Campbell’s: Except Bitrix Site Manager / Bitrix Intranet Case Studies 2011 Company Details Campbell Soup Company is the world lea quality soups. The company is more tha sold in more than 120 countries, making world. Careful research into the specific countries has allowed Campbell’s to dev preferences of the consumer market, ho about a corresponding change in the pro Project Goals The Company made the strategic decisio bouillons and seasonings. This strategy r latest product information, news, events inspiration with each other and with Cam “We needed an online exchange ideas about contests for great priz The main objective of the project was to company's products and to use progress participating in the community, users the experiences and cooking secrets, and at To meet the business objectives of the p Community has further sections, Contes tips are published. Members also have t have used the recipes at home themselv tional Content for Exc ader in the production and sale of high an 140 years old and its products are g it one of the best-known brands in the cs of the culinary traditions of various velop products which conform to the owever exotic it may be. Each geographical expan oduct line and marketing techniques for the Cam on to use the Internet as the primary marketing c required an interactive platform for fans of the b s, special offers, and most importantly, where the mpbell’s. e resource where our audience could gather for o t soup making, share their discoveries and favorit zes from our brand” - says Natalia Pavlenko, CRM o create a single ‘information zone’, designed to i sive Internet technology to establish an active com emselves influence the ‘life’ of the brand, try rec the same time become experts in soup-making. project, the site is divided into two sections: Prod sts and Recipe Gallery, where original recipes from the opportunity to discuss published recipes, ‘like ves. Page 1 of 4 cellent Cuisine nsion for the company brings mpbell Soup Company. channel for its Home Classic brand where they can find the ey can share experience and ongoing interaction and te recipes, and take part in M manager of Campbell’s. inform visitors about the mmunity among customers. By cipes of other users, share ducts and Community. The m visitors along with photos and e’ them, and mark whether they
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Campbell’s: Exceptional Content for Excellent Cuisine Bitrix Site Manager / Bitrix Intranet Case Studies 2011
Company Details
Campbell Soup Company is the world leader in the production and sale of high
quality soups. The company is more than 140 years old and its products are
sold in more than 120 countries, making it one of the best
world. Careful research into the specifics of the culinary traditions of various
countries has allowed Campbell’s to develop products which conform to the
preferences of the consumer market, however exotic it may be. Each geographical expansion for the company brings
about a corresponding change in the product line and marketing techniques for the Campbell Soup Company
Project Goals
The Company made the strategic decision to use the Internet as the primary marketing channel for its Home Classic
bouillons and seasonings. This strategy requi
latest product information, news, events, special offers, and most importantly, where they can share experience and
inspiration with each other and with Campbell’s
“We needed an online resource where our audience could gather for ongoing interaction and
exchange ideas about soup making, share their discoveries and favorite recipes, and take part in
contests for great prizes from our brand
The main objective of the project was to create a single ‘information zone’, designed to inform visitors about the
company's products and to use progressive Internet technology to establish an active community among customers. By
participating in the community, users themselves influence the ‘life’ of the brand, try recipes of other users, share
experiences and cooking secrets, and at the same time b
To meet the business objectives of the project, the
Community has further sections, Contests and Recipe Gallery, where original recipes from visitors along with photos and
tips are published. Members also have the opportunity to discuss publ
have used the recipes at home themselves.
: Exceptional Content for Excellent Cuisine
is the world leader in the production and sale of high
quality soups. The company is more than 140 years old and its products are
sold in more than 120 countries, making it one of the best-known brands in the
ics of the culinary traditions of various
to develop products which conform to the
preferences of the consumer market, however exotic it may be. Each geographical expansion for the company brings
ge in the product line and marketing techniques for the Campbell Soup Company
The Company made the strategic decision to use the Internet as the primary marketing channel for its Home Classic
bouillons and seasonings. This strategy required an interactive platform for fans of the brand where they can find the
latest product information, news, events, special offers, and most importantly, where they can share experience and
Campbell’s.
needed an online resource where our audience could gather for ongoing interaction and
exchange ideas about soup making, share their discoveries and favorite recipes, and take part in
contests for great prizes from our brand” - says Natalia Pavlenko, CRM m
The main objective of the project was to create a single ‘information zone’, designed to inform visitors about the
company's products and to use progressive Internet technology to establish an active community among customers. By
participating in the community, users themselves influence the ‘life’ of the brand, try recipes of other users, share
experiences and cooking secrets, and at the same time become experts in soup-making.
