Candid thinking, creative solutions, clear choice .

candid thinking, creative solutions, clear choice

www.clearlypr.co.uk

www.clearlypr.co.uk

agenda

1. Who are we to talk?!

2. How is your organisation currently perceived?

3. Why now is the right time

4. How having a strong brand will generate ROI

www.clearlypr.co.uk

WHO WE ARE

Paul MacKenzie-CumminsCo-founder and Director

We work with:

Recruitment firms £1/4m-£1bn

Suppliers

Job Boards

We deliver:

Public Relations

Corporate Communications

Content Marketing

Branding

Editorial

Event Management

Digital Communications2006, 2007, 2008

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who we have worked with in your sector

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HOW IS YOUR ORGANISATION CURRENTLY PERCEIVED...

...by your clients and candidates?

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Have you asked them? If not, how do you know?

how do your clients and candidates perceive you?

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how do you want them to view you?

Successful

Safe/Assured

Innovative Quality – Adds Value

Stable/Growing

RelevantKnowledge

Ethical

Leader/Reputation

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...but does your existing branding reflect and suggest this?

how do you want them to view you?

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How you see your organisation from the inside out, may not be the way others see you from the outside in

how do your clients and candidates perceive you?

For the apparel oft proclaims the man

Polonius, Hamlet Act I Scene III

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bridge the gap between perception and reality

Perception Reality

branding

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WHY NOW?

Q4 2013

Are your current marketing efforts attracting buyers or birds?

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the green shoots are in full bloom

Q4 2013

Unemployment fell to 2.34m (7.2%)

15th consecutive month

193,000 more people in work (+0.6% Y-o-Y)

The Economy

Source: ONS

“The Office for Budget Responsibility has now forecast growth in 2014 of 2.7% - the economy will be £16bn larger than was forecast in November” - George Osborne

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the green shoots are in full bloom

£26.5bn

617,314jobs filled by recruiters

2012/13

£1.6 billioncommissions

The Recruitment Industry

93,610 new entrants

Source: REC

2013/14 and beyond??

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the green shoots are in full bloom

2013/14+7.3%

Continued growth for 3 years

2014/15+8.3%

The Recruitment Industry

2015/16+9.6%

Source: REC

Q1 2014Pre-recession

levels surpassed

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the green shoots are in full bloom

66% will increasestaffing levels

21% will be

investing in back office

function

72% of recruiters report growth

Source: Deloitte

Recruiters are growing...and investing

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Recruiters are growing...and investing

or

will you seek to stand out from the crowd?

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why should your future talent buy into you?

25% Number of recruitment firms who say attracting talent for their own businesses remains a challenge (REC)

Employers must work hard to improve their employer brand to ensure they remain competitive and well-placed to attract the best talent.

Your branding needs to emotionally resonate with employees...

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why should your future talent buy into you?

Goldman Sachs

“Creating the most outstanding HR service in its sector” - “help make the difference”

Ernst & Young

“Go from strength to strength with Ernst & Young” - “further, faster”

Barclays

“Opportunities on a different scale”

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why should your future talent buy into you?

Cancer Research UK

“Be part of an organisation that's leading the fight against cancer”

Innocent

“We're here to make it easy for people to do themselves some good (whilst making it taste nice too)”

BBC

“To enrich people’s lives with programmes and services that inform, educate and entertain”

Google

“Do cool things that matter”

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HOW HAVING A STRONG BRAND = ROI

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what return can you expect?

1. Command a position over your competition

2. Drive sales growth by attracting new customers

3. Increase customer and client loyalty

4. Create opportunities for further expansion into new markets

5. Insurance during a downturn

6. Become regarded as an employer of choice – attract the best talent to grow your business

7. Increase brand awareness, challenge perception – set the perception agenda

8. Enhance your reputation

Paul MacKenzie-Cummins, Directorweb: www.clearlypr.co.uk

email: [email protected]