Can Do Houston

CAN DO HoustonChildren And Neighbors Defeat Obesity

Mission: To prevent and diminish childhood obesity in Houston and surrounding communities through physical activity, nutrition,

and healthy minds by enabling the broadest collaboration of individuals, institutions, and organizations.

September 17, 2009

How it all began

Childhood Obesity in Houston 27% of fourth graders are obese (BMI>95%) 19% are overweight (BMI>85% to <95%) 2 million Houston residents: 49% Anglo, 37%

Hispanic, 25% African American, 5% Asian Minority communities greater risk of

childhood obesity, heart disease, stroke, asthma, type 2 diabetes, depression, cancer

More fast food restaurants Only 6 acres of park/1000 residents Approximately 30% uninsured

What is CAN DO Houston? Holistic community-based program

to prevent and diminish childhood obesity

Target group is children 0 – 12 years of age and their caregivers

Recognition that our mission will require a multi-dimensional approach

Programs will be delivered in schools, after-school, worksites, community centers, recreation parks, faith community, and home environments

We must address physical activity, nutrition and healthy minds

CAN DO is About Mobilizing & Coordinating Existing Resources that….. Provide parents the knowledge, skills and

commitment opportunities to improve daily wellness choices (nutrition, physical activity, relaxation/coping skills, etc) at home

Partnering with City Police to ensure neighborhood parks are safe

Support the wellness learning that teachers, health/physical educators and coaches are providing to children at school through promotion and delivery of wellness throughout the community

Build worksite wellness programs to ensure parents are taking wellness concepts home

CAN DO Houston 2009-2011 OGSM

Objective 2011 Goals (TBD)

Strategies Measures

Building healthy lives from the inside out.

Power of participation

# communities(target or growth rate %)

# partners(growth rate %)

Health/ Obesity measure?

Awareness?

Funding target?

1. Create local communities as a destination for healthy living – building a healthy, viable community

• IDENTIFY communities-in-need who embrace the CAN DO Houston mission (WHO)

• Health measure improvements (TBD)

2. Build initiatives from the inside out, cultivating engagement and sustainability

• LISTEN to the needs of the community and BUILD on the strengths of the community (WHAT)

• Participation rates in the programming (i.e. kids and parents)

3. Catalyze collaboration with existing resources, businesses, and local community partners

• Serve as a coordinating center for local initiatives and services that promote healthy living (HOW)

• Partner with METRO, Police, Parks and Recreation, Houston Independent School District, Health and Human Services and other community organizations to help Houstonians have better access to a healthy lifestyle

• Disseminate evidence-based and sustainable practices

• Participation rates among partners

• Participation rates among community representatives (i.e. PIP, Parks & Rec, volunteers)

Mission: To prevent and diminish childhood obesity in Houston and surrounding communities through physical activity, nutrition, and healthy minds by enabling the broadest collaboration of individuals, institutions, and organizations

CAN DO Houston Communities Magnolia/ Lawndale Wayside Briscoe Elementary and

Mason Park Sunnyside

Young Elementary and Sunnyside Park

Independence Heights Burrus Elementary and

Independence Heights Park

IH

MP

SS

Magnolia Park/Lawndale Wayside 21,302 residents: 96% Hispanic 31% earn < poverty level <50% employed Briscoe Elementary Mason Park

Sunnyside

One of the oldest African American communities in Houston

18,629 residents: 94% African American 38% earn < poverty level <50% employed Young Elementary Sunnyside Park

CAN DO Updates

Nancy Correa Beverly Gor Board of Directors and Officers established 501c3 status obtained Grants submitted to

RWJ Foundation Healthy Kids, Healthy Communities

Coca-Cola Foundation

American Medical Association Foundation

CAN DO Houston Organizational Chart

CAN DO Houston partnersCAN DO Houston partners

06192009

Board of Directors Chair: Christine Mei, Minute Maid Vice Chair: Dr. Lovell Jones, UTMDACC Secretary: Dr. Nancy Murray, UTSPH Treasurer: Bill Baun, UTMDACC Member: Evelyn Henry, HISD Member: Doug Earle, Parks &Rec Member: Juan Gonzalez, HISD Member: Paul Leitner, Looper Reid McGraw

CAN DO Houston Committees Data Development Engagement Evaluation & Research Marketing & Communications Programs

CAN DO Houston CommitteesTHEN Data Development Engagement Evaluation &

Research Marketing &

Communications Programs

NOW Data & Research Programming &

Community Engagement

Development/Marketing Communications

Governance

Data & Research Review community profiles Did we get the data we needed? Take photos of communities Crime statistics Traffic safety Parks & recreation area utilization Assess community resources such as:

WIC, Preventive care clinics, MDs, pediatricians, worksite wellness programs, grocery stores, availability vegetables & fruits

Development/Marketing Communications Identify funding sources Review and revise current CAN DO materials Build our “upstream” marketing with core

stakeholders (Mayor, City Council members, HISD Trustees, Police)

Market research in each community to begin building “local” promotion & marketing opportunities

Create “buzz” around the Neighborhood Wellness Team concept to help enlist volunteer teams

Maintain website GROW OUR PROMOTION & MARKETING

OPPORTUNITIES

Programming & Community Engagement

Review status of current sites Meet with principals, parents and School

Health Action Committees Plan kick off activities for Fall, 2009 Three subgroups: Magnolia, Sunnyside,

Independence Heights

Governance

Develop guidelines for CAN DO partners Develop policies for use of CAN DO logo and

materials Monitor compliance with Bylaws and other

requirements

Current & Future Activities

Briscoe Kick off Event: September 10 Young Elementary: PTO meeting, kick off

event planned Independent Heights: planning meetings with

stakeholders Monthly Board meetings Quarterly CAN DO Houston partner meetings Seeking funding

Questions?

THANK YOU!