for the business of retailing jewelleryAUGUST 2010
$
1879
Est.
25
canadian jeweller magazine
PUBLICATIONS MAIL 40678000 | 60 BLOOR STREET WEST SUITE 1106,
TORONTO ON, M4W 3B8 | $25
Do you know what qualies for Made in Canada?
Competition Guidelines
Ethical Tech
Why privacy is vital for every business
Green Fever
Eco-jewellery is here in a big way
JewellersGreg and Jeff Buzbuzian of Knar Jewellery in Guelph
First-Generation
PLUS:
ALL THE LATEST MARKET NEWS, TRENDS & EVENTS
A Tradition in Excellence...
For details, write #101 on Free Info Page, page 120.
Canadas leading ring and jewellery manufacturer
Siffari Jewellery Co. Limited, 55 Gervais Drive, Toronto,
Ontario, M3C 1Z2 Tel: 416-441-1010 Fax: 416-441-6188
1-800-387-0111www.siffari.com email: [email protected]
Measurements
Fluorescence
Polish
Shape
Depth
Symmetry
RappaporT
Colour
CertificateGIA GIA GIA GIA Hw Hw Hw Hw Hw Hw Hw Hw Hw Hw Hw Hw
Hw Hw Hw Hw
Stock #
Clarity
Weight
Table
802B+4 802A+6 332+1 1014B+3 70+1 335C+1 213E 2118+1 696E 725A+12
2029 25 119 71 690E 690C 7 691 2019 922
1.22 0.88 1.10 1.12 1.75 0.92 1.01 1.46 1.50 1.07 1.01 2.33 1.33
1.92 2.01 2.48 4.06 2.01 2.50 3.05
CUSHION RADIANT RBC OVAL RBC RBC RBC EMERALD PRINCESS PRINCESS
RBC RBC RBC RBC PRINCESS CUSHION RBC RADIANT RBC PEAR
FIY FLY
VS1 VS2 VS2 VS1 SI2 INF I1 INF VVS2 VVS2 SI1 SI2 I1 I1 VS1 SI2
VS1 VS2 SI1 SI1
6.67x5.63x4.02 5.74x5.16x3.31 6.67x6.69x4.02 6.70x5.11x4.01
7.73x7.78x4.73 6.21x6.25x3.90 6.41x6.44x3.99 8.32x5.28x3.69
6.17x6.19x4.67 5.73x5.80x3.91 6.26x6.35x4.05 8.45x8.51x5.27
7.23x7.20x4.25 8.14x8.18x4.84 6.90x6.62x5.04 8.39x6.82x5.14
9.90x9.96x6.55 7.20x6.88x4.80 8.80x8.70x5.34 12.32x8.23x5.17
71.4 64.1 60.2 78.5 61.0 62.8 62.1 69.8 75.6 68.1 64.2 62.1 58.8
59.4 64.7 75.2 66.2 69.7 61.1 62.8
58.0 78.0 60.0 54.0 56.2 55.4 56.3 68.0 75.6 75.1 57.2 59.8 60.9
59.5 52.5 66.5 60.3 69.5 65.1 59.2
EX G VG VG EX VG VG VG VG VG EX EX G VG G G G G VG VG
G G
FAINT MED BLUE
N/A N/A N/A N/A -30% -35% -30% -20% -30% -30% -30% -25% -20%
-50% -34% -40% -38% -37% -30% -40%
FANCYBROwN
VG STRONG GREEN G G VG G VG G G G VG G VG VG G G G G VG MED BLUE
NONE NONE NONE NONE NONE NONE NONE NONE NONE NONE NONE NONE NONE
NONE NONE NONE
FIY F D F D F E D E E F G G I I I I
For details, write #102 on Free Info Page, page 120.
Canadas REAL Diamond House. Our Diamonds MAKE you want to come
back.
To add your name to our mailing list please forward your request
to:
Radiant Stone 5.01 ct SI1, I, VG
[email protected] Queen St. E. Suite 501, Toronto,
Ontario M5C 1R6 Phone: 416-863-6036/7 Toll Free: 1-866-387-1759
Fax: 416-863-0671 www.SapirDiamonds.com Round Stone 5.05 ct SI1, D,
VG
MakeVG G VG VG VG VG EX VG VG G VG VG VG VG G G G G G VG
Behind every With This Ring, theres a great jeweler.
And behind every great jeweler, theres Stuller.Now you have a
choice introducing new, patentpending Dura Tungsten from Stuller
our latest solution
in contemporary metals. With Dura Tungsten, you now have the
option to offer your customers contemporary designs and still keep
your profit margin high. Especially when combined with Stullers
overnight delivery and impeccable service. To learn more about new
Dura Tungsten, call 800-877-7777, or visit stuller.com. Thats the
beauty of it all.For details, write #103 on Free Info Page, page
120.
B R I DA L
F I N I SHED
MOUNTI NGS
DI AMONDS
GEMSTONES
F I NDI NGS
METALS
TOOLS
PACKAGING
st ul ler.com
800-877-7777
For details, write #103 on Free Info Page, page 97
J E W E L L E R T O D A Y. S U P E R H E R O TO M O R R O W.
For details, write #104 on Free Info Page, page 120.
P E R S O N A L J E W E L RY I N S U R A N C EMake your
customers aware of Personal Jewelry Insurance from Jewelers Mutual
Insurance Company and you just might save the day! Your customers
can insure their jewellery with Jewelers Mutual, the only insurer
that specializes exclusively in protecting jewellery and jewellery
businesses in Canada* and the United States. In fact, we insure
more than $3 billion of consumers jewellery. Benefits include:
Consumer materials available to you at no cost Easy online
application for your customers Competitive rates Comprehensive
coverage Repair-and-replacement-only policy using customers
preferred jeweller Claim payment directly to the jeweller covers
all costs, labor, and percentage profit
So when your customer has a jewellery mishap, you can be the
hero! With insurance from Jewelers Mutual, your customers can
return to you, their jeweller of choice, for repairs and
replacements. To learn how you can share information about Jewelers
Mutuals Personal Jewelry Insurance program with your customers,
visit JewelersMutual.ca. To order materials, click the Canadian
retailers link in the lower left corner of the homepage.
800-558-6411 JewelersMutual.ca
[email protected]*Personal Jewelry Insurance not
available in Qubec.
E X C L U S I V E LY ENDORSED BY
C O V E R A G E S A L S O AVA I L A B L E F O R : R E TA I L E R
S
M A N U FA C T U R E R S
WHOLESALERS
C U S TO M D E S I G N E R S
R E PA I R B U S I N E S S E S
APPRAISERS
For details, write #103 on Free Info Page, page 97
EstablishEd 1879 august 2010 vol. 131, no. 5Mark lash Guest
Editor Olivier Felicio Editor-in-Chief |
[email protected] lucy holden Associate Publisher |
[email protected] Carol besler Editor Paul aguirre Associate
Editor | [email protected] scott Jordan Art Director |
[email protected] leslie Ross Designer |
[email protected] stacy Karjala Designer |
[email protected] Karen Robertson Production Coordinator
| [email protected] barry hales Accounting and
Administration | [email protected] daniel hare
Administration Coordinator | [email protected] Erin Poredos
Sales Assistant | [email protected]
CONtRibUtORs Mo charania, sarah b. hood, ilia horsburgh,Amber
Klaehn, charles lewton-brain, Norma Meneguzzi spall, Duncan parker,
Greg Merrall, stephen i. selznick, bonnie siegler, elizabeth
sinnott, stan sudol, clare tattersall.
salEslucy holden AssociAte publisher (416) 203-7900 ext. 6117
email [email protected] .
Jeff Yamaguchi
ADVertisiNG sAles tel . (416) 203-7900 ext. 6122 email
[email protected] ADVertisiNG sAles tel . (416) 203-7900
ext. 6126 email [email protected]
Karolann Cassman
CiRCUlatiON publicAtioN pArtNersGarth atkinson 345 Kingston
road, suite 101 pickering, ontario, l1V 1A1 toll free
1-877-547-2246 email [email protected] 60 bloor street
West, suite 1106 toronto, ontario, M4W 3b8 tel . (416) 203-7900 fax
(416) 703-6392 555 chabanel street West, suite 1507 Montreal,
Quebec, h2N 2J2 tel . (514) 381-5196 fax (514) 381-6223 toll free
1-888-358-8186 ext. 6117subscription Ratescanada one year, $185;
two years, $175; three years $160. united states one year, us$205.
Foreign one year us$205 (subscriptions include buyers Guide
issues.) 8% p.s.t. for Newfoundland, New brunswick and Nova scotia
residents. single copies $25; buyers Guide $40. bulk rates six or
more subscriptions, $17.50 per subscription per year (canada
only).
head Office
Montreal Office
Change of addressemail: [email protected] telephone:
1-877-547-2246 fax: 905-509-0735 or send your cover label and new
address to canadian Jeweller c/o publication partners, 345 Kingston
road, suite 101, pickering, oN canada l1V 1A1 Published by Rive
Gauche Media ii inc. canada post canadian publications Mail sales
product Agreement No. 40678000. the publisher does not assume any
responsibility for the contents of any advertisement and any and
all representations or warranties made in such advertising are
those of the advertiser and not of the publisher. the publisher is
not liable to any advertiser for any misprints in advertising not
the fault of the publisher and in such an event the limit of the
publishers liability shall not exceed the amount of the publishers
charge for such advertising. No portion of this publication may be
reproduced, in all or part, without the express written permission
of the publisher. canadian Jeweller magazine is pleased to review
unsolicited submissions for editorial consideration under the
following conditions: all material submitted for editorial
consideration (photographs, illustrations, written text in
electronic or hard copy format) may be used by canadian Jeweller
and their affiliates for editorial purposes in any media (whether
printed, electronic, internet, disc, etc.) without the consent of,
or the payment of compensation to, the party providing such
material. please direct submissions to the editor, canadian. return
undeliverable items to rive Gauche Media, 60 bloor street West,
ste. 1106, toronto, oN canada M4W 3b8.
For details, write #105 on Free Info Page, page 120
Official magazine of JVC
8
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
For details, write #105 on Free Info Page, page 120.
ContentsAugust
table of
Features34 36 40 44 48 54 60 64 68 72Ethical Tech Privacy
matters not only to your customer, but also to your business.
