Can You Hear Me Now? How the Social Media Revolution is Transforming Communication— and Your Business Anthony Juliano Advertising Federation of Fort Wayne August 13, 2009
Jul 15, 2015
Can You Hear Me Now?
How the Social Media Revolution is Transforming
Communication—and Your Business
Anthony JulianoAdvertising Federation of Fort Wayne
August 13, 2009
What is Social Networking? Social Media? Web 2.0?
Web 2.0
Social Media
SocialNtwrkg
MySpace
Blogs
Microblogs
Photo/vid
sharing
Interactive
Dialogue
User-generated
What is Social Networking?
• “Social networking is people having conversations online”
• Social networking is your surrogate when you can’t be with your friends/family/customers/ prospects
• Social networking is a glass against the wall• Social networking gives you permission to speak• Social networking is your online resume
Number of minutes per day spent on
?
A. 1 millionB. 1 billionC. 5 billionD. I’m sorry, could you repeat the question? I was just
updating my status.
If werea country, it would be larger than…
A. RussiaB. JapanC. MexicoD. All of the above, because in tests like these “all of the
above” is always the right answer
If werea country, it would be larger than…
D. All of the above, because in tests like these “all of the above” is always the right answer
Largest countries in the world
1. People's Republic of China - 1.3 billion2. India - 1.3 billion3. United States - 307 million8. Facebook - >150 million reg. members10. Russia - 143 million11. Japan - 128 million12. Mexico - 108 million
More than 100 million videos are viewed on
every…
A. MonthB. WeekC. DayD. Time Matt Georgi tries to remember which band sang
“Tainted Love”
More than 100 million videos are viewed on
every…
C. DayD. …which band sang “Tainted Love”?** Soft Cell
5 Ways Social Media is Changing Communication
5 Ways Social Media is Changing Your Business
5 Fearless Social Media Predictions
How is Social Media Changing Communication?
1. It’s changing the way we READ
“It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of ‘reading’ are emerging as users ‘power browse’ horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense.”
--The “Information Behaviour of the Researcher of the Future” study
2. It’s changing the way we WRITE
“I’ve been an editor for 20-plus years. But Twitter… has become my mid-career editing coach.…If I were teaching journalism…I’d have students edit 500-word stories as Tweets. Not for the result, but the process. I’ve edited miles of copy in my day. Nonetheless, I find that every time I sit down to write a meaningful Tweet I hone my craft a bit more.”
--Craig Stoltz, ex-Washington Post, “How Twitter Finally Taught Me to be an Editor”
How is Social Media Changing Your Business?
4. There are an infinite number of messages competing for your audience’s attention
How is Social Media Changing Your Business?
5. “Interruption” advertising is becoming less effective
Five Fearless Social Media Predictions
1. Most of the social media apps we use today will be gone
(or much less popular) tomorrow
Five Fearless Social Media Predictions
2. Social media will have an even greater influence over communication and
marketing in the future
Five Fearless Social Media Predictions
4. Niche and exclusive, limited membership sites
will grow faster than macro sites
Five Fearless Social Media Predictions
5. If you’re not already involved in social media, you will be