Capabilities

• 1. I help companies and brands figure out their stories, and then tell those stories in their marketing activities. Sometimes I do that by bridging the experience gap within a clients marketing organization; sometimes by helping develop their team, processes and infrastructure; and sometimes through dependable, high-quality program or project leadership.

2. DNA OF MY WORK Quick Thinking Rapidly connect the dots between existing context and investigate marketing gaps High-Quality Output Superior program or project execution that reinforces core organizational/brand values Customer Relevance Marketing activities that disrupt and engage to deliver meaningful customer value 3. Integrated marketing as foundation, not buzz word Best solution for the problem, no matter what Experienced with strategy and details of execution Effective pull-through from beginning to end In-depth analysis with actionable outcomes Substantive, realistic problem-solving Skilled in developing and coaching marketing teams Engaging the talent to improve ROI Straightforward, direct and open work culture Clarity and transparency Commitment to consistently high-quality deliverables Trusted outcomes DIFFERENTIATORS WHAT YOU GET 4. EXAMPLES Bridging the experience gap The CEO of a private aviation firm contracted me, along with a senior designer, to work with existing internal resources and Develop as well as execute the companys communications. I was engaged by the marketing lead at a top publisher to help her team solve a messaging issue that had become a bottleneck. A leading Boston digital agency brought me in to help the account service team realize increased organic growth. The Chicago-based PBS affiliate wanted me to help improve its teams sponsorship approach to potential prospects. One of the pioneers in Systems Thinking hired me and a creative team to reposition and activate its leadership methodology. A higher education consulting firm engaged me to reframe and improve a key research output for its clients. Teams, processes and infrastructure Dependable, high-quality project leadership 5. Tilly Pick [email protected] www.tillypick.com