Cannes 2016 review

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Cannes 2016Summary

Anyway - enough of the weekend...

Key themes

Authenticity

Purpose

Experiences

Individualization

Stories

Marc Pritchard the CMO of P&G

We’ve got to cut the crap and elevate the craft.

AirBnB

(Re)Launched 4 times.

That’s easy to do when no-one knows you….

Was selling 10% pre-launch for $100k.

Company now worth $25billion….

Rent Van Gogh’s room - recreated for the promotion

with Chicago Art Institute.

First month sold out in 2 minutes.

@atomfactory

Culture is what will permeate a consumer's soul.

Started with Puff Daddy.

Managed Gaga as she broke - connected Silicon

Valley with LA Music scene at the time of tension.

Now invested in Uber, Spotify, Dropbox….

Fintech - waiting to be disrupted.

Millennials using PayPal in lieu of banks… use Uber

instead of buy cars, rent houses, only college debt

Own the platform. Own the data.

Razorfish & Contagious

The most awarded creative names...

Males - Marcelo. (with 2 “l’s” they rank #93)

Females - Veronica.

R/GA

1978 visual effects machine….

Authenticity

Individualization

Spotify

Own the platform. Own the data.

According to Spotify CEO Daniel Ek - Metallica use

the listening habits of their fans in cities they are

touring to develop the set list for gigs...

Changed the music conversation from “how do I get

recorded?” to “how do my songs get found?”

Unilever

CMO. Chief Macro Officer. Chief Micro Officer.

Magic and logic.

Worldly perspective

Purpose

Droga5 & Under Armour

The most intimidating thing that a client can

do is to trust their agency. I like that

pressure.

It takes the same amount of energy to be

great as it does to justify being average.

David Droga (Droga5)

The winners

Titanium Grand Prix - Campaign of the Year

Direct Campaign of the year

Integrated

Outdoor

Product Design

PR

Mobile

Film

Film Craft

Mobile

Glass - The Lion for Change

Random high points