Canadian Programmatic Marketplace_Lite Presentation Deck_Apr 22-15

Canada’s largest, fully transparent programmatic supply source.

100% exclusive Canadian relationships and owned and operated sites.

*Source: comScore Media Metrix, Audience Duplication, February 2015

REACH YOUR CANADIAN AUDIENCE

Monthly Impressions

>275M Canadian

Unique Visitors*

>16.5M

Owned or Exclusive Publishers

>160 Reach

59%

3

PREMIUM & REACH INVENTORY AT YOUR FINGERTIPS

Exclusive Partners Owned &

Operated

Over 10 categories

Categories

> English

> French

> Women

> Men

> Sport

> Business/Finance/Technology

> News

> Entertainment

> Lifestyle

> Moms/Parenting/Family

3

4

KNOW & CONTROL WHAT YOU’RE BUYING We value transparency and endeavour to provide

you with a safe experience in programmatic

Full Transparency Full publisher & domain visibility

Brand Safe Built-in quality controls

True Market Value and No floor prices $

5

YOUR MESSAGE, YOUR WAY Use the right mix of media creative to drive home the right message,

whether on single or multiple devices

Video

Display

Mobile & Tablet

6

100% Owned & Operated and Exclusive Sites

Industry Veterans

100% Canadian owned supply source

Exchange and Platform

Agnostic

Pioneers in

Programmatic since

2006

Largest local footprint in

French Canada

NETWORK

INNOVATION PEOPLE

APPENDIX

8

WOMEN

4.4 million Unique visitors per month (unduplicated)

132 million Unique page views per month

Source: comScore Media Metrix Audience Duplication Report - Feb 2015

9

MEN




10

SPORTS


Source: PMB Spring 2014, CAN Men 18+ profile

1. Closely follow at least one sport during its

season (index 131)

2. Frequent golfer (index 159) and

snowboarder (index 138)

3. Regularly attends sporting events like auto

racing, baseball, basketball and soccer

A sports fan and likes to stay

active – and in the know

350,000 Unique visitors per month (unduplicated)


11 Source: comScore Media Metrix Audience Duplication Report - Feb 2015


1. Excited by the development of new

technologies (index 116)

2. Considers himself an entrepreneur

(index 127)

3. Main goal is to make a great deal of

money as quickly as possible

(index 119)

4. Uses online/mobile banking (Index

132)

5. Contributes to RRSPS (index 118)

The first to own the latest in new

technologies and likes to plan for the future.

2.3 million

Unique visitors per month (unduplicated)

30 million

Unique page views per month

BUSINESS/FINANCE/TECHNOLOGY

12 Source: comScore Media Metrix Audience Duplication Report - Feb 2015


NEWS 1. 38% of men have visited a News

site in the past month (index 112)

2. Usually reads the business section

of the newspaper (index 125)

Likes to be well informed. He visits magazine and newspaper sites, and listens to news radio

2 million Unique visitors per month (unduplicated)


13

ENTERTAINMENT



1. Regular concert goer (index 114)

2. Goes to the casino at least 7 times a

year (index 125)

3. Considers alcohol to be part of

lifestyle (index 118)

4. He frequently eats out, goes

clubbing and attends sporting events

4.2 million

Unique visitors per

month (unduplicated)

102 million Unique page views

per month

A thrill seeker. He likes to stay active through extreme sports, and enjoys his action films. He also loves the night life and socializes with friends.

14

MOMS/PARENTING/FAMILY




15

LIFESTYLE




Canadian Programmatic Marketplace_Lite Presentation Deck_Apr 22-15

Documents

month source

month unduplicated

entertainment source

sports source

past month index

unique page views

canadian unique visitors

newspaper index