CAPE CORAL COMMUNITY REDEVELOPMENT AGENCY STRATEGIC PLAN & ANNUAL WORK PROGRAM FY 2018 This document is an outgrowth of the strategic goals adopted by the Cape Coral Community Redevelopment Agency in October 2016. It provides the Agency with a shared vision for managing resources. This document is fluid. It is updated as we complete steps moving the organization closer to its goals.
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CAPE CORAL COMMUNITY REDEVELOPMENT AGENCY
STRATEGIC PLAN &
ANNUAL WORK PROGRAM
FY 2018
This document is an outgrowth of the strategic goals adopted by the Cape Coral Community Redevelopment Agency in October 2016. It provides the Agency with a shared vision for managing resources. This document is fluid. It is updated as we complete steps moving the organization closer to its goals.
CAPE CORAL COMMUNITY REDEVELOPMENT AGENCY STRATEGIC PLAN
Mission: “The Community Redevelopment Agency will facilitate the emergence of a vibrant urban village where people of all ages will live, work, shop and be entertained.”
Vision: The South Cape will be a vibrant, urban village. It will consist of unique characteristics that create successful entertainment venues, specialty retail, arts and cultural activities, recreational areas and social hubs that appeal to residents, visitors and sustains future investment.
Plan Elements: ELEMENT A: Invest in the South Cape’s infrastructure to enhance the redevelopment area’s ability to meet the needs of its current and future business and property owners.
ELEMENT B: Foster developments and activities that provide opportunities to create a unique, destination area and a great place to work.
ELEMENT C: Promote the revitalization and economic development in the redevelopment area.
Community Indicators: • Increase in Property Values and Overall Tax Base
• Additional Opportunities to Leverage Capital and Private Investment • More Business Development Opportunities
• Creation of a Vibrant Mixed-Use District • Talent Movement (jobs filled by college graduates in the region)
Goals: GOAL 1: Implement infrastructure projects to enhance the image and eliminate blight in the South Cape
GOAL 2: Work with the City and County as appropriate to establish and improve parks, open-space, beautification efforts to create an identifiable character for the Redevelopment Area that will reflect a pleasant appealing atmosphere for working, shopping, touring, and residing.
• GOAL3: Increase development and redevelopment within the CRA by addressing identified challenges in priority areas
Action Steps: See attached Work Plan for FY 2018
Reaffirmed October 2016
FY 2018 WORK PLAN
ELEMENT A: INVEST IN THE SOUTH CAPE'S INFRASTRUCTURE TO ENHANCE THE REDEVELOPMENT AREA'S ABILITY TO MEET THE NEEDS OF ITS CURRENT AND FUTURE BUSINESS AND PROPERTY OWNERS.
Priority GOAL 1: Implement infrastructure projects to enhance the image and eliminate blight in the South Cape.
Continue Streetscaping efforts in the Club Square and Entertainment Sub Districts Complete Design 40% Begin Construction Under Construction Under Construction
Social Indicator: Social offerings/Basic Services/Aesthetics/Economy/Safety
Performance Outcome: Completion of project within the next 3 years
Current Status: IN PROGRESS - Interlocal with City adopted. Board approved moving forward with design on August 22, 2016. Estimated start of project is Fall 2017. On August 1st, the Advisory Board recommended moving forward with project and proceeding with a bank loan to fund the Agency's additional costs.
In priority areas encourage through incentives development, acquisition, or reuse of those properties, which, by virtue of their location, condition, or value no longer function at their highest potential economic use, are blighting influences or have a negative effect on revitalization efforts. Incentives pertaining to demolition, irrigation challenges, parking, flood proofing, architectural enhancements, stormwater or others that address objectives in the Redevelopment Plan should be considered.
