Builders + Contractors + H o m e I m p r o v e m ent Retailers & Distrib u t o r s Reach the Infl u e n c e r s CANADA'S LARGEST BUILDER/CONTRACTOR IDEAS MAGAZINE NEW in 2013 • magazine design • wider format • features and columns • website • mobile site Rates & Schedules Editorial outline Circulation / Reader Demographics 25 25 25 25 25 25 c e l e b r a t i n g 2 5 y e a r s o f p u b l i s h i n g s u c c e s s Trade Media Kit 2013
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CANADA'S LARGEST BUILDER/CONTRACTOR IDEAS MAGAZINE NEW in 2013
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Builders + Contractors + Home Improvement Retailers & Distributors
t Retailers & Distr
Reach the Infl uencers
ontraactors +
CANADA'S LARGEST BUILDER/CONTRACTOR IDEAS MAGAZINE
NEW in 2013• magazine design• wider format• features and columns• website• mobile site
The 2011 Mercedes-Benz Sprinter. Starting from $42,900.*mercedes-benz.ca/sprintersaves
Sure, you’d expect a Mercedes-Benz to be an expensive acquisition. But the truth is with its amazing fuel effi ciency – via our BlueTEC diesel engine – and 15,000 kilometer maintenance intervals, the 2011 Sprinter will cost you less to own over 5 years compared to the competition. In fact, up to $6,4001 less – which is money better spent on your business. How’s that for a Mercedes?
With a Sprinter you’ll save up to $6,400over 5 years. That’s a lot of lumber.
S:7.125”
S:9.875”
T:8.125”
T:10.875”
B:8.375”
B:11.125”
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Unhappy customers translate into headaches you don’t need, and timeyou don’t have. Trust KILZ® primers to deliver reliable results everytime. Whatever the challenge, there is a KILZ primer to handle it. Nasty water stains, tannin bleed-through, weathered siding, bold colors… not a problem. You don’t need callbacks. You need KILZ primers.
Callbacks?Forget about it.
www.kilz.com
“I trust KILZ® primer for my crew.” Ken LaFontaine Jr. - Crew Foreman & Pro Painter for 20 years
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OURS, TOO.Your customers expect high-performance decking and low-maintenance living. � at’s why you depend on TimberTech.
Built on more than 60 years of extrusion experience, TimberTech products are made from the highest quality materials
utilizing the most innovative technology in the industry and are backed by a 25-year limited residential warranty. When
your reputation is on the line, build with the best. Build with TimberTech.
YOUR REPUTATION RIDES ON EVERY DECK.RIDES ON EVERY DECK.RIDES ON EVERY DECK.RIDES ON EVERY DECK.
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68302 Timbertech Trade Ad 2012 3/19/2012Publication: Canadian Homes & Cottages Issue:Trim Size: Live Area:Bleed Size:Notes:Colors:
File Scaled at 100%CMYK
8.125” x 10.875” 7.125” x 9.875”8.375” x 11.125”
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We came to Great Falls with a truckload of GREAT�STUFF™ Insulating Foam Sealant and a dream to keep what’s out out and what’s in in. That dream comes true with GREAT�STUFF™ Window & Door. It cures fl exible and creates a durable, airtight, water-resistant bond.And since we don’t want to bow any frames, its formula is low pressure. Just like the kindfolks of Great Falls. And their kind mermaids, who swim behind the bar at the local lounge. You’ll just have to visit our website to see for yourself.
See us in Great Falls at dowgreatstuff .com/GreatFalls®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow. Consult the label and Material Safety Data Sheet carefully before use.
WHETHER YOUR WINDOWS LOOK OUT ON BIG SKIES OR BEAUTIFUL MERMAIDS, GREAT STUFF WILL SEAL THEM TIGHT.
Yes, mermaids. Just go with us on this one.TM
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■ Available in a primer and following sheens: Flat, Low Sheen, Eggshell, Semi Gloss and Gloss.
LOOK FOR IT AT YOUR NEAREST BENJAMIN MOORE® RETAILER.