Bargain Hunters Making the most out of the tools in your bench
space. Moving Forward The new age of mining. The Benchmarks Why
some gems set the standard for all others. Guiding Lights A change
in whats Product of Canada and Made in Canada. First Generation
Jewellers Knar Jewellers knows a thing or two about keeping a
growing business together. Grand Brand Whats in a brand? And why
consumers really care about them. The Current State of Synthetics
Another new option for gems. Mens Jewellery: This Time its Personal
Better and bolder, a category that is still going strong. Green
Fever A trend is born with eco-friendly jewellery.
54
80 84 86 90
On the Lookout The numbers suggest 2010 is going to end on a
great note. Start Spreading the News What small business owners did
to survive. Swan Song Looking at the trends from JCK Las Vegas.
Unlimited Innovation Live from Vicenza, a show that never
disappoints.
68
10
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
For details, write #106 on Free Info Page, page 120.
ContentsAugust
table of
Departments14 16 18 26 28 32 33 52 76 94 98Letter from the Guest
Editor Contributors Product Showcase Whos News Suzann Petterson
joins TAG Heuer; Batali teams up with Ernst Benz. For The Record
Movado closes boutiques; Official World Cup rings; Stuller goes
contemporary. Stock Index Mining News All the happenings in the
mining sector. JVC Feature Not once, but twice. Always be prepared.
Company Profile Polar Ice Diamonds. Designer Profile Yossi Harari.
Industry Buzz
94
100 106 108 114 120 122
Show Guide Whats On Showcase Marketplace Fax Back Last Word
76
12
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
For details, write #107 on Free Info Page, page 120.
letterfromguesteditor
Independent AmbitionIt is my pleasure to be the guest editor of
this issue of Canadian Jeweller magazine. When asked whom I would
select as the cover story for this months issue, I immediately
thought of Je Buzbuzian of Knar Jewellery. I have known Jeff for
over 10 years and I admire his business acumen, dedication and
passion for the jewellery business. Je is a well respected
colleague and friend. During the construction phase of my new
store, Je was very insightful and forthcoming in sharing
information with me on how to set up my store from an operational
perspective. I was grateful for his insight and knowledge. I
continue to use the Buzbuzians POS system to this day. Knar
Jewellers is well-known and highly respected within the jewellery
industry for its retail operations and for being an innovative
leader in jewellery technology. Knar is an independent retail
jeweller that has grown from a small, 200-sq.- . shop to a thriving
three-store chain. e Buzbuzian brothers dedication to building
their business operations is commendable. With the in ux of large
corporate jewellers coming into Canada, it is refreshing to see an
independent jeweller such as Knar continue to grow and develop its
brand with integrity and commitment to excellence.
Mark Lash
Mark Lash Guest Editor Owner, Mark Lash Fine Jewelry
14
CJ
AUGUST 2010
w w w. c a n a d i a n j e w e l l e r. c o m
I s
omen in
MAKE A FLEETING MOMENT L AST FOREVER. THRE AD YOUR CHOICE OF OUR
BE AUTIFUL HANDFINISHED CHARMS ONTO A BR ACELET OF 14K GOLD,
STERLING SILVER, LEATHER OR FABRIC. WHATS YOUR MOMENT? BE INSPIRED
AT PANDORA-JEWELRY.COM OR PANDORA.NET.
Moments
For details, write #108 on Free Info Page, page 120.
U.S. Pat. No. 7,007,507
All rights reserved
contributors
Stephen I. Selznick & Elizabeth SinnottFrom Cassels Brock
law firm in Toronto, they collaborated on an article about the new
competition guidelines for Made in Canada products (page 48).
Stephens practice is concentrated on corporate and commercial, with
an emphasis on intellectual property, competition and trade and
technology law. He is also former chairperson of the Small Business
Administration Advisory Committee. Liz is an associate in the
Business Law Group, and her practice focuses on intellectual
property. She works on corporate and litigation matters involving
various aspects intellectual property.
Clare TattersallClare Tattersall is a Torontobased journalist
providing freelance and contract writing and editing services to
print, web and non-profit/corporate clients countrywide. Her
journalistic experience includes serving as editor of multiple
trade magazine titles covering the interior design, architecture,
construction, property management and food industries. Her writing
also has appeared in newspapers and other magazines including
Canadian Living, Todays Bride, ELLE Canada and VIVA Magazine. Clare
is also a regular contributing writer to Canadian Jeweller. Read
her profile about Polar Ice Diamonds on page 76.
Sarah B. HoodSarah B. Hood has published hundreds of magazine
articles in dozens of periodicals, including The Globe and Mail,
the National Post, Enroute and Canadian Living, and has been
writing for CJ for over four years. She has been shortlisted for
both the National Magazine Awards and the Kenneth R. Wilson Awards
for business journalism. She lectures on writing, arts and culture
in the Centre for Arts and Design at Torontos George Brown College.
For this issue, Sarah uncovered the booming mens jewellery trend
(page 68), noting that its less about being an accessory and more a
necessity and key to life-long style.
Ilia HorsburghFrom the red carpet of the Junos, to charity
events, live concerts and intimate weddings across the globe, the
scope of Ilias work is as diverse as her clients. Last year she
turned her lens on the Canadian music scene documenting Indie
greats like Hawksley Workman, Feist, Sarah Harmer, The Great Lake
Swimmers and many more. Her clients range from CTV to Stuart McLean
of CBCs Vinyl Cafe to Woodshed Studios, home of Canadas beloved
band, Blue Rodeo. Ilia has produced two solo photography
exhibitions in Ontario and she has been published nationwide. Check
out her photographs of our cover story on Knar Jewellery on page
54.
Scan Me!august 2010
View an exclusive video preview of our annual Excellence In
Design contest. Get a sneak peak at the enteries and interviews
with industry-leading judges.To Scan the Code: For BlackBerry: Go
to your BlackBerry messenger and select Scan Barcode. For iPhones:
Use the App Stores to download Beetagg Reader Pro.
16
CJ
w w w. c a n a d i a n j e w e l l e r. c o m
For details, write #109 on Free Info Page, page 120.
productshowcase
The Peter Heim Collection The Peter Heim collection is the
result of innovation in design, precision technology and superior
hand-craftsmanship. With the promise of ultimate comfort engineered
to put minimal pressure around the finger, this interaction of
uncompromising passion for quality and perfection customise the
finest gold, platinum and palladium alloys into stunning rings of
beauty and understated elegance. A marriageof-metals tailored to
suit unique refinements and last forever! For more information,
write 150 on the Free Info Card on page 120.
Trollbeads Jewellery Trollbeads jewellery has been charming
women around the world for more than 30 years. Unique, artisan
quality beads that draw inspiration from nature, love, and life
make it easy to create a custom, heirloom quality bracelet or
necklace that tells your customers personal story. For more
information, visit www. TrollbeadsCanada.com or call 905-326-5981.
For more information, write 151 on the Free Info Card on page
120.
A Touch of Elegance Tecno Display introduces a full collection
of pre-assembled and tempered glass jewelry cases. We are
manufacturing quartervision showcases, sit downs, cash wraps,
pedestals, shadow boxes, and wall showcases with the highest
craftsmanship and attention to detail. Standard and custom-made
showcases and designs are available. Tecno Display showcases are
now available in Canada through Westmount Store Fixtures. Call
1-800-561-1951 for more information about Tecno Display. For more
information, write 152 on the Free Info Card on page 120.
CHAMILIA. YOUR LIFE. YOUR STYLE. Presenting the new necklace and
earring collection from Chamilia, a leader of innovative design in
the jewelry category. Personalize these necklaces and earrings with
combinations of Chamilias 500+ beads. Add the collection to your
Chamilia bead line today. Contact Chamilia at: 1-800-495-0977 or
customerrelations@ chamilia.com. For more information, write 153 on
the Free Info Card on page 120.
18
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
For details, write #110 on Free Info Page, page 120.
productshowcase
Pandora Crafted in 18 karat rose gold, this fall PANDORA
introduces a new addition to the delicate and luxurious LovePods
collection. Exquisite rings, pendants and bracelets accented with
brilliantcut hand-set diamonds in a warm rose hue, perfectly
complement the existing yellow and white 18 karat gold jewellery.
Inspired by nature, LovePods lets women combine, unfold, and bloom
as she creates an expression that is unique and elegant whether the
pieces are worn alone, layered or stacked. Visit, Pandora.net. For
more information, write 154 on the Free Info Card on page 120.
Personal Jewelry Insurance Order your free Jeweller Guide for a
full explanation of the Personal Jewelry Insurance program from
Jewelers Mutual Insurance Company, the only insurer that
specializes exclusively in protecting jewellery and jewellery
businesses in Canada* and the United States. (The Personal Jewelry
Insurance program is not available in Quebec.) Also, be sure to
order a supply of our newly designed consumer handout. Exclusively
endorsed by the Canadian Jewellers Association, the American Gem
Society, and the Manufacturing Jewelers and Suppliers of America.
For more information, write 155 on the Free Info Card on page
120.
GIA Reports and Grading Systems GIA offers a suite of support
tools designed to assist retailers in communicating the 4Cs: the
International Diamond Grading System and the value of GIA Diamond
Grading Reports. A report from GIA provides an expert analysis of
the quality of a diamond based upon the 4Cs of diamond grading
colour, cut, clarity, and carat weight. The report also includes a
plotting diagram, which depicts the diamonds unique clarity
characteristics, such as inclusions. In addition, since GIA is not
affiliated with any commercial enterprise, the public is assured
the worlds most impartial and accurate analysis of a diamond. For
more information, write 156 on the Free Info Card on page 120.
Mirage Novas fashionable 18 karat white gold flower rings
(pictured) studded in black and white diamonds totaling 3.96 carats
and 5.61 carats respectively, are just part of a wide selection of
stylish, trendy mid to high-end diamond jewellery available at Nova
Diamonds. For more information feel free to contact Nova at (416)
868-6682. For more information, write 157 on the Free Info Card on
page 120.
