Capability Complete Statement Project Solutions 2015€¦ · 60% INCREASE EAST: 34% INCREASE NORTH: 84% INCREASE WEST: 106% INCREASE CENTRE: 97% INCREASE.84m 1.39m 2012 2050.46m.91m

Complete Project Solutions

Capability Statement 2015

platformcorp.com.au

Platform Corp Capability Statement2

We specialise in the highest quality medium-density housing developments in Melbourne’s growth corridors.

Platform Corp is focused on bring to market townhouses, the most sought after style of housing, within the highest population growth regions of Australia’s fastest growing city.

We do this more effectively than our competition in order to maximize returns for property investors.

Your success is our success.

Our Mission

Platform CorpCapability Statement 3

Contents

Inside Platform Corp

Our Team

Our Directors

Our Principles

Core Competency

Medium density residential

Past Projects

Return on Investment Summary

Drivers of Demand

Melbourne in focus

Projected growth

Site Selection

Testimonials

Compliance

Our Network

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5

6

7

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Platform Corp is the combination two leaders of Melbourne’s thriving property development industry – Cubed Projects (builder) and MarkIt Projects (sales & marketing).

Following extensive research and experience within Melbourne’s property investment market, Platform Corp has developed investment solutions that meet the capital growth targets of a range of property investors.

The entire investment and purchasing process is easy, transparent and proven.

Mark Evans, (MarkIt Projects) and David Loakes (Cubed Projects) are focused on excellent investor returns.

Inside Platform Corp


David Loakes

DEVELOPMENT SERVICES+ Acquisitions Feasibility + Project Management+ Construction

INVESTOR RELATIONS+ Local+ International

MANAGEMENT+ Administration+ Finance+ Accounts+ HR + Compliance+ OH&S

Mark Evans

DEVELOPMENT SERVICES+ Acquisitions Feasibility

+ Project Management

SALES & MARKETING+ Sales Management

+ Project Marketing + Internal Marketing

INVESTOR RELATIONS+ Local

+ International

Our team consists of Site Managers, Pre-construction Managers, Client Managers and Administrative Support. Boasting extensive experience in the property development industry, they have collectively completed over $50 million worth of property projects including several award-winning developments.

Combining creative, technical and strategic talents, we will provide you with the highest quality assets and consistently high returns.

Each team member has clear delineation of his or her responsibilities, channels of reporting, communication and management.

We are committed to continuing to attract and nurture the best Australian talent.

Our Team


David Loakes DirectorDavid is qualified across a range of disciplines included marketing, construction and real estate. For over 15 years, David has worked alongside Australia’s property leaders on large-scale projects and is extremely passionate about the effective delivery of high quality property investments.

Our Directors

Mark Evans DirectorMark brings over 20 years industry experience in property Sales & Marketing. Mark has successfully developed over 100 townhouses in Melbourne’s north and northwest and has worked with a long list of clients, from major corporates to first-time investors. His network of leading developers, sales agencies and investors network is formidable, both locally and internationally.

MarkIt ProjectsMarkit Projects excels in property investment advice, project marketing and property development. The company has successfully sold hundreds of properties in Docklands, Beacon Cove, Melbournian on St Kilda Road, SY21 in South Yarra, Grocon Eureka Tower, QV and many more projects throughout Melbourne.

The company has also repeated this success in Brisbane with Bloomberg’s iconic Riparian Plaza, Pradella’s Parklands, Multiplex’s Portside Wharf and many more throughout southeast Queensland.

Markit Projects brings over 20 years experience working with, and a wealth of knowledge about investment products that deliver what they promise.

Cubed ProjectsCubed Projects is a registered domestic and commercial builder with an exemplary track record.

A highly successful and unified team has been assembled from some of Australia’s leading builders including Glenville Projects, Henley Homes and JG King.

Cubed Projects brings its commitment to exceptional construction systems to Platform Corp with investment in the best people and continually improved processes.

Domestic License: DBM3687Commercial License: CBL24916


#1 Collaboration of great peopleA team consisting of clients, architects, builders and investment experts working cohesively is

far greater than the sum of its parts. The close relationships we form with clients and designers

enables Platform Corp to deliver truly great building projects and consistently high returns.

#2 Delivering great projectsPlatform Corp promises an exceptional level of workmanship and customer satisfaction. We

keep our word. Our past clients are only too happy to share their experiences of outstanding

project after outstanding project, delivered on time and on budget.

#3 Commmunication effectively with investorsThroughout the building process, we ensure that our investors can track the progress of their

investment at all times, via login access to our online Project Portal and emailed Monthly Update

Reports. Furthermore, our Directors and Project Managers are always available to happily assist

with any specific enquiries.