The Planex Drywall Sander + AutoClean Dust Extractor
You’ll reach high or diffi cult spaces with ease, translating to less time spent moving and setting
up ladders, while achieving a more balanced, fi nished surface all around.
Simple, solid extension system lets you add or remove extensions, so you can work in tight hallways
one minute and on your highest ceiling the next.
Variable-speed controls at your fi ngertips allow you to adjust the machine to the needs of the surface
for both rapid material removal and fi ne fi nishes.
Adjustable suction controls decrease the perceived weight of the machine, so you’ll work more comfortably
over the course of a long day.
When paired with the new CT 36 AC Dust Extractor, the Planex greatly reduces airborne dust, leading not only to the
perfect fi nished surface, but to less cleanup time and more satisfi ed customers.
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Fa s te r. E a s i e r. S m a r te r.
Two extensions – Approx. 83”
One extension – Approx. 63¼”
No extensions – 43½”
Finding the perfect length is easy and takes just seconds.
www.sanderfordrywall.com
See the Planex in action at www.sanderfordrywall.com
Find A DealerScan this code or visit
www.festoolcanada.com to fi nd your nearest dealer.
Advertiser Loyalty
Reader Loyalty
“We refer our clients to your magazine – an educated client is a valuable client and the information Homes & Cottages provides helps us do our job. Keep up the good work.”
John Clarke | Vancouver
“The articles in Homes & Cottages magazine are of interest to me and my clients. I learn something new from every issue and the new product section is well written and of particular interest to me.”
Bob Watson | Calgary
“The content of Homes & Cottages magazine inspires me each issue – features are top-notch and my employees and I read it cover-to-cover. We can count on the quality of new product information, trade tips and keeping current with new building materials and services.”
Walter Schwartz | Ontario
the magazineCanadian Homes & Cottages is Canada’s Largest Building/Contracting results Magazine. For 25 years we have profi led the best and most beautiful renovations and new builds in Canada. Our featured homes, knowledgeable editorial, informative advertising and expert hints and tips, make us an invaluable and inspirational resource.
Alongside our featured homes, every issue includes expert Q&A, pages of new product reviews and design, building and contracting projects to inspire our readers. Homes & Cottages is an effective media tool for your advertising revenue.
Our content inspires. Our readers will turn to you for the next step: the products, materials and services they require to help them turn their projects into reality.
Homes & Cottages 2013 Trade Media Kit | 3
Circulation 2013We are a nationally and regionally-distributed magazine, and CCAB-audited. Homes & Cottages reaches qualifi ed and audited end-users who are active industry tradespeople.
Source: Publisher’s own internal recordsCanada’s Largest and most Preferred trade magazine - trade Circulation 37,753
P.E.I. 190Newfoundland 425USA & Foreign 261Offi ce Copies 600
Regional Profi le
4 | Homes & Cottages 2013 Trade Media Kit
*Editorial Subject to Change
Editorial Calendar 2013Issue 1 (JANuARY/FeBRuARY) ECO-FRIENDLY AND GREEN LIVINGSpace cloSing: January 22 Material cloSing: January 29 publiShed: February 22
This spring the emphasis is on innovative renovations that feature unique flooring applications and window placements, improving living space and making tired, old spaces new. An eco-friendly home, entered into the Ontario Home Builders’ Awards will also be profiled.
Feature: Benefits of down-sizing for empty nesters
Issue 2 (MARCH/APRIL) NEW BUILDS / mORtGAGE FINANCINGSpace cloSing: March 8 Material cloSing: March 15 publiShed: april 19
In this issue we discuss exterior treatments for new builds and seamlessly blending existing and new cladding for renovations. Garage doors styles for new builds and blending them into renovations are discussed, and we’ll also be providing an energy audit walk-through for our readers.
Feature: Single family residences
Product reviews include: Air Conditioners, BBQs, Decks, Gazebos/Four Season Rooms, Pools/Spas, Patio Furniture
Issue 3 (MAY/JuNe) OUtDOOR LIVING / ENtERtAINING /StUNNING KItCHENSSpace cloSing: May 3 Material cloSing: May 10 publiShed: June 14
An extravaganza of outdoor improvement/renovation ideas create incentives to increase living spaces for smaller homes and lakeside living. We’ll be featuring a striking home in P.E.I with sprawling grounds, and a build in Barrie, Ontario, that created a stunning kitchen.