To meet the business objectives of the project, the site is divided into two sections: Products and Community. The
Community has further sections, Contests and Recipe Gallery, where original recipes from visitors along with photos and
tips are published. Members also have the opportunity to discuss published recipes, ‘like’ them, and mark whether they
themselves.
Page 1 of 4
: Exceptional Content for Excellent Cuisine
preferences of the consumer market, however exotic it may be. Each geographical expansion for the company brings
ge in the product line and marketing techniques for the Campbell Soup Company.
The Company made the strategic decision to use the Internet as the primary marketing channel for its Home Classic
red an interactive platform for fans of the brand where they can find the
latest product information, news, events, special offers, and most importantly, where they can share experience and
needed an online resource where our audience could gather for ongoing interaction and
exchange ideas about soup making, share their discoveries and favorite recipes, and take part in
Natalia Pavlenko, CRM manager of Campbell’s.
The main objective of the project was to create a single ‘information zone’, designed to inform visitors about the
company's products and to use progressive Internet technology to establish an active community among customers. By
participating in the community, users themselves influence the ‘life’ of the brand, try recipes of other users, share
making.
site is divided into two sections: Products and Community. The
Community has further sections, Contests and Recipe Gallery, where original recipes from visitors along with photos and
ished recipes, ‘like’ them, and mark whether they
Voting results determine which
community members will become co-
authors of the Campbell’s next recipe
book. The Company is using the
Community as the basis for a major
marketing campaign on the Russian-
language internet.
In the Products section, news feeds about
the company and its products, along with
important facts, an interactive diagram of
the production process, information about
upcoming promotions and other useful
information are all available.
The Red Keds' Solution
The project developer was Red Keds, a creative marketing agency founded in 2005. Clients of the company include well
known global brands and the some of the largest Russian companies includ
L'OREAL, MTS, Nokia, Nike, Peugeot, Mazda
agency have received prestigious Web Favorite
Among the numerous advantages of Bitrix Site Manager
this project, according to the Red Keds team:
support.
The ready platform
complex web resource.
place, requiring only refinement of certain components in accordanc
specifications.
Red Ked's specialists are convinced that Bitrix Site Manager is a platform ready to supp
virtually any website functionality and is up to the task of fulfilling a des
ambitious dreams.
In the Products section, news feeds about
the company and its products, along with
important facts, an interactive diagram of
the production process, information about
www.mysoup.ru main page
, a creative marketing agency founded in 2005. Clients of the company include well
global brands and the some of the largest Russian companies includsing: Honda, Nissan
Mazda, Renault, Danone, and more. A number of websites developed by the
avorite Awards.
Bitrix Site Manager, the following were especially important in the carrying out of
this project, according to the Red Keds team: ready functionality, superb flexibility and performance, full technical
ready platform dramatically reduced the time and budget for the development of this
complex web resource. For the majority of the customer’s needs, a solution was already in
place, requiring only refinement of certain components in accordanc
specifications.
Red Ked's specialists are convinced that Bitrix Site Manager is a platform ready to supp
virtually any website functionality and is up to the task of fulfilling a des
ambitious dreams.
Page 2 of 4
www.mysoup.ru main page
, a creative marketing agency founded in 2005. Clients of the company include well-
Nissan, Sony, Converse, Sibur,
, and more. A number of websites developed by the
, the following were especially important in the carrying out of
superb flexibility and performance, full technical
dramatically reduced the time and budget for the development of this
For the majority of the customer’s needs, a solution was already in
place, requiring only refinement of certain components in accordance with customer
Red Ked's specialists are convinced that Bitrix Site Manager is a platform ready to support
virtually any website functionality and is up to the task of fulfilling a designer’s most
Red Keds further praised Bitrix Site Manager as a
stable operation even during peak loads which can occur frequently on res
results of the most recent load testing of Bitrix Site Manager (version 9.5.), conducted by
in November 2010 confirm that the software works stabl
“Thanks to Bitrix’ dynamic
platform that keeps current with changing technology trends and will continue to do so
- says Ilya Ryzhkov, Project Manager of Red Keds
Progress and Implementation Results
Resource development lasted for about 6 months and was completed in September 2010. Over the course of this
period, direct interaction with site users was already underway, thanks to the quick and easy implementation of user
functions such as registration, authorization, simple and precise access rights, and the ratings system. Even before the
first dozen user-contributed recipes were posted, there were discussions and voting as well as users already advancing
through the rankings as Novice, Expert, Experie
User experience rating shown in the
Red Keds further praised Bitrix Site Manager as a high-performance system for web sites with heavy traffic
stable operation even during peak loads which can occur frequently on resources such as
results of the most recent load testing of Bitrix Site Manager (version 9.5.), conducted by
in November 2010 confirm that the software works stably even with very heavy loads .
