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Capabilities Statement

Mar 08, 2016

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Learn more about Ad Vybe's Senior Celebrity Powerhouse Publicist Ms. Lawrence
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Page 1: Capabilities Statement

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Page 2: Capabilities Statement

Ms. Tamara Lawrence is an author, publicist and entrepreneur. Tamara’s vision goal planning; strategic teams, heads up a disci-plined PR agency structured with collabo-

ration and integration with precision PR techniques to develop and execute detailed Public Relation campaigns. As an author, she has self-published two books, one business self-help book and her life story. She debut her E-book, ‘Think Like a Boss, Act Like a P.A., a self-help business guide was released in June 2011 to rave reviews and featured the Duchess of Charlotte.

In addition, reviews by publishing companies rated her life story “Shadow” as a New York Bestseller. The book explores real life events, it’s provocative and bone chilling, and scheduled for released in January 2015.

As a publicist, Tamara provides start to completion creative and Public Relation services from business and brand management planning to comprehensive and integrated creative solutions. Her services include media promotion and contact, development of digital press kits, promotional videos, and email marketing services to attract and close contracts in key markets. Ms Lawrence integrated perspective attracts top industry professionals, such as speaking engagements, event marketing, tour management, highly effective sponsorship packets and product placement in high profile marketing campaigns. Ms. Lawrence focuses on the big idea with a point of relevance to trends facing her clients target audience, Ms. Lawrence is a veteran in the film and charity industries with clients ranging from Tiger Woods Celebrities Golf Tournament, Harley Davidson, and Plitzs of New York Fashion Week and Dwight Eubanks (celeb stylist and fashion expert) of Atlanta Housewives.

Tamara is a trendsetter and charismatic entrepreneur with an organic approach to television producing at Ad Vybe television network. She promotes compelling programming for the whole family airing on Dish Net-work & Comcast featuring television program(s) like: Mommy Uncensored, Evil Eye, Shannon Briggs ‘Fighting to Breathe,’ and South Korea children shows like, ‘Mr. Cookie,’ reaching over 20 Million subscribers. Consistently pursuing success with over 18 years in business, Ms. Lawrence business ventures include:

Tamara Lawrence

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Page 3: Capabilities Statement

www.advybepr.com, www.advybemedia.com, www.onthegopr.com, www.advybemag.com, www.advybe.tv, two posh lifestyle magazines, several online platforms, commercial real-estate, and the co-founder of IMPACT (positive change) trendsetting clothing line. On the Social Media Scene, Ms. Lawrence content marketing is a key influencer and most notable statistics include: Twitter @ADVYBETV over 40,000 followers @ADVY-BEPR over 23,000 followers Facebook to date 2,400 fans, and on LinkedIn with over 20,000 connections. Her Klout’s average score of 61 combined with more than 1 million hits per month and over 4500 page views per day makes Tamara a high profile social influencer in social media.

As a minority businesswoman, producer, Author, and cutting edge Publicist. Tamara is a progressive and effective solutions provider. She is often retained to develop community programs from conception to engagement. As the program director for the Police Athletic League, it won her top honors for the arts at an early age. Her first writing initiative was published and launched as an e-book to promote the skills of dislocated workers and college graduates.

Prior to co-founding the clothing line IMPACT (positive change), she and Reggie Bryant partnered to published a national tour to stop bullying, Bryant, and Ms. Lawrence served on a strategic development team along with Lois Riddle, Ericka DeAbreu, Cedric Nettles, Sidney Bryant, along with the high profile two time heavy weight world-champ ‘Shannon Briggs.’

As seasoned professional and monthly columnist for Sophisticated Charlotte Magazine from 2011 to 2012, her progressive commentaries have also been published in daily newspapers, as well as the Detroit Free Press, Dallas Morning News and the Amarillo Globe-Times. She has also been published in Editor & Publisher, Investor’s Business Daily and Emerge magazine (which published in the 2011s).

In addition, Tamara is the co-founder and national coordinator of the National Film Festival Press an online resource.

Tamara continues to represent up and coming professionals and is a native of Chicago, IL. She now resides between Chicago, IL and Charlotte, NC she is a graduate of Mar-quette University with a degree in Mass Communication and currently attends Kent State University where she is earning her Masters in Public Relations and Journalism.