20
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
For details, write #111 on Free Info Page, page 120.
productshowcase
Ed Hardy Brand Jewelry Designer Christian Audigier uses a unique
marketing style for the Ed Hardy brand, focusing solely on
net-working, getting many celebrities to wear the brand. 5,000
celebrities are quite loyal to this brand including: Madonna, David
and Victoria Beckham, Paris Hilton, Britney Spears, Timbaland, Eva
Longoria, Shakira, LilJon, Christina Aguilera and Jamie Foxx. The
unique designs generate competitive advantage and stand out. There
is a generation of positive publicity for the Ed Hardy brand that
has equal appeal to both men and women. Ed Hardys target market
consists largely of men and women looking to define themselves by
making a statement about their lifestyle that is fast. They are
very style-conscious, and happily spend their money for trendy,
upscale brands. This brand is now available in Canada through the
exclusive distributor: Voskiem Inc. Tel: 514-875-8675,
www.edhardyjewelry. ca, email: [email protected]. For more
information, write 158 on the Free Info Card on page 120.
IN PURSUIT OF THE ULTIMATE ACCURACY IN TIMEKEEPING, BULOVA
INTRODUCES PRECISIONIST. Bulova introduces Precisionist, the worlds
most accurate watch with a continuous sweeping second hand. With
the launch of Precisionist, Bulova blends technology, design and
style; utilizing the sweeping second hand as a visual symbol for
the movements extraordinary precision. The technology is accurate
to 10 seconds per year as compared to most other quartz watches,
which are accurate to fifteen seconds per month. For more
information, please contact: Mr. Steve Taylor, President, Bulova
Watch Company Limited 416-751-7151. For more information, write 159
on the Free Info Card on page 120.
Ottimo Fendi is pleased to announce the introduction of Crazy
Carats, an elegant yet whimsical timepiece; a masterpiece of
innovation, design, and Swiss Made craftsmanship with a fanciful
touch. The first of its kind, the polished stainless steel case has
two crowns; one for adjusting the time, the other for rotating the
index gemstones, Crazy Carats has a patented, truly unique
mechanism which allows a woman to change the gemstones on her watch
simply by turning the crown. Three different settings for three
distinctive gemstone color stories using Diamonds, Rubies,
Sapphires and multi-colored Topaz. The gemstones total
approximately 3 carats for the oversized piece and 1 carats for the
small. Bezels adorned with Top Wesselton VVS quality diamonds is
also an option. Accompanied by a supple polished stainless steel
bracelet and FF logo butterfly deployant buckle, Crazy Carats by
Fendi establishes an unprecedented integration of jewelry and
timepiece technology. For more information, write 161 on the Free
Info Card on page 120.
STORM LONDON Attack of the Darth! Pay homage to cult classic
Star Wars and embrace the Darth invasion from STORM. This Special
Edition watch combines a space-age look with cutting edge design.
The Darth features a futuristic domed face that displays the time
via a three-disc hand mechanism, all whilst being water resistant
up to 50m. You dont have to be a Star Wars fan to triumph in your
own style wars with the Darth from STORM. For more information,
write 160 on the Free Info Card on page 120.
22
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
For details, write #112 on Free Info Page, page 120.
productshowcase
Siffaris Signature Collection A tradition in excellence
continues with Siffaris Signature Collection. Manufactured entirely
in Canada, Siffari has combined unique design and detailed
craftsmanship in this stunning collection. Featured here is a 14K
two-tone gold ring with 0.21 cts of natural yellow diamonds and
0.61 cts of white diamonds. For more information, write 162 on the
Free Info Card on page 120.
Hush Puppies Celebrating 40 years. This Hush Puppies watch
features a stainless steel case and a genuine leather band, with an
AGS (Automatic Generating System) movement, this movement comes
with a battery that recharges itself with regular wear much as an
automatic watch. This watch also features a clear case back so that
you could see the motion of the AGS recharging. For more
information, write 163 on the Free Info Card on page 120.
BFly silver Kids collection BFLY is launching a NEW silver
birthstone collection for kids. Nice quality products with rhodium
plating. This very affordable collection includes the pendants with
14" chains, rings & the stud earrings with their patented
safety clutches. You can now offer both silver and gold settings to
your customers! For more information, write 164 on the Free Info
Card on page 120.
Polar Gem Polar Gem is the first Eco-friendly Canadian diamond
collection featuring renewed gold, with an identifiable diamond
source, guaranteed by a mine of origin certificate. The Polar Gem
is the perfect round brilliant diamond, cut to ideal proportions
and symmetry, with perfectly aligned facets, creating a flamelike
quality reaching the highest level for a diamond polished, with one
of a kind phenomenon of sparkle and light hearts and arrows. For
more information, write 165 on the Free Info Card on page 120.
Breanna collection: Breanna represents the women who believes
she is special as she is. Determined, passionate about life, design
and perfection, Breanna is what every woman wants to be. She has
found the love of her life and now needs to choose The Ring. But
how to find the perfect ring in a crowded market place where
everyone claims to have the perfect ring for you. That is why we
designed the Breanna Collection. A collection where every model is
unique. Every future bride will find a ring that will fit her
personality and taste. Come to the world of Breanna and join the
women who enjoys the beauty and quality of this magnificent
collection. For more information, write 166 on the Free Info Card
on page 120.
24
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
productshowcase
CHIAMPESAN This company has a concept that summarizes almost 50
Years of Values that Chiampeasan has never lost sight of. Beauty,
elegance and Style are the corner stone for all its activities. To
create jewels that can be worn in any occasion. All 18 KT and real
stones. For more information, write 167 on the Free Info Card on
page 120.
Introducing: Contemporary Metals Stullers inaugural line of
contemporary metal jewelry is poised to drive store sales with
affordable price points and eye-catching designs. Contemporary
metal jewelry selection includes patentpending dura tungsten,
titanium, ceramics and stainless steel. Bracelets, earrings,
cufflinks, necklaces, watches and rings will be available for
purchase in late August. For more information, write 168 on the
Free Info Card on page 120.
LOW COST LUXURY quality for less Low Cost Luxury is proud to
present featured collections such as Tasha collection, Annies
collection, black and champagne collection, pearls with diamonds
collection and many more of our newest arrivals. One stop shop for
all your needs. For more information, write 169 on the Free Info
Card on page 120.
JSN Diamonds Sparkle JSN is one of Canadas leading jewellery
manufacturers with an arsenal of five brands that range from
entry-level product to a fully-certified premium Canadian diamond
line. With offices in Canada, the United Kingdom and the United
States, along with a plant in Bangkok, Thailand, JSN has achieved a
high level of recognition on the international stage. For more
information, write 170 on the Free Info Card on page 120.
Plastic is Chic... PlastiChic, the original Italian line of
ultra stylish, silicone watches, has arrived in Canada! Plastichic
is the hottest fashion craze in Europe with a cult following and an
attractive price point that translates into high volume retail
sales. The colourful, affordable, watches are available in 19 of
the seasons hottest colours and come in unique test tube packaging.
PlastiChic provides retailers with eye catching displays that drive
impulse sales. For more information please email [email protected]
or call 416 409 3855. For more information, write 171 on the Free
Info Card on page 120.w w w. c a n a d i a n j e w e l l e r. c o
maugust 2010
CJ
25
whosnews
Find out who is making headlines in the jewellery industry.40th
Anniversary for Kirsten Ross The Goldsmiths in CalgaryCJ is proud
to announce that Calgary-based e Goldsmiths is celebrating 40 years
in business. Owner Kirsten Ross was 17 when she decided to embark
upon an apprenticeship as a goldsmith in Odense, Denmark. Its been
a long journey, noting her male counterparts challenged her from
the start, subjecting her to jobs like pulling wire up in a hot
attic, or running to fetch them beer, which required climbing up
and down a long ight of stairs, or the long arduous task of
polishing tools. A er graduation, she worked for two other
jewellers before establishing the Goldsmiths with her partner in
1969. e Goldsmiths began at a modest location in the LeesonLineham
building and acted as a wholesaler for other stores. Its current
location (on 14th Street) is where e Goldsmiths has been for the
past 19 years. At 69, Kirsten still works at the bench to create
unique jewellery pieces with skill and style. Her business is now
family-run, with daughters Tina Ross and Debra Dedyluk and a team
of designers and goldsmiths. Congratulations.
Davidsons Jewellers Raises Over $3,000Ottawa-based Davidsons
Jewellers held the rst-ever Diamond Dash to raise nds for Juvenile
Diabetics Research Foundation (JDRF), CJAs 2009 and 2010 national
charity partner. Over 500 participants braved the weather for a
chance at a $15,000 Simon G. engagement ring. It was a high-tech
scavenger hunt played entirely from the participants cell phones.
It sent teams running around downtown Ottawa, solving riddles and
answering challenges. While only one couple could ultimately walk
away with the diamond ring, it was the JDRF that really came out on
top. e Diamond Dash raised $3,022.86 for JDRF. As part of the
National Jewellers Charity Program, the Canadian Jewellers
Association will match the contributions raised by its members to a
maximum of $10,000.
Suzann Petterson.
Top Golfer Suzann Petterson Joins TAG HeuerNorwegian golf
champion Suzann Pettersen has recently joined the power pool of
ambassadors for the Swiss brand. Petterson, currently the
number-three womens golf player in the world, noted she loves the
brand and feels strongly associated with its quality, performance
and environmental responsibilities. Like TAG Heuers other female
ambassador, tennis superstar Maria Sharapova, Petterson recognizes
herself in the sporty yet sophisticated message the brand wants to
convey. For Suzann, a watch is a necessary piece of jewellery and
an expression of who you are. Shell be representing her favourite
models: the Link model with diamonds, and Lady Aquaracer in steel
and gold.
Chef Mario Batali Teams Up with Ernst BenzSwiss watch
manufacturer Ernst Benz has partnered with iconic chef and
restaurateur Mario Batali to create a limited-edition series of
timepieces to bene t the Food Bank For New York City. e Mario
Batali Limited Edition Ernst Benz Great Circle Automatic is an
enhanced version of the original design, featuring accents in
Batalis standout signature orange colour. Batali collaborated with
Leonid Khankin, managing director of the Ernst Benz, to design the
timepieces. My partnership with Ernst Benz is borne out of my love
to celebrate life with simple things of the highest quality. is new
watch created by my friend Leonid Khankin is exactly that, says
Batali. [CJ]
World Gold Council Appoints Lead Marketing of JewelleryDavid
Lamb is the new Managing Director of Jewellery. Lamb will be
responsible for the strategic development of the gold jewellery
market worldwide with a particular focus in building the U.S.
market. He will be a member of the WGCs leadership team and will
report directly to Aram Shishmanian, CEO of the WGC. Prior to his
appointment to the WGC, Lamb was an executive director of the
Diamond Trading Company, the sales and marketing arm of De Beers,
as worldwide marketing director and subsequently chief strategy o
cer, credited with signi cantly increasing consumer demand for
diamond jewellery.
