b2b+Social Media=p2p Capgemini Digital Services December 2007
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b2b+Social Media=p2p
Capgemini Digital Services
December 2007
CE v5.8
b2b+social media=p2p | W3C Video on the Web Workshop | © 2007 Capgemini - All rights reserved 2
Agenda
Premise Content strategy Delivery and socialization Workflows 2008 Q&A
CE v5.8
b2b+social media=p2p | W3C Video on the Web Workshop | © 2007 Capgemini - All rights reserved 3
Making the case for Social Media (video, screencasts, blogs, etc.)
We do not sell “products”—our clients buy our people and our collective expertise, experience and passion
Using web video, screencasts and blogs enables us to put a human face to our content
For us, social media means democratic media: ideas move from the bottom up and from side to side
Our commitment to social media is crucial to our commitment to innovation
Our goal is intimacy through industrialization and innovation
CE v5.8
b2b+social media=p2p | W3C Video on the Web Workshop | © 2007 Capgemini - All rights reserved 4
We use documentary techniques to let the real people tell real stories
Naturalistic storytelling supported by a conversational interview process
Intercut fixed and handheld camera work
Simple, clean titles with low-key branding
Capture with available lighting and minimal fill
Left-field music (i.e. not typical pounding corporate techno)
No special effects
We want to capture the subject’s enthusiasm for the content
CE v5.8
b2b+social media=p2p | W3C Video on the Web Workshop | © 2007 Capgemini - All rights reserved 5
Good storytelling is key to our strategy
We tell stories that people will want to watch and share
CE v5.8
b2b+social media=p2p | W3C Video on the Web Workshop | © 2007 Capgemini - All rights reserved 6
We have developed our own web-based player
Embedded in capgemini.com
page
Users click the ‘share’ button
to socialise
Both versions allow social
linking, emailing and
embedding
URL links to relevant content
Player provides title of film
Branded offsite player
We will be launching a multi-video version with content grouped around themes in
2008
A standards-based solution designed
for our socialization strategy
CE v5.8
b2b+social media=p2p | W3C Video on the Web Workshop | © 2007 Capgemini - All rights reserved 7
Production PublicationPost-Production
Without standardization, our complex workflow would break
A standards-centric workflow supports repeatable results
regardless of the content across our extended network
PAL
Metrics
NTSC
HD
SD
Shared
Storage
AIFF MOVWMV
PPT
WWW
DVD
Online PMO space
PSD
FLA
Post-production
Content is is assembled using consistent and compatible workflows within
Capgemini and our extended network.
Production
Content arrives from a number of places in a range of
formats and resolutions
Publication
Materials are prepared for WWW, events, and sales teams in most
popular formats (mp2-4, flv, WMV, MOV) with players for all platforms at
consistent resolutions.
Brand
Assets
FCP Avid AE
CE v5.8
b2b+social media=p2p | W3C Video on the Web Workshop | © 2007 Capgemini - All rights reserved 8
2008 Goals and Challenges
Fill out the publishing kit Expand jukebox player to larger playback sizes Develop and launch dedicated screencast player Expand production network across US, EU, Pac-Asia
Focus and enhance the external push of content Programmatically move beyond video sharing sites to
relevant blogs and industry sites Develop metrics for ROI
Establish best practices for organizing materials around communities of interest within Capgemini to enhance internal collaboration
Transcription of all content Metadata/Taxonomy/Folksonomy standards DAM platform adoption
We’re still learning, and encountering new challenges every day
CE v5.8
b2b+social media=p2p | W3C Video on the Web Workshop | © 2007 Capgemini - All rights reserved 9
Examples of our published work
Digital Natives: Reshaping the Telecom & Media Landscape
Future Consumer: How Shopper Needs and Behavior Will Impact Tomorrow’s Value Chain
Cars Online: Understanding Consumer Car Buying Trends
Key Findings of the 9th Edition of the European Energy Markets Observatory
Capgemini YouTube Channel
Also find us on sites such as Brightcove, Blip.tv, DailyMotion, Veoh…
Q&A
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