#4 Maximum financial returnsPlatform Corp start with adhering to stringent project criteria and due diligence, in order to

connect developing market needs with an excellent housing product and deliver high profits

for our investors. Our development projects and investment solutions that produce consistently

solid returns, with the average ROI on our last twelve medium density developments being 22%.

Our Principles

Platform Corp’s approach is founded on four principles:


Our processes enable build efficiency without compromising on attention to detail.


Medium density housing provides a practical and affordable solution for residential areas. Our focus is high-quality townhouse and apartment projects up to a maximum of 4 levels. These are homes people love to live, which means they consistently make solid returns for investors.

The value of projects will be between $3.5 million up to $15 million end value with between 10 and 70 dwellings to each project. Profit targets will vary according to each project.

Melbourne’s rapid growth and encouraging population forecasts indicate strong opportunities in our focus area. Platform Corp’s strength is focusing on a single core market that we can control and manage.

Our knowledge of the marketplace and construction, network of land developers and tradespeople combined with our attention to detail enables us to deliver cost competitive quality homes that are built to last.

Medium density residential in high growth suburbs

Core Competency


ROLE:

DeveloperDESCRIPTION:

23 TownhousesVALUE:

$9.3 millionROI:

32% on Total Costs

ROLE:


18 TownhousesVALUE:

$7 millionROI:

27% on Total Costs

Outlook CRAIGIEBURN

Mallard Circuit CRAIGIEBURN

Past ProjectsOur prime focus is Melbourne’s medium density residential sector. Projects are townhouse and apartment projects. The value of each project is between $3.5 million up to $30 million end value with between 10 and 70 dwellings to each project. Melbourne’s rapid growth and encouraging population forecasts indicate strong opportunities in our focus area.


ROLE:


8 TownhousesVALUE:

$3.4 millionROI:

28% on Total Costs

ROLE:


29 TownhousesVALUE:

$11.5 millionROI:

24% on Total Costs

Delany CRAIGIEBURN

Kirkstead Grove CRAIGIEBURN


Daymar Close CRAIGIEBURN

Warner Way CAROLINE SPRINGS

ROLE:


7 TownhousesVALUE:

$2.9 millionROI:

24% on Total Costs

ROLE:


9 TownhousesVALUE:

$3.8 millionROI:

27% on Total Costs


Return-on-Investment SummaryPlatform Corp’s strength is focusing on a single core market that we can control and manage. Our experience and track record in our core market focus is summarised below:

Project Details StructureEnd Sales

Value($ million)

Profit on Costs

%

Return on Equity

%

1–18 Outlook Craigieburn

18 Townhouses JV Partnership $7 m 27% 76%

38 Mallard Circuit Craigieburn

23 Townhouses JV Partnership $9.3 m 32% 115%

9 Delany Lane Craigieburn

29 Townhouses JV Partnership$11.5 million

24% 83%

1–8 Kirkstead Grove Craigieburn


58 Daymar Close Craigieburn


1–7 Warner Way Caroline Springs


55 Parer Road Airport West

18 Warehouses JV Partnership $7.8 m 32% 125%

Th Crossway Campbellfield


116 National Blvd Campbellfield


32 Law Court Sunshine West


ALL PROPERTIES AVERAGE

127 Dwellings JV Partnerships $52 m 28.4% 90%


Melbourne In Focus• At current rates of growth, Melbourne

will surpass Sydney as Australia’s most populous city by 2040

• Demand for dwellings is forecast to reach 1,046,000 by 2050.

• Strong migration of highly skilled workforce into Australia is expected to trigger demand for housing that will outpace supply

• Now almost a quarter of Victoria’s population were born overseas, and the city is home to residents from 180 countries who speak over 233 languages and dialects and follow 116 religious faiths

• Demand is outstripping supply for rental properties and the shortage of housing triggers price growth for homes

• The current rental vacancy rate in Melbourne is an extremely low 2.8 per cent (March 2014)

• There is a steady rental income increase across the city (due to low vacancy rates)

Australia is desired by Asian property investors• Australia has one of the strongest banking

sectors in the world with negligible exposure to sub-prime and related markets

• Australia welcomes foreign investors – potential stamp duty savings, competitive depreciation rates and tax exemptions are attractive to investors

• Finance eligibility is based solely on serviceability rather than age limit, even for non-resident investors

Melbourne has a population of 4.25 million and boasts the fastest population growth of any city in Australia.

Drivers of Demand


SOUTH:60% INCREASE

EAST:34% INCREASE

NORTH:84% INCREASE

WEST: 106%INCREASE

CENTRE:97% INCREASE

.84m1.39m

20502012

.46m.91m

20502012

1.16m

1.86m

20502012

.69m1.34m

20502012

.84m1.54m

20502012

Projected Growth of Melbourne’s Subregions from 2012–2050

Source: The State of Victoria. Department of Transport, Planning & Local infrastructure 2013.

