Capabilities

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Welcome to Crimson

Crimson is a boutique marketing communications company with experienced, energetic, creative and dedicated practitioners. We’re committed to designing and executing programs that help our clients meet their sales and marketing goals.

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What We’re All About

We take great pride in that we’ve assembled a team of experts with broad industry experience ranging from consumer, nonprofit, healthcare, business-to-business, financial and State. We draw on past experiences and bring our clients new thinking with a unique perspective.

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What Sets Us Apart

Innovative, energetic, fresh thinking

Experience of a larger company

Personal attention of a smaller company

Team works tirelessly to get the job done

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What We Do

Crimson works with our clients to strategically design marketing communications programs that deliver results tapping into five main business components, including:

Public Relations

Graphic Design

Corporate Communications

Events & Promotions

Marketing

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Public Relations

For example:

News Media Relations (digital, broadcast and print)

Product launches

Retail store launches

Bylined articles

Customized news stories

Video News Releases

Radio News Releases

Public Service Announcements

Speaking engagements

Media spokesperson training

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Graphic Design

For example:

Corporate identity (e.g., logos, design guidelines, etc.)

Collateral (e.g., brochures, posters, etc.)

Web

Copywriting

Production management

Project management

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Corporate Communications

For example:

Newsletters

Speech writing

Sales training materials

Crisis management

Presentation development

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Events and Promotions

For example:

Alternative (e.g., mobile marketing, product sampling)

Grand openings

Product/program/service launches

Celebrity appearances/endorsements

Tradeshows/conferences

Contests

Meeting planning/coordination

Community relations events (e.g., fundraisers, benefit dinners, etc.)

On-site management

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Marketing

For example:

Branding

Direct mail & E-mail marketing

Web site marketing

Newsletters

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Our Goal

Our ultimate goal is to satisfy our clients by:

Moving the needle

Generating the right kind of awareness

Producing top-quality work on time, on target and on budget

Learning the business inside and out

Understanding the competitive environment

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Our Network

Crimson has a vast network of resources to get the job done. Our partnerships are with award-winning art directors, photographers and designers, as well as with research firms, printers, Web developers, direct mail houses and the list goes on.

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Results

Every program is different, but here are some of the ways wemeasure results and hold ourselves accountable to our clients:

Publicity measurement (e.g., advertising equivalency, impressions, number of placements and quality)

Sales (e.g., incoming leads, movement, etc.)

Responses (e.g., to surveys, call-to-action direct marketing, etc.)

Web site activity

Contest entries

Number of event attendees

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Pricing

Projects are quoted based on:

Time

Quality/quantity

Out-of-pocket costs (e.g., vendor costs for production, supplies, etc.)

Travel

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Experience

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Testimonials

“Today, myself and three others were interviewed at a Public Relations luncheon, and we praised Crimson in front of the entire room as being professional and wonderful to work with.  I said that ‘you're the type of PR agency we like to work with.’”

Allison Demers, News Director, Lite 100.5 WRCH-FM

“I wanted to thank you and your team for the tremendous support yesterday during the i-phone launch. Please pass on my thanks and gratitude.”

Anthony Napolitano, Area Retail Sales Manager, AT&T

“You are the organizational goddesses!!! Nice work.”Cindy Paniotto, Events, CT Business & Industry Association

“You two get more coverage than Angelina and Brad!” (comment made to Westfarms spokespeople)

Glenda Cole, Communications Director, Taubman Centers

“We couldn't have done it without you. And I know how much effort you put into it. it's a blessing and a pleasure to work with professionals like you. Thank you!”

Greg Morago, Fashion Editor, The Hartford Courant

“The athletes absolutely loooove seeing their picture in the papers, and I love seeing them so excited. Thank you for providing us with the coverage. It was a great event and we have gotten back so much positive feedback from the athletes.”

Laura Kilroy, Development Coordinator, Connecticut Special Olympics

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Testimonials

“You are all so great to work with and we were so pleased with the turnout. I hope that we have an opportunity to continue working together on such wonderful events.”

Mary Pat Caputpo, Director of PR, Bristol Hospital

“We had tons of press (thanks Crimson!) and it was probably the most organized CT Idol I've been to yet because of the great communication everyone had.”

Robyn Fritz, WTIC-TV, FOX 61

“It was great to meet you and your team. What a great event you put together. There were so many happy families and kids galore.”

Luke Fontneau, Publicity, Warnor Bros. Pictures

“Frankly as much as I would love to take the credit, it's all Crimson. It's a function of time that needs to be spent against it and frankly the expertise. With a local PR firm they are constantly talking to the local media and can keep up with all the changes that are always taking place (people coming and going, changing roles, etc.). They spend their time on a daily basis building the relationships for their clients with the local media. I personally feel that the money spent with a local PR firm (assuming they are as hands on and deliver the same type of results as Crimson) is the absolute best spend when we are looking for nontraditional ways to create buzz and excitement.”

Wendy Haggerty, Immediate Past Marketing Director, Westfarms

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shannon eterginio, principal

Principal and founder of Crimson Marketing Communications, Shannon Eterginio has over a decade of experience developing award-winning marketing communications programs. Recognized for her strategic counsel and creative tactics, Shannon leads with a unique perspective and global thinking.

Shannon has worked on both the client side and agency side, within the United States and internationally. She’s worked with some of the world’s most recognizable brands, including L’Oréal Paris, LEGO®, California Pizza Kitchen, British American Tobacco’s Lucky Strike, Domain Home Fashions and Aga Ranges.

Shannon is a member of both national and local chapters of the Public Relations Society of America and currently serves on the Board of Directors of the Connecticut Valley Chapter. She is also a Board member of the Connecticut Aids Resource Coalition (CARC), has served as Vice President and on the Board of Directors of the Make-a-Wish Foundation of Western and Central Massachusetts, and she is a member of the Connecticut Women’s Council (CWC), including serving on the organization’s marketing committee. She actively supports the Connecticut March of Dimes, Alex’s Lemonade Stand, as well as the Connecticut Women’s Hall of Fame. In 2006, she founded the volunteer organization Project SHE, which supports disadvantaged high school girls in Hartford. And she was named a member of the Hartford Business Journal’s “40 under Forty” Class of 2005.

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please contact us…

12 Brick Walk LaneFarmington, CT 06032

Tel: 860.677.5031E-mail: [email protected] Site: www.crimsoncomm.com

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