Develop Demolition Incentives for Priority Areas (Bimini)
10% Adopt Incentive Program Evaluate Program & Adjust Accordingly
Evaluate Program & Adjust Accordingly
Social Indicator: Economy/Aesthetics
Performance Outcome: Increase in value of projects completed
FY 2017 Budget: Unfunded
FY 2018 Budget: $30,000
Account: Operating
Redevelopment Plan: 3.2
Resource: Economic Development
Prepared by thall 8/23/2017 Page 3
FY 2018 WORK PLAN
Current Status: IN PROGRESS - Reviewed other programs. Discussion deferred until we have the cost of the streetscape project. To be discussed with RMA to determine best options for Bimini.
Provide enhancements/ improvements at Club Square Complete design of improvements to include: dumpster enclosures, landscaping, curbing, walkways, lighting, drainage, striping, pavers and permitting
10% Pending Streetscape Project and Available Funding
Complete N/A
Social Indicator: Aesthetics/Social
Performance Outcome: Improvement in the community's competitive position
FY 2017 Budget: $175,000 carry over from FY 2016
FY 2018 Budget: $175,000 carry over from FY 2016 & 2017
Account: Capital
Redevelopment Plan: 4.3.2
Resource: Public Works
Current Status: IN PROGRESS - Board approved the additional funding to complete the dumpster enclosure project. CPH to provide options as part of the Streetscape/Club Square design.
Complete traffic or other study related to streetscaping on SE 47th Terrace This objective will be included in 100% N/A N/A the scope of the firm completing the streetscape design
FY 2020 Proposed
N/A
Social Indicator: Basic Services/Safety/Economy
Performance Outcome: Protect the substantial community investment in the street system
FY 2017 Budget: $120,000
FY 2018 Budget:
Account:
Redevelopment Plan: 3.5
Prepared by thall 8/23/2017 Page 4
FY 2018 WORK PLAN
Resource: Public Works
Current Status: COMPLETE - The Board approved the funding in FY 2017 Budget. Complete
Provide improvements to Iguana Mia Parking Lot N/A N/A N/A Design and Construction of improvements to include: paver enhancements, drainage, paving, striping curbing, water mgmt, mobilization, landscaping, irrigation, dumpster enclosures and permitting
Social Indicator: Aesthetics/Social
Performance Outcome: Protect the substantial community investment in its infrastructure
Provide improvements to Big John Parking Lot N/A N/A N/A N/A Design and Construction of improvements to include: paver enhancements, drainage, paving, striping curbing, water mgmt, mobilization, landscaping, irrigation, dumpster enclosures and permitting
Social Indicator: Aesthetics/Social
Performance Outcome: Protect the substantial community investment in its infrastructure
FY 2018 & 2019 Budget: $0
FY 2020 Budget: $720,500
Prepared by thall 8/23/2017 Page 5
FY 2018 WORK PLAN
Account: Capital
Redevelopment Plan: 4.3.2
Resource: Public Works
Current Status: TO BE CONSIDERED
ELEMENT B: FOSTER DEVELOPMENTS AND ACTIVITIES THAT PROVIDE OPPORTUNITIES TO CREATE A UNIQUE DESTINATION AREA AND DYNAMIC URBAN ENVIRONMENT THAT ATTRACTS AND RETAINS YOUNG PROFESSIONALS.
Priority GOAL 2: Work with the City and County as appropriate to establish and improve parks, open-space, beautification efforts to create an identifiable character for the Redevelopment Area that will reflect a pleasant appealing atmosphere for working, shopping, visiting, and residing.
Provide median landscaping and lighting improvements on Cape Coral Parkway to Install median lighting 99% Approve maintenance contract Manage maintenance Manage maintenance contract improve the pedestrian experience and attract restaurants and other improvements with outside company contract entertainment venues
Social Indicator: Aesthetics/Social
Performance Outcome: Community satisfaction with efforts to enhance the area
FY 2017 Budget: $185,000 +$75,000 (Obligated)
FY 2018 Budget: $30,000
Account: Capital
Redevelopment Plan: 4.3.5
Resource: Public Works
Current Status: IN PROGRESS -Approved February 16, 2016. Project nearly complete.