Feature: Cottage retreats and time shares
Product reviews include: Docks, Exterior Lighting, Sound Systems, Play Structures
Issue 4 (JuLY/AuGusT) HOmE HEAtING / BAtHROOmS / LAUNDRY ROOmSSpace cloSing: June 21 Material cloSing: June 28 publiShed: auguSt 2
This issue includes beautiful homes that take advantage of ocean or lake views. The emphasis is on comfortable, open living spaces that include stunning kitchens and bathrooms. Media Rooms, Home Offices and Laundry Rooms are also featured. We also start to look at home heating issues and how to solve problems to lower heating bills before the cold weather strikes.
Feature: Townhouses make a comeback
Product reviews include: Furniture and Accessories, Home Heating, Ceiling Treatments, Home Offices
Issue 5 (sePTeMBeR/OCTOBeR) RENOVAtION EDItION / FINANCING / KItCHENSSpace cloSing: auguSt 16 Material cloSing: auguSt 23 publiShed: SepteMber 27
Exciting kitchen, dining room and bathroom renovations offer new ideas for appliances, floor treatments, countertops and cabinetry – also with an emphasis on eco-friendly options. Mortgages and other financing options for new builds and renovations are examined.
Issue 6 (NOVeMBeR/DeCeMBeR) BONUS DIStRIBUtION NAtIONAL BUILDER SHOWSpace cloSing: october 11 Material cloSing: october 18 publiShed: noveMber 22
This is the issue that features exceptional properties across Canada to stimulate ideas for new builds and renovations in the spring. Seasonal accents include a Holiday Gift Guide and Home Entertainment, while we’ll also be paying a visit to a special cabin creation, perfect for escaping the winter chill.
Feature: Country homes
Product reviews include: Home Security, Small Appliances, Tools, Trim and Moulding
Homes & Cottages 2013 Trade Media Kit | 5
TENSIONS
A step-by-step guide
for a stress-free project
ITChEN CaBINETS
All the options kITChEN COUNTERTOpS
Lazar-sharp designs
homesandcottages.com | ISSUE 4, 2012 | $4.95
CustomGranite
Canada's LARGEST BUILDER/CONTRACTOR IDEAS MAGAZINE
CustomGranite
TENSIONS
A step-by-step guide
for a stress-free project
ITChEN CAll the options
k
| ISSUE 4, 2012 | $4.95
ExpERT aDvICE
Choosing portable work benches
gENIUS ThINkINg
Tips of the trade to speed up
construction techniques
TEChNO SmaRTS
Kitchen technology -
smarter than ever
homesandcottages.com | ISSUE 5, 2012 | $4.95
New and improved
New and improved
BacksplashOptions
Canada's LARGEST BUILDER/CONTRACTOR IDEAS MAGAZINE
Banner size options:Leaderboard 728 x 90Wide Skyscraper 160 x 600Square 125 x 125Rectangle 180 x 150Medium Rectangle 300 x 250
Cost will depend on frequency purchased and length of run, either 6 or 12 months. Leaderboard and rectangle (your choice of size) runs between $2,500 for 6 months or $4,500 for 12 months.
Prestige Package 12 month package
ROSLeaderboard and secondary box advertising on websiteText ad posted as content on blog (bi monthly)Annual Program $8000
Diamond Package 2 months min
ROSWide skyscraper, or Medium Rectangle:$350 a month6 month package $150012 Month package $2500
Gold PackageRectangle or Wide Skyscraper$250 a month
For $9,500 you would receive the Leaderboard and rectangle package, and also a test based ad included on the websites blog entry with other monthly features. This also includes free SEO optimization for keywords on this text ad, ensuring more traffi c is generated for your site and works almost as a testimonial. This is only available for 12 months.
