Canon innovations throughout Rugby World Cup history Canon launches the ground breaking and award winning Cinema EOS C300. A compact Super 35mm digital cinema camera which revolutionised the movie making industry Canon is official sponsor of Rugby World Cup 2015. Follow us at @CanonProNetwork for more information on how Canon technology is supporting the event RUGBY WORLD CUP 2011 RUGBY WORLD CUP 2015 RUGBY WORLD CUP 2007 1989 Canon introduces the flagship autofocus Single Lens Reflex (SLR) camera – the EOS-1 series – the company’s professional range of interchangeable-lens cameras. Since this launch, Canon has continued to develop this range to support professionals in capturing iconic images from sporting events such as Rugby World Cup 2008 Canon introduces the EOS 5D Mark II – the world’s first DSLR camera with Full HD video. This addition of Full HD movie recording expanded the boundaries of photography, allowing fans to capture great stills or videos of fast moving subjects such as wingers on Rugby World Cup teams! 2010 Canon introduces the world’s first single-shot multi-band camera, enabling colour distinction beyond the capability of the human eye at high resolution 2013 Canon releases the EOS-1DC, the world’s first 4K DSLR cinema camera for stunning stills and movie shooting Canon launches the EOS 5, the first-ever camera with eye-controlled auto focus (ECF) Canon launches the first commercially available SLR lens with internal image stabilisation system (ISS), helping photographers compensate for camera shake and enabling users to take fewer blurred pictures – perfect for capturing sporting events Canon's first digital SLR camera, the EOS DCS 3, is introduced helping to dramatically reduce the time required by photo desks to publish images of Rugby World Cup 1995 RUGBY WORLD CUP 1991 RUGBY WORLD CUP 1995 RUGBY WORLD CUP 1999 2001 Canon’s first "camera direct" products are launched, allowing digital pictures to be printed using an inkjet printer directly from a camera Canon released the EF400mm F4 DO IS USM, the first ever lens to use multi-layer diffractive optical (DO) elements, allowing a reduction in length and weight of telephoto lenses used by professional sports photographers Canon introduces the EOS 650 autofocus SLR camera, Canon’s first camera in the EOS series. This model features the world’s first Ultrasonic Motor (USM) auto focus, representing a new generation of AF SLR cameras Host nation: Australia and New Zealand Winning nation: New Zealand Host nation: South Africa Winning nation: South Africa Host nation: England, France, Ireland, Scotland & Wales Winning nation: Australia Host nation: Australia Winning nation: England Host nation: France Winning nation: South Africa Host nation: Wales Winning nation: Australia RUGBY WORLD CUP 1987 Canon introduces the 5DS and 5DS R, the highest resolution 35mm full frame DSLR ever produced with a stunning 50 megapixel TM © Rugby World Cup Limited 2008 - 2015. All rights reserved. Host nation: New Zealand Winning nation: New Zealand Host nation: England 2005 Canon introduces the world’s first high-definition camcorder, the XL H1 allowing photographers to capture key moments at future Rugby World Cup tournaments in stunning HD! Canon launches the DIGISUPER 100xs broadcasting lens, the world’s highest zoom lens range. All of Canon’s DIGISUPER field lenses have featured this technology since its launch, meaning it’s easier for broadcasters to stay close to Rugby World Cup action on the pitch RUGBY WORLD CUP 2003