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Page 4: Capabilities Statement

National Televsion Placements:ABC: Good Morning America

A&E: A&E Biography

CBS: Evening News

NBC:Meet the PressNightly NewsToday Show

CBN: 700 Club

NBC:Dennis MillerKudlow and

Cramer

CNN:CNN Live

Larry King LiveLou Dobbs Tonight

NewsNight with Aaron Brown

Wolf Blitzer ReportsGlenn Beck

CSPAN 2:Book TV

ESPN:Cold PizzaSportsCenter

FOX:After Hours with Cal ThomasAt Large with Geraldo RiveraBig Story Weekend with Rita CosbyDayside with Linda VesterFox and FriendsFox and Friends FirstFox News LiveHannity and ColmesHeartland with John KasichOn the Record with Greta Van SusterenO’Reilly FactorYour World with Neil CavutoHannity’s America

MSNBC:Hardball with Chris MatthewsScarborough CountryMorning Cup of Joe

PBS:Charlie Rose ShowNewsHour with Jim Lehrer

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Page 5: Capabilities Statement

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Associated PressBlackhawk.comHotair.com (by Michelle Malkin)Instapundit.com and Drudgereport.comLA TimesLimbaugh LetterMen’s JournalNational ReviewNational Review OnlineNewsweekNew York TimesPeople MagazineReader’s DigestUSA TodayU.S. News and World ReportWall Street Journal

NPR’s Morning EditionRush Limbaugh ShowSean Hannity ShowLaura Ingraham ShowNeal Boortz ShowHugh Hewitt ShowDr. Laura SchlessingerGordon Liddy ShowDaybreak USAMancow’s Morning MadhouseMichael Reagan ShowMichael Medved Show

Secured thousands of local nationalradio interview:s:

National Print Articles:

Page 6: Capabilities Statement

As a celebrity publicist Tamara oversees her client’s public image and manages media relations her celeb client list includes: famous actors, singers, authors and sports

stars. She typically coordinates any publicity events and assures the client knows where to go and what to do. Other responsibilities may include writing press releases, releasing statements, escorting clients on red carpets and attending press junkets. Tamara answers, questions and act as a liaison between the celebrity, journalists and the general public.

As a celebrity publicist she may also generate media publicity by pitching story ideas to magazines, radio shows and newspapers about her clients. If the client does something that can be perceived negatively, it is up to Ms. Lawrence to conduct damage control.

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Page 7: Capabilities Statement

As a celebrity publicist Tamara is aware, her job keeps her on call 24 hours a day, seven days a week. She is oftentimes works long and late hours, as well as she is willing to travel with their client as needed.

Advertising

Messaging & Strategy Branding Creative Services Concept Designs Media Placement Schedules Copywriting

Experiential Marketing

Event/Social Media Integration Product Sampling Set DesignStreet Teams Guerilla Marketing Event Design/Management Edutainment Tours Specialized Staffing

Duties of a Celebrity Publicist

Interactive Web/Design

(Visit) www.modernwebteam.com Web Site Design & Development Internet Application Development Content Management Systems Java Script & Multimedia CRM internal NetworkSearch Engine Optimization (SEO) Social Network Widgets and Apps

Public Relations

Social Media Setup & Monitoring Strategic Counseling & Positioning Crisis Communication Community RelationsGrassroots Advocacy Media Kit Development Media Training Press Release (development & distribution) Media Contact Management Story Development & Pitching

Creative Pr CaPabilities

AD VYBE PR is a strategic PR boutique. Our sharp senior Publicist Ms. Lawrence knows PR. And business. Everything she recommends, everything she does is designed to drive your bottom line.

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Page 8: Capabilities Statement

Ad Vybe Cable Network has plans to promote smart television programming by providing movies, sitcoms, talk shows, and a host of other programs promoting family values. Airing on Dish Network 2013 viewers will find content provided by emerging and inspired film director and production companies. The network has attracted producers from the US and South Korea, Ad Vybe’s content is very diverse and met for everyone to enjoy.