Kirsten Ross.
The Mario Batali watch.
26
CJ
AUGUST 2010
w w w. c a n a d i a n j e w e l l e r. c o m
Diamonds are not shown to scale
ONeill Diamonds Inc.#622-736 Granville St. Vancouver, B.C. V6Z
1G3For details, write #113 on Free Info Page, page 120.
Phone: 604-909-0818 Fax: 604-909-0272 T-Free:
1866-9ONeill(662-455)
www.caratsmart.ca
fortherecord
news | trends | eventsRaymond Weil parts ways with Cloriano for
in-house distribution Cloriano in Montreal has been the distributor
for Raymond Weil watches in Canada for decades. When speaking with
Raymond Weil CEO Olivier Bernheim, he noted: Recently it appeared
to us that the time had come for a more personal commitment. We
felt that in order to achieve new objectives regarding the brands
development and sustainable growth in Canada, this was the
necessary change. In addition, it is the natural evolution for a
company whose leitmotif is Independence is a state of mind.
Distribution will be handled out of the Raymond Weil Genve US
office by a dedicated Olivier Bernheim Canadian team. Watches will
be available to the market and press via the New York office. Mr.
Chahinian will no longer be an authorized representative for the
brand. The Canadian market will be represented by the following:
Pierre Bernheim, director of international sales and grandson of
Raymond Weil; Daniel Lepage, general sales agent; and Dan Lewis,
western sales agent. Between them, Daniel Lepage and Dan Lewis have
22 years of experience with Raymond Weil. The establishment of our
structure for Canada will allow for more direct communication, a
better understanding of global initiatives, more proximity,
reactivity and develop a concrete foundation on which to build our
long-term partnerships, said Bernheim, adding Any changes [to
delivery, shipment and payment terms] will only be based on the
necessity to enhance service and support. Diamond Butterfly to Go
on DisplayThe Aurora Diamond Butterfly of Peace, an artwork
containing 240 fancy-coloured diamonds in the form of a butterfly,
will serve as one of the signature objects in All That Glitters:
The Splendor and Science of Gems and Minerals, an exhibit at the
San Diego Natural History Museum. The Aurora Diamond Butterfly of
Peace was created by diamond dealer and artist Alan Bronstein as a
symbol of the soul and positive transformation and includes matched
pairs of yellow, orange, pink, blue, green and violet diamonds. The
artwork really comes to life under ultraviolet light many of the
pieces are fluorescent. The exhibit will run until April 2012.
TechnoMarine Relaunches with New Cruise Sport CollectionThe
relaunch of luxury sports watch company TechnoMarine has moved into
full swing with the launch of its first collection, Cruise Sport.
The line was modeled after the brands iconic Cruise model that
includes Original, Sport, Steel and Ceramic versions. The first
watch to hit stores will be the Cruise Sport, a colourful watch
with a silicone strap, water resistant up to 200 metres and
available in chronograph and three-hand options. The timepieces are
also customizable, with an interchangeable strap and case cover
system.
EQC Welcomes First Member in FranceThe European Quality Circle
(EQC) has accepted its first member from France. Jewellery retail
company Verhoeven Jewellers in Dunkerque, France was issued a
membership by the EQC, a consumer-oriented organization aimed at
assisting those within the jewellery industry with market success.
Family run Verhoeven Jewellers is also part of the Cercle
International de Joaillerie, a group of highend French jewellers,
of which the firms principal Eric Verhoeven serves as
president.
1. Parisfal Mens: Automatic chronograph, 18ct pink gold and
steel case, 41.4 mm diameter, back full-skin alligator strap. 2.
Freelancer Mens: Automatic Chronograph, stainless steel case, 42mm
diameter, Brown leather strap. 1. 2.
28
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
The Trendy Group 905-326-5981 [email protected]
details, write #114 on Free Info Page, page 120.
TrollbeadsCanada.com
fortherecordWJA Announces WinnersDIVA 2010 Design Competition
Yilin Choo of Choo Yilin Artisan Jewellery in Singapore and Holly
Hosterman of Holly Yashi in California came out on top in the New
Dawn themed WJA DIVA 2010 Design Competition. The competition,
which was created to promote and encourage jewellery design by
women, awards first place winners with a cash prize of US$500. Choo
won in the Daytime and Evening Jewels categories while Hosterman
took home honours in New Media Jewels.
Triton Introduces New Mens Jewellery Line Mens jewellery company
Triton, a division of Frederick Goldman Inc., has introduced White
Tungsten Carbide, a new collection of mens wedding bands. Made from
tungsten carbide, the rings are subjected to a three-stage
finishing process that gives them a bright white colour. Each ring
in the White Tungsten Carbide collection is covered by the Forever
Fit limited warranty that promises to resize or replace the ring if
the original owners ring size should change, at no additional
charge.MCD Pearls Ad layout 7/15/10
Damiani and John Galliano in Talks to Create Jewellery
Collection
Italian jewellers Damiani and British designer John Galliano are
in talks to create a namesake jewellery line together for the
eccentric designer. The jewellery companys CEO Guido Damiani has
confirmed the talks but said that 10:17 AM nothing 1 official. Page
is
COLOUR CATALOGUE THE SYSTEMT
MCD PEARL IMPORTSa selection of strands, loose pearls and pearl
jewellery
H
E
SY
STE
M T HE S Y
ST
EM
T
H
M
E
M TH E S Y S
For details, write #115 on Free Info Page, page 120
JEWELLERY
SY
CHAINS BRACELETS EARRINGS PENDANTS RINGS BANGLES LOCKETS
CUBICS...
DISPLAYSH
THE SYSTEMTOLL FREE 18006614460 1670 MILLS RD, SIDNEY BC V8L
5S9
703-27 Queen St. E., Toronto, ON, M5C2M6 416.368.2690
[email protected] catalogue available upon request
30
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
For details, write #116 on Free Info Page, page 120
SILVERESYSTE
TE
SYSTE
M TH E S Y S
STE
TE
E
M
T
H
T
M T HE S Y
ST
EM
INTRODUCING BULOVA PRECISIONISTTHE WORLDS MOST ACCURATE WATCH
WITH A CONTINUOUSLY SWEEPING SECOND HAND
Most quartz watches are accurate to 15 seconds a month Bulova
Precisionist is accurate to 10 seconds a year. The key is
Precisionists unique three-prong quartz crystal, which produces a
vibration frequency of 262.144 kilohertz (kHz), eight times greater
than the usual two-prong crystal and the highest of any watch
available today. And, the innovative design of the Precisionist
movement reduces the effects of temperature variation without using
a high maintenance thermo-regulating integrated circuit. The result
is a watch that is extraordinarily precise, yet so easy to
operate.
SINCE 1875
CHAMPLAIN COLLECTION
DESIGNED TO BE NOTICED
www.bulova.comFor details, write #117 on Free Info Page, page
120.
fortherecordMovado to Shutter Retail Boutiques Despite 25% Net
Sales Increase in Q1Movado Group Inc. has announced that its retail
subsidiary, Movado Retail Group Inc., closed its retail boutique
division on June 30, despite the fact that the Swiss luxury watch
company experienced a 25 per cent increase in net sales for the
first quarter. The company said this move is an attempt to
streamline the business, redirect investment toward higher return
businesses and improve the companys overall profitability. [CJ]
stock indexCompany Name Stock Exchange Price Symbol 04/18/10
Price 06/10/10 % 52-Week 52-Week Change High Low Last Quarter P/E
Revenue ($Millions) Ratio Market Cap ($Millions)
Precious MetalsAgnico-Eagle Mines Alamos Gold Anglogold Ashanti
Ltd. Barrick Gold Corp. Eldorado Gold First Quantum Minerals Gammon
Gold Gold Fields Ltd. (ADR) Goldcorp Inc. Iamgold Corp. Ivanhoe
Mines Kinross Gold Lundin Mining Newmont Mining Northgate Minerals
Corp. Pan American Silver PolyMet Mining Corp. Red Back Mining Inc.
Silver Wheaton Southern Copper Corp. Taseko Mines Ltd. Teck
Resources Ltd. Yamana Gold Inc. AEM AGI AU ABX ELD FM GAM GFI G IMG
IVN K LUN NEM NGX PAA POM RBI SLW SCCO TKO TCK.B YRI TSX TSX NYSE
TSX NYSE TSX TSX NYSE TSX NYSE TSX NYSE TSX TSX TSX TSX NYSE TSX
TSX TSX TSX TSX NYSE TSX TSX TSX TSX $60.380 $14.190 $38.580
$39.650 $31.600 $13.760 $78.730 $81.180 $7.030 $12.570 $39.440
$9.380 $15.180 $18.410 $17.940 $5.230 $52.150 $3.030 $25.220 $2.350
$23.830 $17.500 $33.270 $6.090 $42.670 $13.430 $10.220 $61.500
$15.420 $42.450 $44.230 $38.700 $17.570 $55.440 $64.360 $8.090
$13.480 $45.200 $9.740 $17.430 $14.300 $17.950 $3.650 $56.110
$3.120 $26.090 $1.450 $88.980 $27.400 $19.700 $30.050 $5.170
$34.190 $9.200 $10.960 1.85% 8.67% 10.03% 11.55% 22.47% 27.69%
-29.58% -20.72% 15.08% 7.24% 14.60% 3.84% 14.82% -22.32% 0.06%
-30.21% 7.59% 2.97% 3.45% -38.30% 11.34% 14.98% 12.57% -9.68%
-15.11% -19.87% -31.50% 7.24% $77.320 $16.100 $47.520 $50.530
$42.690 $18.930 $100.320 $90.550 $13.190 $15.880 $48.370 $12.050
$21.950 $18.980 $25.220 $5.770 $59.575 $3.700 $28.970 $3.890
$91.750 $28.900 $21.930 $36.980 $6.190 $46.920 $16.500 $15.000
$53.160 $8.530 $32.770 $35.500 $20.810 $8.830 $48.200 $43.190
$6.610 $10.620 $35.120 $8.340 $9.990 $5.680 $17.180 $2.650 $36.770
$2.120 $19.450 $1.270 $55.060 $8.200 $8.310 $18.460 $1.630 $16.500
$8.480 $9.350 $237.6 $46.7 $1,108.0 $2,561.0 $187.6 $181.5 $562.8
$4,363.0 $68.2 $1,102.0 $750.3 $336.0 $240.1 $10.0 $657.6 $141.7
$2,242.0 $125.3 $132.4 $0.0 $122.5 $110.0 $90.6 $1,219.4 $75.5
$1,900.0 $127.8 $346.3 170.97 28.09 27 14.46 12.91 52.35 7.31 8.73
792 13.98 26.16 29.55 52.5 N/A 35 17.05 17.37 33 31.67 N/A 24.11
53.76 49.1 21.43 11.02 7.81 4.98 42.52 9,762.74 1,790.87 16,397.45
43,870.16 9,785.76 9,627.92 4,494.89 27,956.91 1,085.12 9,463.78
33,141.89 4,163.88 6,784.15 6,168.99 12,550.07 2,127.78 27,170.44
892.83 2,805.16 226.45 7,990.12 6,378.01 6,876.15 25,976.00 960.15
20,587.74 1,316.74 8,109.11
Compania Minas Buenaventu BVN
Please note:
Freeport-McMoRan Copper&Gold FCX
We would like to point out that all the images used in the
Lights, Camera, Action, Jewellery design feature on page 77 of our
June/July issue are courtesy of Cary James at CONTACT Design
(www.contactdesign.ca) in Gravenhurst, Ont.