Online Advertising Specifi cations
Homes & Cottages Magazine 4 - 2650 Meadowvale Boulevard, Mississauga, ON, L5N 6M5
w w w. h o m e s a n d c o t t a g e s . c o m
6 | Homes & Cottages 2013 Trade Media Kit
TRAD
E
DuPont™ Tyvek® Weathization Systems
DuPont™ Tyvek® Weatherization Systems are an important part of ENERGY STAR®, R-2000 and other Green Building guidelines.
DuPont Flashing SystemsThere are many ways that water can fi nd itsway through window or door openings in ahome. Windows and doors will not performto homeowner expectations if they aren’tproperly fl ashed and leaks occur. By helpingdirect water to the exterior, DuPont FlashingSystems helps to seal the building envelopeand protect against water intrusion. In addition,DuPont Flashing Systems are quick and easyto install, helping to reduce labour costs.
Complete System of ProductsFor optimal protection on all your buildingprojects, use DuPont Flashing Systems withDuPont™ Tyvek® Weatherization Systems,including DuPont™ Tyvek® HomeWrap®, DuPont™ Tyvek® StuccoWrap®, DuPont™ Tyvek® DrainWrap™, DuPont™ Tyvek® Wrap Caps and DuPont™ Tyvek® Tape.
Tyvek® are trademarks or registered trademarks of E. I. du Pont de Nemours and Company or its affi liates. All rights reserved.
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Schluter®-KERDI-BOARDSubstrate, building panel, bonded waterproofing for tile
www.kerdi-board.com | 1-800-667-8746
What will you build fi rst?
Whether you work with mosaics or large-format tiles, an absolutely fl at, level, plumb, square substrate is essential for creating a perfect tile covering.
Saves time• Build a tile-ready surface without wood or cement board• No additional surface preparation required• Cuts with a utility knife
Ideal for wet areas• Waterproof, vapour retardant and dimensionally stable
Easy to transport and work with• Lightweight (contains no cement or fi berglass)• Printed gridlines for precise cutting• Suitable for use on any kind of structure • 7 thicknesses available
How do you move seamlessly between rough sanding, fi nish sanding and polishing without switching sanders? It’s easy when you own a Rotex multi-mode sander. Remove material as fast as a belt sander, then switch to random orbit mode for fi nal fi nishing. You’ll get a better fi nish while signifi cantly reducing sanding time. Plus you’ll eliminate the expense of multiple single-purpose tools. Supported by a wide range of abrasive and pad options, these do-it-all sanders give you tremendous sanding fl exibility, so you can achieve the perfect fi nish no matter the application.
The revolutionary
Rotex RO 150 FEQMulti-Mode Sander
“I’ve replaced a whole shelf of sanders with this one unit. I would’ve saved time and money if I bought the Rotex fi rst.”
October 1 – November 30For a limited time only, get 10% off select Festool sanders, abrasive, and related accessories.
Visit festoolusa.com/promo for more details.
Fa s ter. E a s ier. S m ar ter.
Sand faster, go home sooner.
Coarse sanding Fine sanding Polishing
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* Subject to standard terms and conditions. TM “Reliance”, “Reliance Home Comfort” and the Reliance Home Comfort logo are trademarks of Reliance Comfort Limited Partnership.
At Reliance Home Comfort™, we’re always working to keep our Builder Program at the forefront of the industry. And our new Comfort Value Bundles are no exception.
The bundles bring together some of our best-in-class heating, cooling and air filtration products along with the water heater rental equipment Reliance is so well known for. The result: bundled products that benefit both builders and homebuyers.
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Live: 8.5” x 10.25”
trim: 9” x 10.75”
Bleed: 9.5” x 11.25”
FULL PAGESPECIFICATIONS
Canadian Homes & Cottages is printed using the web offset process, saddle-stitched and uses a CMYK colour space.
Ad material can be sent to us via our FtP Server or our production department.
Hard proofs and digital submissions can be sent to:Canadian Homes & Cottages, Attn: Production Department,2650 Meadowvale Boulevard, Mississauga, ON, L5N 6M5, or via email to [email protected].