AWARDWINNING

Ms. Lawrence produced an award winning nationaL teLevision brandEducation

What’s really happening during your experience with Ms. Lawrence?

Exposure Results

Developed Publicist Guide for easy access to pertinent brands www.onthegopr.com

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Page 9: Capabilities Statement

demographics 72% Men38% Women21 to 56 of age Genre: Film, Acting, Couture Fashion, Fine Arts, and Entertainment Venue: Film Festivals $75,000 and up income level College Graduate Education LevelMagazine Available: Online and Print (survivor guide) for film festivals

demographics Men: 23% Women: 77%Age(s): 5 to 18 youthAge(s): 19 to 70 adults Covers: Humanitarian Projects and Community Organizations WorldwideProvides: Detailed Resources, Stories, Praises, Salutes and AppreciationVenue: Charities, Churches, Non-Profits, Community Centers and HospitalsIncome Level: $0 and aboveEducational: some high school (average) Magazine Available: Online and Print (guide) at charity event(s)

Developed Oh! Fame (online magazine) with co-founder Ms. Robin Murray, providing online access to Film, Arts, Talent and Entertainment.

Developed IMPACT (positive change) Magazine with co-founders Ms. Tamara Lawrence and Mr. Reggie Bryant; the magazine highlights everyday citizens whom dedicate their lives to helping others. IMPACT is covers the following: non-profits, 501c3s, charities, unincorporated associations, philanthropists, donors, grant development and so forth.

Page 10: Capabilities Statement

Make no mistake about it, no one behind the scenes is telling ‘Real Housewives of Atlanta‘ star Dwight Eu-banks what to do. The Atlanta native went from having a simple cameo as Nene Leakes’ scene-stealing “gay boyfriend” to becoming a main cast member on the second season of the hit Bravo reality television series.

“I am not an actor. I was asked to come on and be a part of the show and to be real…I am not the sixth house-wife,” Eubanks told BV Newswire yesterday. ”If I wanted to be with a woman, I will be with a woman, and if I want to be with a guy, then I will be with a guy,” he declared. “I like all fruits, but I do have a problem with [people] dwelling on ‘Dwight the gay housewife.’ Let’s get to know Dwight.”

dwight eubanksreality television star & international sytlist/Makeup artist

Ravishing Entertainment/VIP HostTelevision Reality Super StarInternational Celebrity Hair StylistProfessional Make-Up Artist

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Page 11: Capabilities Statement

shannon briggs2X heavy weight champ of the world

Born on December 4, 1971 in the same Brownsville area that produced heavyweight champions Mike Tyson and Riddick Bowe, Shannon Briggs followed along their path when he realized a lifelong dream on November 4, 2006. Briggs, trailing behind on the judges’ scorecards, earned a devastating eleventh-round TKO of Sergui Liakhovich at 2:59 seconds of the twelfth round to win the World Boxing Organization heavyweight champi-onship.

AuthorActorBusinessmanMotivational Speaker

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Page 12: Capabilities Statement

Jamie FoxxBrian Lee TurnerAntony HamiltonEd Hartwell B Cole DJ SkillzRapper YoyoRapper Cee Knowledge RealTv.Hollywood.com Reggie Bryant Ericka DeAbreu Cedric Nettles Lois Riddle Cooke GroupGates & Goldberg Associates Joy McElveen MelakaModern Web TeamDuchess Luxury Concierge Dan BurnsAttorney Chuck Douglas Suzette LloydUnder Construction Production Crew

Production Company for Mr. Cookie (South Korea) Elena Trump ‘Click on This’ Sidney Bryant College Life Rocks Tour AD VYBE Television Network (www.advybe.tv) AD VYBE Newsroom (www.advybemag.com)AD VYBE Viral Video Runs (www.advybemedia.com) Kappa’s Carnival Cruise Plitzs International Charlotte Fashion WeekPlitzs International New York Fashion WeekCutz Hair Care Magazine The Tri-State International Hair & TradeshowDesigns and Punchlines Celebrity Fashion ShowNashville Live Jazz Weekend IMPACT Magazine IMPACT Bully Me Not Tour

2011 Business Online Directories

2011-12 - Ms. Lawrence worked with:

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