Harmony Gold Mining Co. (ADR) HMY
Randgold Resources Ltd. (ADR) GOLD
Nasdaq $79.920
Thompson Creek Metals Co. Inc. TCM
GeMstonesAnglo American PLC Azure Resources Corp. BHP Billiton
Ltd. BRC DiamondCore Diamond Fields Intl. Diamond North Resources
Dios Exploration Equinox Minerals Ltd. Harry Winston Diamond
Peregrine Diamonds Ltd. Rio Tinto PLC Sanatana Diamonds Inc. Shear
Minerals Ltd. Starfield Resources Inc. Stornoway Diamond AAUKY OTC
AZU BHP BCD DFI DDN DOS EQN HW PGD RTP STA SRM SRU SWY TGX VALE
TSX-V NYSE TSX TSX TSX-V TSX-V TSX TSX TSX TSX NYSE TSX-V TSX-V TSX
TSX TSX-V NYSE $22.290 $0.120 $79.190 $0.130 $0.085 $0.255 $0.345
$4.070 $10.460 $2.120 $2.270 $58.743 $0.120 $0.060 $0.090 $0.630
$0.085 $33.460 $19.280 $0.100 $65.460 $0.180 $0.170 $0.200 $0.320
$3.860 $13.710 $2.460 $2.010 $48.180 $0.080 $0.055 $0.075 $0.520
$0.080 $26.640 -13.50% -16.67% -17.34% 38.46% 100.00% -21.57%
-7.25% -5.16% 31.07% 16.04% -11.45% -17.98% -33.33% -8.33% -16.67%
-17.46% -5.88% -20.38% $23.550 $0.155 $83.200 $0.210 $0.300 $0.395
$0.375 $4.680 $14.020 $3.310 $4.650 $62.243 $0.250 $0.120 $0.220
$0.800 $0.215 $34.710 $12.320 $0.080 $49.070 $0.020 $0.040 $0.125
$0.085 $1.980 $5.360 $1.510 $0.540 $30.000 $0.055 $0.040 $0.070
$0.105 $0.070 $15.580 N/A $0.0 N/A $0.0 $0.8 N/A N/A 179.86 $133.7
$0.0 0 $0.0 N/A N/A $0.0 $0.0 N/A $6,848.0 19.83 5 N/A N/A N/A N/A
5.82 21.61 N/A N/A 8.28 N/A N/A N/A N/A N/A 51,430.00 8.37 12.96
7.98 15.61 10.30 2,766.37 1,095.22 159.51 173.85 47,148.60 4.39
4.84 39.14 136.74 6.35 19.89 109,616.87
Mountain Province Diamonds MPV
For details, write #118 on Free Info Page, page 120.
True North Gems Vale (ADR)
6.9 130,554.90
Jewellers & retailersBirks and Mayors Fossil Inc. Sears
Canada Signet Group Tiffany and Co. Wal-Mart Zale Corp. BMJ FOSL
SCC SIG TIF WMT ZLC AMEX TSX NYSE NYSE NYSE NYSE $0.980 $28.600
$33.980 $50.200 $54.110 $3.240 $1.250 $38.540 $24.710 $30.800
$43.640 $51.220 $2.300 27.55% -6.16% -13.60% -9.36% -13.07% -5.34%
-29.01% $6.200 $43.420 $30.130 $34.380 $52.190 $56.270 $8.510
$0.330 $21.090 $19.400 $17.570 $23.850 $47.350 $1.800 N/A $393.2
$1,067.0 $810.0 $633.9 $99,848.0 $359.8 N/A 17.06 11.46 12.02 18.64
N/A 14.24 2,606.75 2,652.86 2,672.19 5,511.43 76.10 Nasdaq
$41.070
13.59 190,784.00
coMModitiesGold Silver Platinum Palladium COMX COMX NYME COMX
$1,217.100 $18.250 $1,536.800 $450.700
*This selection of securities is not to be interpreted as a
solicitation and companies are not endorsed by Rive Gauche
Media.
32
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
miningnewsXstrata Workers Reach Tentative Labour
AgreementUnionized workers at Xstratas metal refinery in Montreal
have reached a tentative threeyear labour contract agreement with
the international mining group just three days before their current
contract was due to expire. The refinery produces nearly
one-million ounces of gold a year as well as some silver, and
receives feed from Xstrata smelters in Canada, Chile and Vales
Canadian Operations. The last round of talks, which took place in
2007, broke down and resulted in a one-month strike.
Hinterland Metals Begins Exploration on Ballarat
PropertyHinterlands Metals Inc., a mineral exploration company
engaged in the acquisition, exploration, and development of mineral
resources, has begun exploration on the Ballarat gold property. The
Ballarat property is located 100km west of Dawson City in the White
Gold district of Yukon on a stretch of land with a good historical
cumulative gold production in the period 1913 to 2006.
Lake Shore Gold, Northern Superior Close Ti-P-Haa-Kaa-Ning
DealLake Shore Gold Corp. and Northern Superior Resources Inc. have
closed the sale of Lake Shore Golds 50 per cent ownership on the
Ti-pa-haa-kaa-ning Joint Venture to Northern Superior. In return
Lake Shore Gold will receive 25,000,000 common shares of Northern
Superior from the treasury and warrants to purchase 12,500,000
Northern Superior common shares at $0.30 per share for five years
as well as other considerations. With the completion of the deal,
Lake Shore Gold owns 25,075,000 common shares of Northern Superior
will hold a total of 37,575,000 common shares, representing a 27.19
per cent interest in Northern Superior.
Gammon Gold Pays $8-Million for Stake in Golden QueenPrivate
mid-tier gold and silver producer Gammon Gold Inc. has paid
$8-million for a stake in Golden Queen, a southern California gold
and silver property. Halifax-based Gammon purchased shares and
warrants in the junior mining company Golden Queen. Each share
Gammon purchased equals one Golden Queen share with each unit price
at $1.60. Gammon will also hold about 5.3 per cent of Golden Queens
issued and outstanding shares, or 7.5 per cent on a fully diluted
basis, and will also have the right to participate in future Golden
Queen financings to maintain its proportionate share holding.
Manicouagan Elects New Board of Directors MemberManicouagan
Minerals Inc. has elected Claude Britt to its board of directors.
Britt, the former vice president of exploration of Pangea
Goldfields Inc., has been active in the mineral exploration
industry and has international experience including positions in
Silidor mine in Rouyn Noranda, the Tulawaka and Buzwagi mines in
Tanzania and the Pukakaka Sur deposit in Peru.
Greystar Resources EIA Reinstated, Shares Jump
40%Vancouver-based Greystar Resources Ltd. saw its shares jump by
more than 40 per cent on May 31 after the company announced their
appeal to reinstate the environmental impact assessment (EIA) for
its flagship gold and silver project in Colombia was successful.
The Canadian mining companys EIA for the Angostura project was
reversed after new mining legislation was passed, but Greystar
appealed and won.
Laurion Mineral to Begin Sturgeon Property Diamond
DrillinLaurion Mineral Exploration Inc. is set to begin the 2010
diamond drill and exploration program on its Sturgeon River
Property. Laurion is also planning to complete comprehensive
sampling of the waste rock pile on the property and a program of
hollow auger sampling in order to extract the contained ounces of
gold. The Sturgeon property is located in the Irwin, Pifher,
Walters and Elmhirst Townships of the BeardmoreGeraldton Gold Camp
in Ontario. [CJ]For details, write #119 on Free Info Page, page
120w w w. c a n a d i a n j e w e l l e r. c o maugust 2010
Globex-Savant Hit Gold on Parbec Property on First DrilGlobex
Mining Enterprise Inc. announced that Savant Exporations Ltd. has
hit gold on its first drill hole on the Parbec property in Malartic
Township, Que. The first hole on the Parbec property tested, the
Camp Zone, intersected at 19.25g/t Au, while the second zone was
intersected 150 metres further down in what is called the North
Veins.
CJ
33
techfeature
Ethical TechWhen you consider ethics in the use of technology,
two main concerns come to mind: sustainability and privacy.B y A
mBer KlAehn
I
ncreasingly, sustainable business practice is considered a
standard of good citizenship, and customers expect it. Technology
is key to sustainable practice. Consider the ways software enables
the retailer to reduce its paper-use: A POS system allows the
retailer to create and store client profiles online personal
information, buying history, preferences and so on. It also allows
you to input orders, track repairs and manage inventory. Todays
software solutions are designed for ease-of-use and can be
customized for specific needs. The more record keeping you do
online, the greater the reduction in use of paper. You need only
print a hard copy as required rather than as a matter of course.