Develop a plan to create “sense of place” Evaluate Mid-Year 40% Evaluate Mid-Year Identify other priority projects and locations if funding available
Identify other priority projects and locations if funding available
Social Indicator: Aesthetics
Performance Outcome: % of Annual TIF Revenue Spent on Infrastructure Improvements identified in the Vision Plan
FY 2017 Budget: Consolidated
Prepared by thall 8/23/2017 Page 6
FY 2018 WORK PLAN
FY 2018 Budget: Consolidated
Account: N/A
Redevelopment Plan: 4.1
Resources: Relative Staff Accordingly
Current Status: IN PROGRESS - Presentation made by Planning Division. Streetscape and Club Square Improvements will provide sense of place elements for the Club Square/Entertainment Districts.
Participate with City to develop a uniform dumpster policy for the CRA Develop Policy 20% City adopts the CRA’s recommended policy & implements educational campaign to ensure compliance with Club Square stakeholders
Put program in place for other city parking lots located in the South Cape
Put program in place for other city parking lots located in the South Cape
Social Indicator: Aesthetics
Performance Outcome: Participant Satisfaction with the Public Policy
FY 2017 Budget: Consolidated
FY 2018 Budget: Consolidated
Account: N/A
Redevelopment Plan: 4.1
Resources: Relative Staff Accordingly
Current Status: IN PROGRESS - Board approved concept 8/22/2016.
Identify strategies to encourage commercial opportunities within the district in efforts to decrease the gap in the market
Present plan, identify future actions and timeline to implement
10% Measure Results Measure Result and Adjust Accordingly
Measure Result and Adjust Accordingly
Social Indicator: Economic
Performance Outcome: Improvement in the community's competitive position
Prepared by thall 8/23/2017 Page 7
FY 2018 WORK PLAN
Budget: Consolidated
Account: N/A
Redevelopment Plan: 4.10
Resource: Economic Development
Current Status: IN PROGRESS - Staff is working with SCHEA on a joint approach to encourage retail. EDO Office recently filled position. Bimini Basin project manager is active.
Provide staff services to meeet with businesses, assist with meetings, events, social The Agency's objectives meet the N/A The Agency's objectives meet the The Agency's objectives meet The Agency's objectives meet the media, research and other administrative matters as needed expectations of the community expectations of the community the expectations of the expectations of the community
community
Social Indicator: Leadership/Education
Performance Outcome: Improvement in the community's competitive position
FY 2018 Budget: NTE $100,000 for services provided by City staff
Account: Operating
Redevelopment Plan: 8.6
Resources: Staff
Current Status: ONGOING - Staff continues to provide management functions.
Bring Cultural and Art Activities and Events to the South Cape Identify 2 projects and alternate 80% Identify 1 new project and Identify 1 new project and Identify 1 new project and funding source alternate funding source (possible alternate funding source alternate funding source
painting of electric boxes)
Social Indicator: Aesthetics/Education
Performance Outcome: Optimize opportunities to create a destination area
FY 2016 Budget: Consolidated
FY 2017 Budget: Consolidated
Account: N/A
Redevelopment Plan: 4.2
Resources: Relative Staff Accordingly
Current Status: IN PROGRESS - Currently partnering with the Art League to display art in Chester Street. The Advisory Board also recommended purchasing a dolphin for display. Sponsor Annual Art Fest.
Service and maintain the waste receptacles and benches owned by the CRA Maintain 50% of Inventory 100% Maintain 50% of Inventory Maintain 50% of Inventory Maintain 50% of Inventory
Social Indicator: Aesthetics
Performance Outcome: Community satisfaction with efforts to enhance the area
FY 2017 Budget: $7,500 (Reoccurring)
FY 2018 Budget: $7,500 (Reoccurring)
Account: Operating
Redevelopment Plan: 4.2
Resources: Public Works
Current Status: ONGOING - Complete for this fiscal year.
Begin an annual replacement program for holiday lights and decorations Complete inventory and 100% Complete inventory and Complete inventory and Complete inventory and implement annual replacement implement annual replacement implement annual implement annual replacement plan plan replacement plan plan
Social Indicator: Social Offerings
Performance Outcome: Community satisfaction with efforts to enhance the area
FY 2017 Budget: $15,000 (Reoccurring)
FY 2018 Budget: $15,000 (Reoccurring)
Account: Operating
Redevelopment Plan: 4.2
Resources: Public Works
Current Status: ONGOING - Complete for this fiscal year.
