Can Micromax Become India's Leading Smartphone Maker? By, M.SUSHMA 131137
Jun 26, 2015
Can Micromax Become India's Leading SmartphoneMaker?
By,M.SUSHMA131137
Introduction
• Micromax Existence
• Best players
• Micromax as a Brand
• Comparison with Samsung
A Study on Micromax Strategy
Strategy to Sustain in the competitive market.
Market Analysis
Targeting a leader.
DrawbacksResearch and Development
Lag in Service Centers
Rely on others
Conclusion
Can it be a Market Leader…?