Capabilities Briefing March 6, 2014. About Us Fully integrated marketing communications Team of 50+ #14 on O’Dwyer’s list of largest healthcare PR firms.

Capabilities BriefingMarch 6, 2014

About Us• Fully integrated marketing communications• Team of 50+• #14 on O’Dwyer’s list of largest healthcare PR firms• Top 15 GSA AIMS Contractor• Annapolis and D.C. Offices

Government

Healthcare

The Crosby Team for AHRQLeader in health research, program implementation, evaluation.

The Center for Community Health & Evaluation and the MacColl Center for Health Care Innovation bring research and evidenced-based innovations to care delivery.

Nation’s most trusted provider of health information and largest provider of health education/CMEs.

An innovation consultancy, helping healthcare organizations find new ways to collaborate, learn and enter new markets.

Leading manager of in-person and virtual conferences, meetings and workshops.

The Crosby Team for AHRQ

National Area Health Education Centers Organization provides reach in rural and urban communities.

Leading behavioral science researchers: organizational change, knowledge management, diffusion of innovations.

Policies and practices to end disparities in healthcare.

Our Integrated Approach/Capabilities

• CDS Stakeholder Input• Market Analysis and Environmental Scan• Focus Group Research• Strategic Roadmap for PCOR Dissemination

Disseminating PCOR Through Clinical Decision Support

Knowledge SuppliersProfessional Societies

EHR/CDS VendorsCMIOs/CNIOs

Clinicians/End-UsersPatients

• Clinical outreach and knowledge transfer initiatives• Create tools and patient aids to increase utilization• Promote research studies: posters, jackets, microsites• Conference support – materials, presentations, outreach

Helping Clinicians Improve Care For Chronic Pain Patients

Clinical Study Microsite and Slip Case

Implementation Guides

• Daily text-based interventions make the desired behavior easy• Seamless links to branded online platforms (mobile, web)• Increase awareness through integrated communications

Digital Tools Help People Make Healthy Choices

National Outreach To Increase Organ Donation

• Communications research, creative testing• Multi-cultural outreach, PSAs, media relations• OPO network collaboration

Donation Process Video

Facebook Page (100k+ Likes)

Mobile Website

• Encourage healthcare organizations, IT service providers to get CORE certified

• Open doors for C-level dialogue• High-impact ad, media coverage

Supporting a National Healthcare IT Initiative

Two Decades of Grassroots Tobacco Prevention Programs

Gaming App Educates Teens

Toolkits for Educators and Public Health Officials