Can Music Get You Laid? - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15

Page 1 <img data-url='document/can-music-get-you-laid-digiday-content-marketing-summit-half-moon-bay.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Can Music Get You Laid? - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032507/55ceae49bb61ebb3528b475c/html5/thumbnails/1.jpg' width='140' height='200' /> WHAT’S THE DIFFERENCE BETWEEN

CONTENT MARKETING AND ADVERTISING?

Page 2 <img data-url='document/can-music-get-you-laid-digiday-content-marketing-summit-half-moon-bay.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Can Music Get You Laid? - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032507/55ceae49bb61ebb3528b475c/html5/thumbnails/2.jpg' width='140' height='200' /> IS ADVERTISING DEAD?

Page 3 <img data-url='document/can-music-get-you-laid-digiday-content-marketing-summit-half-moon-bay.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Can Music Get You Laid? - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032507/55ceae49bb61ebb3528b475c/html5/thumbnails/3.jpg' width='140' height='200' /> CONTENT DRIVES UE’S MARKETING INTEGRATION

Page 4 <img data-url='document/can-music-get-you-laid-digiday-content-marketing-summit-half-moon-bay.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Can Music Get You Laid? - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032507/55ceae49bb61ebb3528b475c/html5/thumbnails/4.jpg' width='140' height='200' /> EARNING VS. NON-EARNING DOLLARS

Page 5 <img data-url='document/can-music-get-you-laid-digiday-content-marketing-summit-half-moon-bay.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Can Music Get You Laid? - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader042.cupdf.com/reader042/viewer/2022032507/55ceae49bb61ebb3528b475c/html5/thumbnails/5.jpg' width='140' height='200' /> HOW CAN MARKETERS NOT F*CK IT UP?

Can Music Get You Laid? - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15

Marketing

content marketing

advertising dead

nonearning dollars