Prepared by thall 8/23/2017 Page 10
FY 2018 WORK PLAN
ELEMENT C: PROMOTE THE REVITILIZATION AND ECONOMIC DEVELOPMENT IN THE REDEVELOPMENT AREA.
Priority GOAL3: Increase development and redevelopment within the CRA by addressing identified challenges in priority areas.
Develop an approach to address challenges associated with building elevations and Implement recommendations 100% Implement recommendations Implement Implement recommendations the Coastal High Hazard mandates recommendations
Social Indicator: Economy/Safety
Performance Outcome: Improvement in the community's competitive position
FY 2017 Budget: Consolidated
FY 2018 Budget: Consolidated
Account: N/A
Redevelopment Plan: 4.6
Resources: DCD Staff
Current Status: ONGOING - Recommendations include education, grant and funding opportunities including demolition incentive.
Review and recommend land use, zoning regulations and architectural standards 70% Council adopt LUDR's Implement Survey to see if recommendations to promote revitalization, economic development and enhance image accomplished desired outcome
Social Indicator: Leadership
Performance Outcome: Improvement in the community's competitive position
FY 2017 Budget: Consolidated
FY 2018 Budget: Consolidated
Account: N/A
Redevelopment Plan: 8
Resources: DCD Staff
Current Status: IN PROGRESS - Staff presented information on landscaping regulations and tree mitigation program. Staff is compiling recommended changes and will address them as part of the changes in the LUDR rewrites.
Provide funding for Special events related to the mission and principles of the CRA Survey community to determine 80% Survey community to determine Survey community to Survey community to determine in that they promote economic development within the CRA district and/or benefit value of providing funds for value of providing funds for determine value of providing value of providing funds for an identifiable population in the community redevelopment area. events held in the South Cape events held in the South Cape funds for events held in the events held in the South Cape
South Cape
Social Indicator: Openness, Social Offerings, Economic
Performance Outcome: Optimize opportunities to create a destination area
FY 2017 Budget: $39,000
FY 2018 Budget: $40,000
Account: Operating
Redevelopment Plan: 4.2
Resource: CRA Staff
Current Status: COMPLETE - Events budgeted in FY 2017 have all taken place. In FY2018, the Board approved the funding of 15 events. The total approved amount is $25,500.
Establish or maintain effective relationships with business operators in an effort to Improve our service approach for N/A Improve our service approach for Improve our service Improve our service approach for retain business. new and existing customers by new and existing customers by approach for new and new and existing customers by
Support development of affordable/workforce housing within the CRA. N/A Meet with potential developers regarding incorporating workforce units in mixed use projects.
Social Indicator: Social/Economic
Performance Outcome: Seek to provide assistance for the acquisition and development of affordable and mixed-income multi-family properties.
Notes: In FY 2016 the General Fund transfered in $100,000 to provide support for additional capital improvement projects with the balance being the tax increment.
FY 2017 a Capital Project was created for the accounting of CRA Streetscape. FY 2018 the Capital Budget was transferred in the Capital Projects Fund
Community Redevelopment Area
Account Number Account Description FY 2015 Actual FY 2016 FY 2016 Actual FY 2017 FY 2017 FY 2017 YTD FY 2017 FY 2018 FY 2019 FY 2020 Amended Adopted Amended Actual as of Encumbrance Requested Requested Requested
Capital Projects CRA Streetscape 3140020.581101 Transfer In (3,695,932.00) (1,498,558.00) (721,516.00) 3140020.662601 Improvements Other Than Bldgs 3,695,932.00 1,498,558.00 721,516.00
Note: $100,000 for professional services is for services performed by city staff
Perspective: Customer Goal: Promote the South Cape as a destination area Objective: Attract attendees to new and existing events to create a positive economic impact by fostering new development and showcasing exisitng business opportunities
Measurement Type
Key Performance Indicator(s)
FY 2017 Actual
FY 2018 Target FY 2018 Estimate
FY 2019 Estimate
FY 2020 Estimate
3 - 5 Yr Avg. Goal
Output Annual TIF revenue budgeted for Special Event Sponsorships
% of participants who rated the event as Good or Excellent in most recent survey
80% 80% 80% 80% 80% 80%
Efficiency % of Budget utilized for Special Events 0.97% 0.56% 0.56% 1.15% 1.09% 0.93%
Outcome % Increase/ (Decrease) in participation from prior year 0% 2% 3% 4% 5% 4%
Perspective: Financial Goal: Adopt a balance budget as defined in Section 189.403, Florida Statutes Objective: Provide resources that support the Agency's Redevelopment Plan
100% of Trust Fund Balances are apportioned in accordance with Fl. Statutes.