Thanks to Bitrix’ dynamic development of their Site Manager product, we have given our client a
platform that keeps current with changing technology trends and will continue to do so
Ilya Ryzhkov, Project Manager of Red Keds.
Resource development lasted for about 6 months and was completed in September 2010. Over the course of this
period, direct interaction with site users was already underway, thanks to the quick and easy implementation of user
authorization, simple and precise access rights, and the ratings system. Even before the
contributed recipes were posted, there were discussions and voting as well as users already advancing
Experienced, and Professional.
User experience rating shown in the drop-down menu
Page 3 of 4
m for web sites with heavy traffic and ensuring
ources such as www.mysoup.ru. Indeed, the
results of the most recent load testing of Bitrix Site Manager (version 9.5.), conducted by Bitrix, Ontiko and .masterhost
development of their Site Manager product, we have given our client a
platform that keeps current with changing technology trends and will continue to do so”
Resource development lasted for about 6 months and was completed in September 2010. Over the course of this
period, direct interaction with site users was already underway, thanks to the quick and easy implementation of user
authorization, simple and precise access rights, and the ratings system. Even before the
contributed recipes were posted, there were discussions and voting as well as users already advancing
Likewise, news feeds and blogs ("News and Promotions", "Community") were successfully launched. Sections such as
Tasty facts and Why natural and exceptionally smooth
content (forums and blogs) give the site richness and texture, while the fast and thorough morphological search lets
viewers find what they need very easily.
Feedback from the Project Developer
Team Red Keds enjoyed the project most of all for its complexity. "
with a strategy and concept and brought it through implementation and continue with marketing support. We consider
the whole experience very rewarding,” said Ilya Ryzhkov.
“The staff that supports the structure and content of www.mysoup.ru, has been very complimentary
of the project since its inception. They consider the project to be well
understandable. Content management is systematic and time
limited to a one-time demonstration of a few nuances of the system
Project Results
The main outcome of the project was the successful creation of a single web resource capable of promoting
products and informing a large target audience of the brand’s development. A much
component of the project, implemented using the interactive services and tools of
engagement of consumers of Campbell’s
a channel for finding new buyers.
Likewise, news feeds and blogs ("News and Promotions", "Community") were successfully launched. Sections such as
Tasty facts and Why natural and exceptionally smooth handling of both static (news, articles, pictures) and dynamic
content (forums and blogs) give the site richness and texture, while the fast and thorough morphological search lets
d what they need very easily.
Team Red Keds enjoyed the project most of all for its complexity. "We developed a web resource for
with a strategy and concept and brought it through implementation and continue with marketing support. We consider
,” said Ilya Ryzhkov.
The staff that supports the structure and content of www.mysoup.ru, has been very complimentary
of the project since its inception. They consider the project to be well-conceived, convenient, and
andable. Content management is systematic and time-efficient and training on the CMS is
time demonstration of a few nuances of the system”-
The main outcome of the project was the successful creation of a single web resource capable of promoting
products and informing a large target audience of the brand’s development. A much-emphasized communication
ented using the interactive services and tools of Bitrix Site Manager
Campbell’s soups and active exchange of information about the brand, as well as providing
Page 4 of 4
Likewise, news feeds and blogs ("News and Promotions", "Community") were successfully launched. Sections such as
handling of both static (news, articles, pictures) and dynamic
content (forums and blogs) give the site richness and texture, while the fast and thorough morphological search lets
We developed a web resource for Campbell’s starting
with a strategy and concept and brought it through implementation and continue with marketing support. We consider
The staff that supports the structure and content of www.mysoup.ru, has been very complimentary
conceived, convenient, and
efficient and training on the CMS is
summarized Ilya.
The main outcome of the project was the successful creation of a single web resource capable of promoting Campbell’s
emphasized communication
Bitrix Site Manager, allows
soups and active exchange of information about the brand, as well as providing