Presentation on Canon Sujan Naha ID: 20142021 Delighting you always
Presentation on Canon Sujan Naha
ID: 20142021
Delighting you always
The History of Canon
• Canon is a Japanese multinational corporation, founded in 1937.
• Its headquarters are located in Ota, Tokyo, Japan.• Now Canon is one of the leading technology
innovators in the digital imagining space.• Canon maintains more than 200 consolidated
subsidiaries around the world.
Canon Logo and Slogan
• It all started with just one product called 'Kwanon'.
• The name 'Kwanon' refers to Canon, the Buddhist Goddess of Mercy.
• Delighting you always
Products of Canon
CamerasDigital CinemaPrintersPhoto and Video storageScannersProjectorsVisual communication cameras
Brand equity of Canon
• Canon global group invest 7.5% of consolidate revenue in research.
• Research and development engineers have field more than 600 patents.
Brand equity of Canon
Brand Awareness of Canon
• Canon at present remain top of the mind.
• Canon achieve breadth through different categories of products.
• Canon achieve depth through quality product ,TVC ad, print media and so on.
Branding Strategy of Canon
Three branding strategies exist in the market of branding….
Monolithic approach Endorsement approachSimple approachCanon follows Monolithic approach as all
its products are launched in the brand name “Canon”.
Brand Building of Canon
• Brand building through mass media: Canon use TVC, internet, newspaper. It uses separate slogans for each of its sub
brands. Canon: Delighting you always Ixus: where style meets substance Power shot: A great shot every time
Brand building through workshop
Canon organized workshop in different metros. Like as fashion photography program. Its enhance Canon image.
Canon association with IPL
Canon took the sponsorship in IPL for the power shot range of camera, where every 4 and 6 hit was called a power shot.
Brand Ambassador of canon
Sports personality Sachin Tendulkar is the brand ambassador Canon India.