59.16% -0.02% -53.98% 0.00% 0.00% 0.00% 0.00%
Perspective: Customer & Internal Goal: Improve image and infrastructure to increase activity and values within the South Cape Objective: Complete infrastructure projects in priority areas
Perspective: Customer Goal: Increase community engagement and interest Objective: Use social media to keep the community informed and promote activities in the South Cape
Measurement Type
Key Performance Indicator(s)
FY 2017 Actual
FY 2018 Target FY 2018 Estimate
FY 2019 Estimate
FY 2020 Estimate
3 - 5 Yr Goal
Output Total # of hours per month spent on social media interaction
20 20 20 20 20 20
Efficiency # of pageviews including shares and reposts 206364 250,000 250,000 260,000 270,000 260,000
Outcome
% of incease (decrease) of total # of engaged social media participants
N/A 21% 0% 4% 4% 3%
Status Summary FY 2017 Year-End
COMPLETE IN PROGRESS ONGOING NOT PURSUED TO BE CONSIDERED
Project was created, Project is still active with some Project/program/initiative has Project/program/initiative has Recommended for future implemented and completed elements to be addressed. been created, implemented been reviewed and no action action. with all goals and objectives and continues in an ongoing has been taken.
addressed. No further action is status. necessary.
Total Number of Objectives Complete: 2 Total Number of Objectives in Progress: 9 Total number of Objectives Ongoing: 6 Total Number of Objectives Not Pursued: 0 Total Number of Objectives to Be Considered: 3
Definitions
Social Indicators: Strategies to help us meet our mission and reach our vision for the South Cape
Community Indicators: These are the Agency's expectations or benchmarks of success. Improvements in these areas will help the Agency quantify the success of our efforts (did we deliver, is the outcome of our efforts meet the expectations of the community's vision)
Objectives: Specific steps taken to get to the goal (strategic activities or action steps)
Social Indicators: These cover the full range of issues that matter for individual, community and societal well-being
Performance Outcome: A specific result that the agency is seeking (a benefit or change in a condition in the community).
Target: Targets are anticipated outcomes aligned with the details and deadlines of the objectives
Performance Measure: Method used to measure progress. It indicates what the program is accomplishing and if the results are being achieved (a measure of the effectiveness of the agency or program service delivery).
SOCIAL COMPONENTS
The following components (author unknown*) are given consideration when identifying objectives and performance indicators within the annual plan:
Aesthetics: An area’s physical beauty and green spaces
Basic services: Infrastructure type items including but not limited to streets, walkways, parking and housing
Civic involvement: Volunteering, ambassadors, attending meetings, and working for change
Education: Providing education opportunities, resources, information
Openness: How welcoming the community is to different types of people.
Safety: crime prevention, safety conditions, pedestrian safety, ability to be comfortable and feel safe
Social capital: The personal connections stakeholders have with each other in the community
Social offerings: Entertainment infrastructure for people to meet each other
Leadership: Leadership and how elected officials, board members and agency staff represent the interests of those in the redevelopment area
Economy: Local economic and employment conditions that include but are not limited to talent movement & retention, opportunities to leverage assets * The source of the aforementioned components found online but the source was not documented.