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Can digital marketing really work for my business?
Feb 10, 2017
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WWW.ASK-ALVIN.COM
The Traditional Sales Cycle
Listings
Flyer Drop
Roadshow
Networking
1,000visitors
10enquiries
3deals
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1,000visitors
10enquiries
3deals
1
Lost Traffic
2
Lost Leads
3
Lost Customers
Listings
Flyer Drop
Roadshow
Networking
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1. GET TRAFFIC
2. LEAD TO WEBPAGE
3. CAPTURE LEADS
4. NURTURE LEADS
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WWW.ASK-ALVIN.COM
Question: Is my business suitable for digital marketing?
• Are my customers online?
WWW.ASK-ALVIN.COM
Google Keyword Planner
WWW.ASK-ALVIN.COM
Question: Is my business suitable for digital marketing?
• Are my customers online?
• Are my competitors online?
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SimilarWeb
WWW.ASK-ALVIN.COM
WWW.ASK-ALVIN.COM
WWW.ASK-ALVIN.COM
Question: Is my business suitable for digital marketing?
• Are my customers online?
• Are my competitors online?
• What does my sales funnel look like?
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-Clicks to Landing Page-Signs up for Free Seminar
-Comes down to Seminar-1-1 Sales Consultation
-Signs up for Paid Course
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Question: Where should I get traffic from?
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Facebook Hyper Targeting
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Question: Where should I get traffic from?
1. GET TRAFFIC
2. LEAD TO WEBPAGE
3. CAPTURE LEADS
4. NURTURE LEADS
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A landing page is any web page that a visitor can arrive at or “land” on and it is designed for a single focused objective.
Capture an email address Register an interest Sign up for an event Register for a consultation
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2 Types of Call to Action
1. Sales Enquiry(CTA : Sign up for Sales Consultation, Free Trial, Register for Event)
2. Lead Magnet (CTA: Email Address in exchange for download of Freebie)
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What makes a GREAT lead magnet?
1. Value
2. Relevance
3. Consumable
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What is your irresistible lead magnet?
• Online Events• Free Samples• Webinars• Educational Email Series• Reports• Free Consultation• Downloadable Templates• Free Trials• E-books
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WWW.ASK-ALVIN.COM
How many fields should I capture?
1. GET TRAFFIC
2. LEAD TO WEBPAGE
3. CAPTURE LEADS
4. NURTURE LEADS
WWW.ASK-ALVIN.COM
WWW.ASK-ALVIN.COM
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Pre-Sales Drip Marketing
• Build Trust Over Time
• Relationship changes from Cold Prospect to a Warm Lead
• Become a Trusted Source of Valuable Advice
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Post-Sales Drip Marketing
• Continue to Build Trust
• Position as Advisor
• Upsell and Cross Sell when the opportunity arises
• Automated In Bound Leads for Sales
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Considering to upgrade? Here’s how to calculate.
Productivity & Innovation Credit (PIC)
PIC (IRAS)
% 60%
Cap $100,000 per category
Criteria • Carries out active business operations in SG• Meet 3 local employee condition (3 months)• 1 of the 6 qualifying activities• Claim in qualifying YA
Activities • Training• IT & Automation Equipment
Notes • Bona fide transaction• Proportionate revenue• Reimbursement basis
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Market Readiness Assistance (MRA)
MRA (IE)
% Up to 70%
Cap $20,000 per year (Up to 2 applications per year)
Criteria • Global HQ in SG• Annual Turnover < $100 mill
Activities • Online marketing activities (overseas)
Notes • Approval is required before signing agreement• Project to be completed in 6 months• Reimbursement basis• Proof of payment required• Recurring applications for online marketing activities
is not supported• Reports for pre and post campaign will be required
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Capability Development Grant (CDG)
CDG (SPRING)
% Up to 70%
Cap $30,000
Criteria • Registered in ACRA• 30% local shareholding• Group annual turnover of < $100 mill or not more
than 200 employees
Activities • Digital Marketing
Notes • Application before project start• Reimbursement basis• Proof of payment required• Only for capability development, consulting, training
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Innovation Capability Voucher (ICV) Productivity Solutions
ICV (SPRING)
% Up to 100%
Cap $5,000 per voucher (2 in total)
Criteria • Registered in ACRA• 30% local shareholding• Group annual turnover of < $100 mill or not more
than 200 employees
Activities • Software
Notes • Application can be before or after purchase• Reimbursement basis• Proof of payment required
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