Creating Mobile Apps That Rock ! Mobile Applications Simplified Canappi
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Creating Mobile Apps That Rock !
Mobile ApplicationsSimplified
Canappi
Agenda
Simon Sinek: Start with Why: How Great Leaders Inspire Action?http://www.youtube.com/watch?v=u4ZoJKF_VuA
Why?
What?
How?
Canappi
Why creating a Mobile App?
People don’t buy what you do People buy why you do it
Change the world Have fun Help People …
Challenge the Status Quo
Don’t forget the Law of Diffusion of Innovation
Change the WorldWikityo
Change the WorldSmart Inhaler Live
Nexus6
Have Fun !Flixlab, appitude, Sky3D…
Help People … solve everyday problems
Park Place!
It is all about …Challenging the Status Quo All the examples we’ve seen challenge the
status quo We have done things a certain way for
decades, we can do what we do everyday better, Far Better
Agenda
Simon Sinek: Start with Why: How Great Leaders Inspire Action?http://www.youtube.com/watch?v=u4ZoJKF_VuA
Why?
What?
How?
What is a Mobile App About?The information dimension
Place
Action
Event
Product
Good
Service
Knowledge
Media
People
Friend
What is a Mobile App About?The action dimension
Places, People, Events Advertising Offers / Purchases
Products Favorites History / Collections
Convergence Voice, Messaging Data Media Social
Actions
What is a Mobile App about? Universal Data Access
What is a Mobile App about?The Universal Remote
ZipCar in San Francisco (http://www.zipcar.com/sf/find-cars)
What is a Mobile App about?“Service as a Software”
You may all have heard of “SaaS” Software-as-a-Service
SalesForce.com Cloud Computing
The mobile revolution allows you to rethink your mobile strategy and expose physical services or products “as a software” Expose Web APIs that directly integrates into
your physical services or physical products Let 3rd party developers build mobile applications
to expose products and services as a software
Agenda
Simon Sinek: Start with Why: How Great Leaders Inspire Action?http://www.youtube.com/watch?v=u4ZoJKF_VuA
Why?
What?
How?
6 Rules to Design Amazing Mobile Apps
Understand the differences between mobile and other media
Data is the new content, it comes from everywhere Dive into context, it is the easiest way to
awesomeness Design for interaction, every pixel is worth an inch of
a desktop screen Small screens don't make things easier, they make
things harder It takes a lot longer than you might think
Adapted from Brian Fling: http://www.slideshare.net/fling/6-rules-to-designing-amazing-mobile-apps-media-2011
Building a Mobile App is Hard
Event on a single platform Make no mistake about it
A consumer app is at least 6-12 man/months from design to production
An enterprise app a few man weeks to a few man months
Mobility is just … … the Tip of the Iceberg
Clients Data
DesktopCompanion
Why did we Built Canappi?Building Amazing Apps is Hard
What Does Canappi do?
Canappi generates code, it only generates code Canappi is not a library Think of Canappi as adding a great, highly
productive developer in your team A developer that knows all the platforms and the best
practices in the industry A developer that will take on about 80% of what your
team would do for any given platform In Minutes
Think for instance of how much more useable your app could be if you could build 10 prototypes instead of one
How Does Canappi Do it?
How do you make money?
4.5 B apps have been installed from Android market US, Japan, Korea being the largest markets. These numbers are orders of magnitudes
higher than any software sales of the past decade
Yet, the vast majority of developers are not making money even on the Apple App Store
Source: Tim Bray, Google
How do you Make Money?(cont’d) Application upgrades are a much better way to make money,
yet most app stores do not support paid for upgrades yet “In-app advertising” should be key element of any business
model (iAd, AdMob …) “In-app sales” are likely to eventually represent the most
important source of revenue for apps, because it allows to draw revenue from existing customers
The “server side revenue” is often overlooked: Tripit or 37signals have successfully added a profitable mobile component to their web app subscriptions
DCB (Direct Carrier Billing) is a major growth factor typically doubling app or in-app sales as soon as they are enabled
Mobile Devices are an important economic agent in developing countries Targeting affluent 20 something may not be your best bet …
Agenda
Simon Sinek: Start with Why: How Great Leaders Inspire Action?http://www.youtube.com/watch?v=u4ZoJKF_VuA
Why?
What?
How?
Conclusion
Mobile Apps are the next big thing This is not a fad With 4 Billion projected mobile users this pretty
much will be the center of commerce before the end of the decade Location based commerce Event based commerce Social commerce
Based on the Decision – Action pattern Why wouldn’t you let Canappi help you?
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