Victoria’s overall population increased by 110,500 in the year ending 30 September 2013, which is a level of growth not seen since the peaks of 2009.


East• Keysborough

• Officer

• Pakenham

West• Point Cook

• Truginina

• Williams Landing

• Brookfield

• Melton

We focus on three key growth regions of Melbourne, handpicking estates in the north, west and south east of the metropolitan area.

A strict criteria is set when selecting sites within estate developments. We investigate liveability factors such as the ratio of parks, water features and green belts to built-up areas. The proximity to key amenities such as schools, hospitals, transport and shopping is crucial.

Further analysis of long-term government projects and regional initiatives are also considered to ensure we continue to offer the best options to our clients.

Following this due diligence, Platform Corp secures the land through Australia’s top land developers. As we enjoy excellent relationships with developers, we can we offer our clients well-positioned lots within the best estates.

Site SelectionNorth• Mernda

• Craigieburn

• Donnybrook

• Epping

East• Keysborough

• Officer

• Pakenham


Efficient“ From the project director to the carpenters and trades, the Cubed Projects team were

always extremely well-presented at all times, reliable, and worked efficiently onsite. I really can’t fault their attention to detail and I’m delighted with the result!”

Matthew Hopper – Compulsive Studios, Richmond

Professional“ We thank you for a job well done and your professionalism in making this happen and

your continued support in finalising our property to tenant stage for us.”

Paul and Vicki Ebert – Townhouse Owners, Craigieburn

Well-planned“ I have absolutely no reservations in recommending Cubed Project Consulting and its

services to anyone seeking a well planned and executed and honestly priced building project.”

Rodger Partridge – Townhouse Owner, Craigieburn

Highly recommend“ The client was extremely pleased with the outcome as were we. The result is a beautiful

office space which has been shortlisted for the 2014 Australian Interior Design Awards & the Victorian Chapter Awards of the Australian Institute of Architects. I have known David Loakes for over 10 years, and have now worked with Cubed Projects on several projects - I would have no hesitation in recommending them.”

Matt Gibson – Matt Gibson Architecture + Design

Exceptional “ We have purchased over 20 properties from you personally, we have also had a number

of our friends purchase property from you, who are also very happy customers!”

Kushagra Mehra

Testimonials


Occupational Health & SafetyWe take no shortcuts on safety and actively enforce all Health and Safety and Work Cover regulatory requirements. Safety is a core value underpinning Platform Corp’s management culture.

We adhere to the highest standards of industrial safety by:

• Making safety an essential and integral part of management accountability.

• Ensuring every employee and sub-contractor accepts safety as an individual responsibility and prerequisite to the planning of all activities. This includes site inductions for all, ‘toolbox’ meetings with subcontractors and the use of Safe Work Method Statements for high risk works.

• Conducting appropriate education and training in safety as an integral part of the Groups technical training program.

• Implementing our OH&S policy at all our construction sites and reviewing it regularly with qualified personal.

• Establishing a lost time injury target of zero, which signals that there will be no tolerance of unsafe acts on our projects.

Quality AssuranceOur Quality Assurance Program leads the field. We oversee the control of all contractors and have a close relationship with our clients.

Our Quality Assurance initiative covers all of our work from design to handover.

Platform Corp’s experienced project management team identifies and eliminates potential issues faced by the development at all stages of the process.

All construction work is checked and recorded at key stages by senior management to consistently ensure a high quality product is being delivered.

ComplianceDirector David Loakes is a registered builder in both domestic and commercial construction and all Platform Corp homes accord with the following compliance bodies:

Australian Building Codes Board

HIA Member No: 99669

Domestic License: DBM3687 Commercial License: CBL24916

Our processes enable build efficiency without compromising on attention to detail.

ComplianceCompliance


Our Network

Land Developers & Agents

Sales Network

Accounting Legal Purchasing Network

Recruitment

Building

Building Surveyors Insurance Broking

Supply Chain

Our Network

Platform Corp Capability Statement20U1/672 Lorimer Street Port Melbourne VIC 3207

T 03 8672 5972 F 03 8672 5973

[email protected]

Disclaimer: The investment decision of all interested parties should be based on advice from a qualified Financial Planner

or similar professional and on their own research before making any investment decision. This document contains compiled

information from various sources to assist you in conducting your due diligence. Please ensure you corroborate all information

contained within this document. All sources for information contained within this Property Summary will be disclosed at your

request. Platform Corp will not accept responsibility for inaccurate information provided from external sources or third parties.

©2015 Platform Corp Pty Ltd

Capability Complete Statement Project Solutions 2015€¦ · 60% INCREASE EAST: 34% INCREASE NORTH: 84% INCREASE WEST: 106% INCREASE CENTRE: 97% INCREASE.84m 1.39m 2012 2050.46m.91m

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