Manaaki Card, New Zealand

Benefits

Cost-effective

Increased efficiency

Attractive, convenient, and reliable

Enhanced accessibility

BC Wilderness Tourism Industry stakeholders adopt, practice, and teach the

principles of Leave No Trace

An international education program designed to teach stewardship, land ethics and outdoor skills for responsible recreation

Recognizable Brand

Value-added

Ethics through education

Join LNT Canada

Get educated

Spread the message

Practice what you teach!

?

References

Introduction

PARTNERS, ANDER & LINDSTRÖM. Change House Model . <http://www.andolin.com/fourrooms/en/about-the-change-house/index.shtml>.

Strategy #1

Grenke, Jon. "Approved Destination Status: New Zealand, Austrailia and Lessons for the Canadian Immigration System." Journal Of Hospitality Management (2006): 67-70.

Michalko, Eric. Government of Canada Website. 15 12 2008. <http://geo.international.gc.ca/asia/china/media/news_china-en.aspx?id=8378&lang_update=1>.

Williams, Randy. Tourism Online. <http://www.corporate.canada.travel/corp/media/app/en/ca/magazine/article.do?issuePath=templatedata\ctx\magIssue\data\2005\issue03\issue2005-03&path=templatedata\ctx\magArticle\data\en\2005\issue03\news_and_opinion\at_issue_green_light_for_growth>.

—. "Update on National Issues Affecting your Tourism Business." Tourism Industry Association of Canada. Winnipeg: TIAC, 2008. 5-10.

Strategy #2

Geoffrey Bird, Analysis of Public and Private Post-secondary Tourism and Hospitality; January 18, 2005

Grant Thorton LLP, Analysis of Foreign Worker Program Options to Address Labour Shortages in the Tourism Industry, February 2006

The British Columbia Chamber of Commerce, Closing BC Skills Gap 2008: The Economic Imperative of Addressing Skills Shortages and Wastage in British Columbia, January 2008

Keis, Arlene. Tourism Labour Shortage. Newspaper. Vancouver: Vancouver Sun, 2009.

McNiven J.D., Foster Michael,The Developing WorkForce Problem: Confronting Canadian Labour Shortages in the Coming DecadesAtlantic Institute for Market Studies, Halifax Nova Scotia, December 2008

Immigration Group. Net Canada B.C’s Recruitment Drive To Alleviate Labour Shortage Crises,October 9, 2008

Strategy #3

Statistics New Zealand. “Cultural Indicators for New Zealand: 2006.” Cultural Statistics Programme - Statistics New Zealand. 2006http://www.stats.govt.nz/NR/rdonlyres/65AFBAD3-DC5F-4DC2-9D90-EBEC0E7284FF/0/SNZculturalindicatorsreport_1Augustversion.pdf

Manaaki Tourism Ltd. 17 April 2008. “Manaaki Card.” http://www.manaaki.co.nz/about_us.php

Ministry of Tourism New Zealand. “Measurement of Māori in Tourism.” October 2004.http://www.tourism.govt.nz/Documents/Policy%20Website/Documents/MaoriTourism/MeasurementOfMaoriInTourism-FullReport.pdf

Aboriginal Tourism Association of BC (ATBC). “The ATBC Blue Print Strategy.” November 2005.http://www.aboriginalbc.com/UserFiles/File/ATBC%20Aboriginal%20Cultural%20Tourism%20Blueprint%20Strategy%20Nov%202005(1).pdf

Strategy #4

Eurail Passes | Official EuRail Website – Travel by Train Across Europe. Eurail.

      4 Feb. 2009 < http://www.eurail.com/ >.  

COTA. “Making Inroads: A Provincial Transportation Strategy for the BC

      Tourism Industry.”

Strategy #5

Leave No Trace Website. Core Values, 2008. Leave No Trace Center for Outdoor Ethics. <http://www.lnt.org/aboutUs/index.php>

BC Parks Website. Facts and Figures, 2006. Ministry of Environment. <http://www.env.gov.bc.ca/bcparks/facts/attendance.html>

Leave No Trace Website. Master Educator Powerpoint Presentation, 2008. Leave No Trace Center for Outdoor Ethics. <http://www.lnt.org/training/educationaltraining.php>

BC Spaces for Nature Website. Tourism and Protected Areas Management in British Columbia: A background report prepared for BC’s Parks Legacy Panel.” April, 1998. BC Spaces for Nature.

<http://www.spacesfornature.org/greatspaces/pdf_files/Parks_Legacy_Tourism.pdf >