Canadian Food Brands on Tmall and Taobao

V1.0Copyright 2014 | LAT Multilingual | All Rights Reserved

Canadian Food Brandson Taobao and Tmall

Prepared by: Lesley NingJuly 2014

200 - 1892 West Broadway, Vancouver, BC V6J 1Y9www.latmultilingual.com [email protected] 1-866-

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Page 2 of 12V1.0Copyright 2014 | LAT Multilingual | All Rights Reserved

What is the difference between Taobao, Tmall and Tmall Global?


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C2C marketplace where individuals or businesses can sell their products to consumers.

To sell on Taobao, individuals or businesses need verified Taobao seller status and a valid Alipay account, which requires a Chinese bank account and a Chinese Resident Identity Card.

Taobao


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B2C mall for brands and companies that are legally registered and operate in China.

Only open to companies who have a minimum 3-year business in Mainland China.

Tmall


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B2C mall designed for overseas companies that want to reach the massive Chinese audiences using Tmall.

Requires a $25,000 USD security deposit, as well as annual and real-time transaction fees.

The best options for businesses that don’t currently have a Chinese presence.

Tmall Global


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SNACK FOODS: POPULAR ON TMALL

Data provided by Tmall shows of the total number of food items selling on Tmall, snack foods make up 78.3% of the market.


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Categories of Food Items on Tmall

Imported food Snacks Tea and Beverage Alcohol Seasoning and Spice

Bakery Items, Oil, Seafood, Cooked

Food, etc.

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TOP FIVE FOOD CATEGORIES SELLING ON TMALL:

Snacks (30.6%) Cookies (18.5%) Coffee and beverages (12.5%) Wine and alcohol (10.3%) Diary products (7.5%)


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Categories of Imported Food on Tmall


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TOP THREE CANADIAN FOOD CATEGORIES CURRENTLY SELLING ON TMALL:

Vitamins (7676 items) Milk Powder (4824 items) Fish Oil (3016 items)


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Best Selling Canadian Products on Taobao Food industry

Fish Oil Ice Wine Vitamins Seal Oil Maple Syrup Honey Milk Powder0

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Emily Larson

Why does it say Taobao? Previous slide says Tmall.


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Examples of Top Selling North American Brands On Taobao

Brand Name Ddrops Kirkland Infagrow

# of items listed 6585 9925 2020

Example

Canadian Food Brands on Tmall and Taobao

Social Media

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bc v6j 1y9

west broadway

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chinese presence

chinese bank account