Can you hear me SMILE? ePathways: What’s your playlist? Mark-It Urgent! Elevating our Schools!

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Seminole County Public Schools

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The Power of YES!Can you hear me SMILE?

ePathways: What’s your playlist?

Mark-It Urgent!

Elevating our Schools!

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Seminole County Public Schools

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CITIZENSHIP

Elevatingour

Schools!The Power of YES!

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Seminole County Public Schools

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CITIZENSHIP

If someone asked, “What do you do for SCPS?”

How would you answer?

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Seminole County Public Schools

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What if you said something like this instead?“I am the principal of Oviedo High School and

my job is to assure that our teachers and students have the support and tools they need to be successful. And our students are very successful, 96% of the students who attend Oviedo High School graduate on time.”

“I am a bus driver for SCPS; I make sure our students get to school on time and safely.”

The Power of YES!

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Seminole County Public Schools

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Collaborative Activity

“What do you do for SCPS?”

TeacherPrincipal

Superintendent MaintenanceTechnician

The Power of YES!

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Seminole County Public Schools

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CITIZENSHIPWhy should I send my child to Seminole County Public Schools?

…to Lyman High School?

…to Red Bug Elementary School?

…to Indian Trails Middle School?

What would you say?

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Seminole County Public Schools

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What would your staff say?

The Power of YES!

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Seminole County Public Schools

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COLLEGE

Seminole County Public Schools

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If you had just 3 minutes to answer the question “Why should I send my child to SCPS?”

What’s your elevator speech?

The Power of YES!

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Seminole County Public Schools

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BRAINSTORM

What should go into an elevator speech?

Extra-Curricula Activities

Academics

SafetyParent Satisfaction

Student Support

Post-Secondary

Graduation Rate

College ScholarshipsQuality/Experience of the Teaching Staff

ePathways

Course Offerings

Pre-K12

The Power of YES!

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Seminole County Public Schools

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Small Message, BIG Impact

Concise 3 minutes max

Clear Language everyone understands – AYP,

SIP, etc

DetailedFacts and

figures VisualCreate a visual image, tell a

story

TargetedDifferent

audiences/topic – millage, parent

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Seminole County Public Schools

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CITIZENSHIP

Marketing Your StrengthsMatt Weber

President

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Seminole County Public Schools

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“The acquisition and management of prospect and customer impressions to create a perception of your product or service that leads to a relationship.”

Marketing [mahr-ki-ting]noun

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Seminole County Public Schools

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COLLEGE

Seminole County Public Schools

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Two Keys to Successful Brand Management

1.Maximizing Every Possible Impression2.Having the Right Message

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Seminole County Public Schools

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• You Have Something of Great Value• You Have People Deciding to Buy Your Product or Someone Else’s• You Have People Talking About Your Product to Someone Else

What does your school have in common with a national brand?

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Seminole County Public Schools

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Marketing and Brand Management Isn’t Just for Customer Acquisition

• It’s About Customer Retention• It’s About Employee Retention• It’s About Creating a Long-Term Asset Value

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Seminole County Public Schools

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The Right Message

• Is Memorable• Is Clear• Is Short• Is Relevant

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Seminole County Public Schools

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CITIZENSHIP

The Wrong Message

• Tries to be All Things to All People• Is Written to the Organization’s Heart, Not the Prospect’s Mind• Is Too Long

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Seminole County Public Schools

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Weber’s Rule

Clarity Beats Cleverness 90% of the Time

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Seminole County Public Schools

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How to Create a Strong Positioning Statement• What makes your school special?• Special Programs / Magnet Programs• Measured Volunteer Participation• Student Success• Experienced Faculty• Home of 224 Merit Scholars. Will you be next?• More state championships than any other Seminole County school.

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Seminole County Public Schools

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Keys to Making Your Value Proposition Valuable• Maximize Every Single Brand Impression• Be Consistent

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Seminole County Public Schools

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What assets do you have?• Parent Email List• Printed Newsletter • After Hours Voicemail System• Phone Auto Attendant System• Marquee• Fliers in the Backpacks• Reverse Calling• Message Center on the Report Card• Parent Portal of Skyward – Welcome Message• School Website

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Seminole County Public Schools

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CITIZENSHIP

What assets do you have?• Standardized Email Signature Line• Business Cards• Nametags• Form Production• Stationary Template• Video Announcements / Announcements• Welcome Screen on all of Your School’s Computers• Clothing• School Kiosks• Athletic Event Tickets

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Seminole County Public Schools

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What’s the Test?

• The Ultimate Driving Machine• Just Do It• Where a Kid can be a Kid• Hello Friend• The Best a Man Can Get• The Best Seat in the House• Because I’m Worth It• The Now Network

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Seminole County Public Schools

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At Lunch and in 100 Days

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Seminole County Public Schools

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End of Presentation

Seminole County High Quality Public Schools

The Power of YES!