Another paper-saving benefit of technology is in marketing online.
Marketing materials such as catalogues, direct mailing promotions
and invitations to special events can all be created and posted
online, or emailed to client lists. In addition to being a green
approach, there are substantial savings on expensive printing
costs. Consumers are also more and more likely to shop online,
looking at product lines and ideas. As the retailer, you can print
product pages on demand when there is a need for catalogue-type
information or takeaways. With direct-mail promotions and
invitations, technology allows you to see who is opening your mail.
This helps you better target future promotions and to evaluate the
effectiveness of different approaches and promotions. Going one
step further with technology, using Software as a Service (SaaS)
business owners share a common software source online, which
reduces the need for individual copies of programs. The benefits go
beyond more efficient store management. Sustainability is a selling
benefit. More and more customers are looking to do business with
companies they see as being ethical in their environmental
responsibility. Privacy underscores all this sustainable practice
based on the use of technology. This is especially true in any
business that is based on clientrelationship and trust. It is
particularly important for the jewellery retailer who captures
highly personal data: details on the client and
family members, special occasions such as birthdays and
anniversary dates, purchase history, credit card information and so
on. The retailer needs to warrant that information is kept
confidential and that it is securely stored. If you dont already
have one, you may want to consider developing a privacy policy for
your business, that includes a confidentiality agreement that all
employees must read and sign. Part of the privacy policy could
include restricting access to client information to certain levels
of staff or to categorizing clients to higher or lesser degrees of
need for privacy, depending on the extent of personal information
that you are collecting. A good privacy policy would make it clear
that employees may not discuss any private information they may be
privy to. Nor may they use client information for anything other
than business related to the jewellery store. Not only is this
essential, good business practice but also it is law. Privacy
legislation dictates how personal information can be used. Clients
have the right to request records on files related to them and to
how their information is used. One of the ways the retailer can
build client trust is to let clients know that privacy and
confidentiality policies are in place. Another key element is to
let clients know that your business systems work on the highest
level of security. Ensure that your software is PA-DSS certified,
so that all personal information, including credit card detail is
securely handled and stored. Part of the privacy issue is being
careful about not spamming clients. Use email and Twitter or any
other electronic messaging judiciously. Technology has opened up a
new world of communication but it is important to have a planned
approach to client contact. As technology continues to develop and
evolve at a fast pace and as it is increasingly used for efficient
and sustainable business practice, so will new ethical issues
arise. A proactive approach to putting privacy and security
policies in place will send a clear message to your clients that
yours is an ethical business worthy of their trust and patronage.
[CJ]
34
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
New from Italy and Now in Canada
Original Italian Design 19 Colours 3 Sizes. High Silicone Rubber
Ultra Light (10 Grams) 3 Atm Water Resistance
Contact Ofcial Canadian Distributor at (416) 409 3855 or email
to [email protected]
For details, write #120 on Free Info Page, page 120.
benchfeature
A broken 50mm camera lens can be used as a huge 10x loupe.
My favourite tip: a carbide int wheel from a disposable lighter
makes a great rotary le and texturing burr.
Bargain HuntersSaving dollars on equipment can be really helpful
to a shops bottom line. Often, tools and equipment from other
industries prove useful, and are sometimes cheaper than regular
tool suppliers. Some call this scrounging, although more
professional terms include upcyling and repurposing.BY CHARLES
LEWTON-BRAINhen looking outside the jewellery world for tools and
equipment, there are a number of basic principles to keep in mind.
Describe the problem you want to solve and then look for industries
that have the same problem. Look for patterns; if something looks
like something else there is probably a relationship. For instance,
if you need to remove dust that you generate while working, visit
an aestheticians shop where they grind acrylic nails and have to
remove the dust and keep it out of the air: they have mesh-topped
vacuum boxes for this purpose. Another example is Aquaplast, a
wonderful plastic material that turns into so putty in hot water
and hardens sti y at room temperature just like pitch. It can
replace pitch and shellac in stone setting, and can be used to make
handles, so jaws for pliers and so on. Do you remember friendly
plastic? It is the same material, and works the same way. And so
does the sheet material used to make lightweight casts for broken
limbs. You may be able to get some from a hospital worker friend.
It is important to shi categories that is, to look at how you (and
other people) class things in your mind and see if you can break
out of that putting-things-into-mental-boxes behavior. An example
is chasing tools, which sell as high as $60 for ve on eBay while
wooden boxes of 80-100 watchmakers staking tools (the same hardened
and tempered steel, same thing as chasing tools, and easily altered
to suit ones purpose) sell for $25. Watchmakers tools are classed
as obsolete and only for xing watches, but shi mental categories
and that box is worth a pile. If you were to sell those 80 tools as
chasing tools they would fetch over $500.
W
A vital principle is looking for someone (or some industry) who
uses so much of something they do not value it. ere are numerous
examples of this. The int wheel from an older-style disposable
lighter is a great carbide steel burr that jewellers might
otherwise pay several dollars for. For lighters, they are made in
such quantities that they can be produced incredibly cheaply. When
the lighter is empty, the top can be pried apart and the int wheel
placed on a standard screw mandrel for the exible shaft to obtain a
carbide burr. It works like a rotary le for ling edges, texturing
and coarse metal removal. Dry pickling acid (you know the
ubiquitous brand I mean) is almost the same as sodium bisulfate,
which is commonly sold as swimming pool acid and used to change the
pH of swimming pools and hot tubs. It is far less expensive there
than at the jewellery supply store ($1.50 for the same amount you
would normally pay $6 for) It is also the main ingredient in most
toilet bowl cleaners, and can be bought very cheaply in drums as an
industrial toilet bowl cleaner. If you know someone who works in an
institution (jail, school, factory, etc.) they have large oor
polishing machines with giant scotch brite pads on the bottom. When
they think the pads are worn out, they are still good for our use,
and even better are the round discs they punch out and throw away
from the middles of the pad when they are mounted on the machine.
Sti en up the center with a little epoxy and they are essentially
the same scotch brite discs for the polishing machine for which
jewellers pay up to $8 each.
36
CJ
AUGUST 2010
w w w. c a n a d i a n j e w e l l e r. c o m
TM
TWO STUNNING COLLECTIONS
includes beautiful gift box
WIN BACK YOUR PURCHASEFor details, write #121 on Free Info Page,
page 120.
Anyone who books the tower system by August 15th, 2010 will be
entered in our main draw to win back your purchase (approx. value
$4000)
Visit our booth to see these exciting new linesJCK Toronto,
Booth #1221 WCJE, Edmonton, Booth #413,415,512,514 Expo Prestige
2010, Montreal, Booth #725 Shiny Jewellers
27 queen street east suite 300 toronto, ontario m5b 2m6 tel:
416-367-0707 fax: 416-367-8633 www.shinyjewellers.com
www.bellagoldcollection.ca email: [email protected]
benchfeature
We can nd vibratory tumblers cheaper at gun shops than at
jewellery suppliers (there are lots more gunners than jewellers),
and they are generally about 30 per cent cheaper. Delrin metal
forming hammers used for anticlastic raising and metalsmithing
often run $38 at jewellery suppliers, but cost only $17 at auto
body supply stores, as they are used to x dents in cars. There are
a lot more auto body folks out there than jewellers. Additional
examples from the auto industry include waxes and transparent
paints that protect metal surfaces, designed for expansion and
contraction, extremes of temperature, acidic rain and ultraviolet
light in short, an ideal, long-lasting nish for certain metal
objects. In the same way, Nicholas Lacquer, beloved by people who
use patinas and metal colouring, is found most easily in music
stores, as it is used universally on high school marching band
instruments as the longest lasting nish a brutal testing ground for
a product. It must be good. Garden potassium sulfur solutions
(sometimes called lime sulfur spray) can be used to oxidize silver
surfaces much like liver of sulfur does, as can photographers
selenium print toner solution (contains selenic acid, basically the
same as most gun-bluing and brass black type solutions). A source
for titanium wire with which to make great soldering picks is your
local high-tech bike shop. They use titanium spokes, and usually
have bent ones for free. One can buy round leather dog chews in
dierent diameters at the pet store, cut them in half, drill through
them and mount an appropriatesized hammer handle in them to make
very inexpensive, good-quality leather mallets, particularly in the
small sizes. Look for a chew that is solid all the way through, as
some will have cavities in them. Two dollars gets you three small
mallets. Round puck-shaped chews make a good chasing hammer. Use a
50mm camera lens as a giant, high-quality loupe for working with.
You can pick one up for free or cheaply from a camera shop if the
iris diaphragm inside is broken. The optics are great on such a
lens, and the eld of view is large. Electroplaters are just DC
current. You can use kids model racing car and train transformers
for plating ($5 at a ea market) or even a battery charger ($10 at a
ea market). A really good plater is a used high-tech regulated
power supply from eBay ($65). This is normally used for electronics
applications.A toy train or car transformer makes a very effective
electroplater.
A chasing hammer made from a rawhide dog chew on a drumstick
handle. The circular shape lets you hammer at different angles, so
you dont have to have your elbow high in the air is normal with a
standard chasing hammer.
Aquaplast and Jetsett are thermoplastics that replace pitch.
So, providing you take care not to endanger yourself,
substituting one thing for another or scrounging can be really
helpful in dropping that overhead over the long haul. [CJ]
38
CJ
AUGUST 2010
w w w. c a n a d i a n j e w e l l e r. c o m
For details, write #122 on Free Info Page, page 120.
O T T I M O C R E AT I O N S I N C . 1 - 8 0 0 - 3 6 3 - 0 1 7 8
, T W S T E E L - WAT C H E S @ O T T I M O C R E AT I O N S . C O
M , W W W. T W S T E E L . C O M
Moving ForwardPDAC 2010 The Ring of Fire and the Rebirth of
Ontario Mining.BY STAN SUDOLhe mood at the annual Prospectors and
Developers Association of Canada (PDAC) convention in Toronto was
de nitely more upbeat and promising than last year. As the worlds
major economies start to recover from last years market crash and
the collapse of commodity prices, most observers agree that Chinas
insatiable appetite for metals will continue. The March convention
is the worlds premiere event for mineral exploration and
development professionals. ese include representatives of major and
small-to-medium-sized junior exploration and mining companies,
technical experts, government o cials, prospectors, mine nanciers
and investors, just to name a few of the participants. The
Investors Exchange allows hundreds of mineral exploration companies
to gather under one roof to promote their projects, many of them
prospective diamond and gold properties, and allows the average
shareholder in a junior mining company to talk to the presidents
and nd out rst-hand the facts. is is the largest and sometimes one
of the most notorious conventions in Toronto. Twenty years ago,
when it was still held at the Royal York Hotel, a mining promoter
was murdered by an angry creditor. e longest reigning PDAC
president, Viola MacMillan, was charged with insider trading during
the infamous Windfall Scandal of 1964. (MacMillan served seven
weeks in jail before being released on parole. Many feel she
T
was a scapegoat and was eventually cleared of all charges. She
is now in the Canadian Mining Hall of Fame.) In 1997, Bre-X
Minerals chief geologist, John Felderhof, was presented with the
Prospector of the Year Award for the discovery of the worlds
biggest gold deposit in Busang, Indonesia. He gave it back once it
became known that someone added gold to the core samples, turning
the entire a air into the largest gold swindle in mining history.
Without a doubt, Ontarios mining sector was one of the top
discussions at this years PDAC, held March 7-10. e Ring of Fire
mining camp, located in the muskeg swamps of the James Bay
lowlands, 500km northeast of under Bay, has almost single handedly
heralded the rebirth of Ontario mining industry. For the 21st
century, the discovery of chromite in the Ring of Fire could be as
big as the discovery of nickel was in Sudbury in the 19th century,
the recent Ontario Budget speech boldly claimed. We are fully
committed to working with Aboriginal Peoples and Northern Ontarians
to build on the Ring of Fires potential. Tentative plans by
Cleveland-based iron ore producer, Cli s Natural Resource, call for
a $1.3-billion investment, including a concentrator, ferrochrome
processing facility and a $600-million, 350-kilometre rail line in
the north.
40
CJ
AUGUST 2010
w w w. c a n a d i a n j e w e l l e r. c o m
miningfeatureChromite, when smelted into ferrochromium alloys,
is used in the production of stainless steel. There are no chromite
mines in North America. Thousands of construction jobs and promise
of full-time employment for many Aboriginal communities in the
north are welcome news to a region and province facing high
unemployment and record budget deficits. Not since the heady
gold-rush days of the Hemlo discoveries in the early 1980s, has a
mining development so influenced Ontario economics and politics. At
a luxurious gala held at the Fairmont Royal York Hotel the mining
sectors version of the Academy Awards the five men responsible for
the Ring of Fire were given the prestigious PDAC Prospectors of the
Year Award. Recognized for the significant base-metals and chromite
discoveries in Northern Ontarios Ring of Fire were: John D. Harvey,
mining consultant; Donald Hoy, former Freewests VP Exploration;
Richard Nemis, previous president and CEO Noront Resources; Neil D.
Novak, president and CEO, Spider Resources; and Mac Watson, former
Freewest president and CEO. Sudbury-born Richard Nemis said, My
heart will always belong to Northern Ontario. It gives me great
pleasure to see the potentially enormous economic boost the Ring of
Fire discovery will have on the north, on Aboriginal communities
and hopefully, on Sudburys worldclass mining supply and service
industry. Nemis is an ardent Johnny Cash fan and he was the
promotional genius who nicknamed the discovery Ring of Fire. The
area has the unique shape of a broken circle or crescent while the
original deposits were the result of magma or molten rock from huge
volcanic action. He continued, In fact, I think the Ring of Fire
will rival the Sudbury basin and the economic impact of this
discovery on the Ontario economy will probably run into the
hundreds of billions of dollars over time. At the PDAC Aboriginal
Forum, Michael Gravelle, Ontario minister for Northern Development,
Mines and Forestry, said, Im glad to see so many of you here today,
because PDAC is an excellent venue for fostering collaboration I
think we all understand that there is a huge opportunity here. The
industry can be a catalyst for an economic revival in many of our
Aboriginal communities while developing superb mineral
deposits.
w w w. c a n a d i a n j e w e l l e r. c o m
august 2010
CJ
41
For details, write #123 on Free Info Page, page 120.
miningfeature
is also estimated that De It all of Ontario during the lifeBeers
will contribute $6.7-billion cumulative GDP impact for of the
Victor Mine. Gravelle mentioned that more that 60 agreements
between mining companies and First Nations and Metis have been
signed, and more are in the works. There was a sense at this years
PDAC that the tide is turning in the relationships between
Aboriginal communities and the mining sector. The conf lict between
Platinex Inc. and the Kitchenuhmaykoosib Inninuwug First Nation
(KI) over the Big Trout Lake Property was the exception, not the
rule. The province recently settled outstanding lawsuits. Of course
the southern media highlighted the conflict, which allowed
environmentalists to infer that Aboriginal communities were
anti-mining. For more than a century, the federal government has
not kept promises with First Nations and has not been able to
alleviate the third-world poverty in most Aboriginal communities.
Over the past two decades, success stories such as De Beers Canadas
Attawapiskat diamond mine and Goldcorp Canadas Musselwhite gold
mine, both in the same region as the Ring of Fire, have proved that
the mining companies do what they say and keep their promises. At
Goldcorps Musselwhite gold mine, a precedent-setting agreement
between the company and four surrounding First Nations communities
ensures that qualified aboriginals are given priority in the hiring
process. In addition, native businesses were encouraged to supply
the mine site with services, and First Nation employees were also
provided with apprenticeship training programs in various trades.
At De Beers Canada Inc.s Attawapiskat diamond mine near the James
Bay coast, approximately $1-billion was spent on construction of
the mine, with approximately $167-million spent with Aboriginal
businesses or joint venture partners during the construction phase.
It is also estimated that De Beers will contribute $6.7-billion
cumulative GDP impact for all of Ontario during the life of the
Victor Mine. A May 2010 workforce snapshot showed approximately 44
per cent of the 519 employees less than two years into full
production were Aboriginal. In addition, De Beers has dedicated
$1.2-million on literacy programs in the coastal settlements, built
an $850,000 training centre in 2005 and a second in 2009 at a cost
of $1-million in Attawapiskat, while contributing $2-million to
help leverage more than $10-million in pre-employment training. The
announcement of a new nickel/copper/PGM deposit by FNX at its
Victoria Property, on the western side of the Sudbury Basin, was
much needed good news for a community in the middle of its longest
labour strike ever. The Sudbury Basin is the richest mining
district in North America, and among the top 10 most significant
globally. It is also the third largest source of platinum in the
world as a by-product of the rich nickel-copper sulphide ores. The
top platinum producer is South Africas bushveld mining district,
followed by Russias Norilsk mining operations in Siberia. The
Victoria deposit has the potential for 10-20 million tons, would
take four to five years to build, and employ about 250 workers. FNX
will continue with its exploration drilling for another 12 to 18
months before deciding to develop the deposit. FNX CEO and Chairman
Terry McGibbon had a big smile on his face as he was giving
Laurentian Universitys new president, Dominic Giroux, a personal
tour of the PDAC convention. MacGibbon said, The Sudbury Basin is a
unique geological feature, which has produced or has mineral
reserves worth more than a trillion dollars at todays metal prices.
Touring the PDAC today with Dominic, I wanted to highlight the size
of the global mining industry. MacGibbon continued, Our discussions
focused on the potential role that Laurentian University can play
in bridging the well-documented shortages of geologists, engineers,
environmental professionals and other staff for the mining
industry. In early May, FNX announced a $1-million donation for
Laurentians mining programs. On the last day of the convention, Don
Coxe, the well-respected, strategic advisor for BMO Financial Group
and an ardent believer in the commodity super-cycle, gave a lunch
speech on the incredible potential and need for Canadas junior
mining sector. Coxe said, I cant think of a better career in the
next 25 years than geology. To anyone coming in, what you will be
tying yourself into is the hinge of history itself, where
two-billion people move from the outside to the inside and they
cant do it without you. He was referring to the industrialization
and urbanization of China and India that will impact billions and
the insatiable demand for mineral products to meet their growth.
The hinge of history could just as well refer to the rebirth of
mining in Northern Ontario and the enormous opportunities for
Laurentian University to train the next generation of skilled
mining professionals and for Aboriginal communities to fully
participate with the mineral sector in the environmentally
sustainable development of their traditional lands. [CJ]
42
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
For details, write #124 on Free Info Page, page 120.
The BenchmarksIts no secret that certain places produce the
finest specimens of certain gems. The traditional sources are best
known because they have been producing for the longest. Youll soon
realize they become the standard for all others.By Duncan
Parker
Sri Lankan sapphire of 9.67 carats.
sapphire from Kashmir is very hard to come by these days. There
has been no sapphire mining in this disputed region between India
and Pakistan (listed alphabetically) for over 60 years. Despite, or
perhaps due to the inherent rarity of a gem that hasnt been mined
for more than half a century, Kashmir sapphire carries a cachet
that no other sapphire can come close to. Kashmir sapphire is
considered the best because in the best examples, the colour is
exceptional; the gems are rich and bright. If a sapphire can be
identified as Kashmir, then the gem is worth more than an
equivalent looking sapphire from anywhere else. This is where it
can get interesting for the gemologist and appraiser. If a sapphire
is Kashmir, them it will be much more costly than a sapphire from
somewhere else, even if the two have an appearance that is
virtually the same. Laboratories are increasingly being asked to
identify the geographic origin of gems. Can this be done? Many
specialists have spent years compiling their reference collections
for gem origin. Knowing the nature of colour, colour zones,
inclusions, response to ultraviolet radiation, growth features,
geological genesis and so many other features provide strong hints
as the origin of a gem. If a sapphire is identified as Kashmir it
will certainly sell for more than a sapphire identified as
Madagascar or Burma (now referred to as Myanmar). I have seen a
sapphire that was described to me as having been mined in
Madagascar. The gem was taken to a
A
44
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
facevalue
38.7-carat Tanzanite.
If the gems themselves are really comparable, then surely the
source shouldnt play a big rolein the price, should it?
lab where it received an origin certificate as Burma and later,
at another lab received a certificate as Kashmir. Jackpot: The gem
has undergone a metamorphosis from a recently mined very nice
Madagascar sapphire to a vintage, and very rare Kashmir gem. The
price is probably four or five times what it should have been as a
Madagascar gem. At Harold Weinstein Lab, we have debated the origin
and value subject with many dealers, labs and other specialists.
Laboratories such as GIA dont give dollar values, and it would be
nice to be in that position, but an appraiser, by definition, does
put dollar values on items. If a gem of a certain origin comes in
for appraisal, it gets a value that might be determined by the
origin. The important gem heritage sites are few, but important.
They are important, and often are historically the sources of the
finest specimens of their respective gems. The problem is that
there are sometimes other newer sources that have appeared that are
capable of producing equally beautiful gems. There are often good
arguments for the heritage sources to retain value. Consistency of
quality and reliability of the source are important. Colombia is
the traditional source for very fine emeralds. Really rubbish
emeralds can come from there too, and they are often identifiable
as
Colombian, but any source will have good and bad. Colombia has
long been able to consistently produce good quantities of fine
emerald, and though there are political difficulties in the
country, the emeralds are still coming out. Afghanistan has
produced some exceptional emeralds, and some work has been done to
develop the source. In my opinion, some of the Afghan emeralds can
easily compete with really fine Colombian emerald. Is there any
rational reason for two virtually matching emeralds from Colombia
and Afghanistan to be different prices? If the gems themselves are
really comparable, then surely the source shouldnt play a big role
in the price, should it? I realize that there is a really slim
chance of mining in Afghanistan under its currently fragile
political, social and military conditions. Is there good reason
that two really similar gems should be very different prices just
because one is from a poorly known source? On the opposite, Myanmar
is renowned as the source of the finest rubies in the world, but we
are seeing appraisers and gemologists being asked to identify
sources that are not Burma. Vietnam has produced some really
exceptional gems, but the source is smaller and less reliable.
Madagascar has produced some good rubies, but is better known for
sapphire, as is Sri Lanka.w w w. c a n a d i a n j e w e l l e r. c
o maugust 2010
CJ
45
facevalue
Diamonditisis,rarely identified aby origin, and when it may
realize fewpercentage points extra, barely covering the cost of
additional paperwork to track it and laser engraving.
Untreated, 4.25-carat ruby from Tanzania.
There really might be very little competition for the finest
Burma ruby, but the U.S. has passed a bill prohibiting the import
of ruby and jadeite jade from Myanmar. The ban on imports has
created something of a scramble entirely based on origin. There is
suddenly a demand for ruby from anywhere except Myanmar. We have
had requests to identify ruby as red sapphire because the U.S.
embargo only includes ruby and jade, not sapphire, peridot or other
gems for which Myanmar is noted. Morally we couldnt call ruby red
sapphire, but it shows that origin has become a big deal in certain
circles. An important alternate source for ruby is Tanzania, which
has several mining areas opened up, including Winza. The rubies
from Winza often have an orangish tone with the red, they often
have blue streaks in them, they are noticeably included, but, on
the plus side, theyre usually not heat-treated. These rubies are
truly inferior to Myanmar rubies, but the U.S. is a huge market and
the industry needs a source of ruby that is ironically not the
traditionally finest. The price for these rubies is much higher
than it really should be, but the trade has to take what it can
get, and sales of ruby into one of the worlds biggest jewellery
markets is strangely limited right now. Sometimes a source is
important because it is the only one. Tanzanite, strangely enough,
comes from the country that is its namesake, and there really arent
other sources of note. It doesnt get a premium for being from
Tanzania, it just happens to come from there, and there are no
price comparisons.
Sometimes one source produces good material and others produce
inferior goods. There are several sources of opal in the world
right now, but opal from the very dry island of Australia is very
stable, and is resistant to cracking, and holds it play of colour.
Opal from Madagascar dries out and turns cloudy, Idaho opal crazes,
and opal from several African nations has incredible play of
colour, but usually cracks very extensively, so Australian opal
demands a price based on being virtually the only source for stable
gem quality opal. Diamond is rarely identified by origin, and when
it is, it may realize a few percentage points extra, barely
covering the cost of additional paperwork to track it and laser
engraving. Canada is one of the few sources of diamond that is
specifically identified, and about 95 per cent of Canadian Diamond
is not identified as coming from here. The only diamond that
fetches a notable premium on its price is Golconda diamond.
Golconda diamond is from India, the worlds first source, and the
only source for several thousand years. Golconda hasnt produced any
diamonds for centuries, and though there is current exploration, it
is historical, and therefore has a heritage cachet, ad when these
gems come up for sale they can fetch a big premium. Perhaps it isnt
source that is important in adding value to gems, but history. The
quality of a gem contributes heavily to its value, but rightly and
justifiably the story and historical background of a gem can carry
some sense of journey and tradition to add substantially to value
too. Justifiably, the romance is an important element of value in a
gem, despite comparables from lesser-known sources. [CJ]
46
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
For details, write #125 on Free Info Page, page 120.
marketingfeature
Guiding LightsNew rules for Product of Canada and Made in
Canada.By Stephen I. S elznIck and elIzaBeth SInnott from c aSSelS
B rock & B lackwell llp, t orontoo ensure truth in advertising
and to provide manufacturers, importers and retailers with
guidance, the Competition Bureau has introduced new enforcement
guidelines relating to Product of Canada and Made in Canada claims
applicable to non-food products. The guidelines that came into
effect on July 1, 2010, supersede the former guide to Made in
Canada claims, and describe the Bureaus approach to assessing
claims under the false or misleading representation provisions of
the Competition Act, the Consumer Packaging and Labelling Act (with
respect to non-food products only) and the Textile Labelling Act.
The publication of the new guidelines is a clear signal that
territorial source of origin claims should be revisited and
reexamined in order to avoid attracting scrutiny from the Bureau
and to avoid potential consumer complaints. With respect to
precious metals and precious metal articles including gold,
palladium, platinum and silver (and an alloy of any of those metals
or an article that is wholly or partially, or purporting to be
wholly or partially, composed of a precious metal the rules for
quality markings have not changed, and are outlined in the Precious
Metals Marking Act and Precious Metals Marking Regulations.
T
48
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
a touch of elegance
Introduce
with Tecno Display
Now Available in Canada
[email protected] tempered glass
laminate and veneer finishes quality crafted display showcases made
in North America
For details, write #126 on Free Info Page, page 120.
marketingfeature
the Bureau prohibit the or misleading The Acts administered by
when a business makesmaking of falseCanada or representations.
Therefore, a Product of Made in Canada claim, it should do so in
accordance with the guidelines.
While quality markings on precious metals are not mandatory, the
marking, in order to refer to the quality of a precious metal, must
comply with the Precious Metals Acts. Under special circumstances,
a Canadian national mark, a maple leaf surrounded by the letter C,
for example, may be applied in accordance with the Precious Metals
Acts if the: article is wholly manufactured in Canada; article is
composed of a precious metal of a prescribed quality; article has a
prescribed quality mark applied to it; and dealer applying the
national mark is properly authorized by a Commissioner appointed by
the Bureau. While the Precious Metals Acts provisions must be
followed in applying quality marks or the Canadian national mark on
a precious metal, the guidelines have important advertising and
marketing considerations for those in the jewellery business,
especially for those manufacturing or selling jewellery not made of
a precious metal or jewellery not containing a quality mark. The
Acts administered by the Bureau prohibit the making of false or
misleading representations. Therefore, when a business makes a
Product of Canada or Made in Canada claim, it should do so in
accordance with the guidelines. The Bureau relies on the guidelines
in determining whether to investigate a consumer claim or to
undertake appropriate enforcement action for non-compliance. The
new guidelines create a clear distinction between Product of Canada
and Made in Canada claims. In order to be identified as a Product
of Canada, items must satisfy two conditions. First, the last
substantial transformation of the goods must have occurred in
Canada. Secondly, at least 98 per cent of the total direct costs of
producing or manufacturing the goods must have been incurred in
Canada. The requirements for a Made in Canada claim are less
stringent, and must conform to three conditions. First, as in a
Product of Canada
claim, the last substantial transformation of the goods must
have occurred in Canada. Secondly, at least 51 per cent of the
total direct costs of producing or manufacturing the good must have
been incurred in Canada. Finally, the Made in Canada representation
must be accompanied by a qualifying statement, such as Made in
Canada with 60 per cent Canadian content and 40 per cent imported
content. If a product does not meet the criteria, the Bureau
recommends using more specific terms to reflect the activities that
took place in Canada, e.g. Assembled in Canada with foreign parts.
General terms such as produced or manufactured are discouraged as
they are likely to be understood by consumers as synonymous with
Made in Canada. When determining whether a Product of Canada or
Made in Canada declaration has been made, even if these exact words
are not used, the Bureau will look at the general impression
conveyed by the representation. The Bureau will also consider any
visual elements (e.g. flag representations or colour schemes),
illustrations and implied claims that may alter the plain meaning
of the words. If the Bureau finds that a territorial source of
origin representation is materially false or misleading, several
avenues of enforcement are available, including administrative
monetary penalties, restitution and prohibition orders, publication
corrective notices or criminal prosecution. The enforcement of the
misleading advertising provisions of the Competition Act also give
rise to a civil right of action in certain circumstances, exposing
manufacturers, importers and retailers to direct consumer
litigation and potential class action claims. Those selling or
advertising products in Canada should revisit packaging and
marketing materials as well as current inventories of product in
order to consider appropriate changes to comply with the
guidelines, including the over-stickering of inventory not already
sold to the market. For further information please visit
www.casselsbrock.com. [CJ]
50
CJ
august 2010
w w w. c a n a d i a n j e w e l l e r. c o m
For details, write #127 on Free Info Page, page 120.
Always on GuardB y Mo CharaniaWe all know statistics say
lightning doesn't strike twice, but do we expect it to strike even
at all? Mo Charania, owner of Jubilee Fine Jewellers in Ottawa,
knows first hand what lightning feels like. Charania is a JVC
director, a JVC Crime Prevention member and past president of the
Canadian Jewellers Association. His message is that this can and
will happen. Be prepared. He is someone who has experienced
lightning. Phyllis Richard, Executive Director, JVC. Its a Saturday
afternoon in a busy mall, our jewellery store full of clients its a
busy day, things are good. Then all of a sudden, four masked and
armed men enter the store and yell this is a hold up, everyone to
the floor NOW. Everything seems to happen in slow motion. You h