Campaign to Elect the Progressive President
Campaign to Elect the Progressive President
Essential Questions
How do presidents get elected?
http://www.commoncraft.com/video/electing-us-president
Can you Can you identify identify different different types of types of
campaign campaign ads?ads?
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Types of Campaign Adds
BandwagonCardstackingContrastGlittering
GeneralitiesMudslingingPlain FolksTestimonialTransfer
BandwagonAn attempt to convey a sense of momentum
and to generate a positive “everybody’s doin’ it so you should too” mentality.
CardstackingUse of statistics, often in a one-side
manner. It may omit information that is crucial to drawing an informed or balanced conclusion.
ContrastJuxtaposing positive images of one’s
candidacy with negative images of the opponent in the same ad.
Glittering Generalities-
Usually the first type of ad used in a campaign. These spots are usually used to introduce a candidate to the voters. Ads are almost always positive. Designed to leave a good first impression. Uses vague words and phrases that have a positive effect on the viewer and appeal to a variety of interests.
Mudslinging Called attack ads. They make assertions
about the opponent in a variety of unflattering ways. Name calling and/or groundless assertions about one candidate by his/her opponents. This advertising strategy is used by a candidate primarily to create a negative impression of one’s opponent. This strategy may backfire and create a negative impression of the candidate who is responsible for the creation of the negative ad if used excessively or in a manner that is perceived as tasteless, false, deceptive, or going too far.
Plain FolksAn attempt by a candidate to appeal to
the average voter as just “one of the people.”
TestimonialEndorsements from celebrities or other
well-known people.
TransferUse of popular symbols to create a
positive connotation for the candidate or the use of negative or controversial symbols to create a negative connotation of one’s opponent.
Directions 1/31. A president is assigned
to your group.2. Read information
about the three progressive presidents from the textbook.
3. Fill in the graphic organizers.
What are two What are two major major
achievements for achievements for each Progressive each Progressive
President?President?
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Set up your notesTheodore Roosevelt’s Presidency
Progressive achievementsProgressive failures
William Howard Taft’s PresidencyProgressive achievementsProgressive failures
Woodrow WilsonProgressive achievementsProgressive failures
Did you include the following vocabulary:
Square DealPayne-Aldrich
TariffNew FreedomClayton Antitrust
ActPure Food and
Drug Act
Keating-Owen Child Labor Act
Preservation and conservation of the environment
Federal Reserve System
Amendments- 16th, 17th, 18th, and 19th
What are three What are three achievements of achievements of my Progressive my Progressive
President?President?
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Exemplar
Write down characteristics that make this an effective campaign ad.
RAFT Writing Role- Your advertising firm has been hired to
create a campaign commercial, using one of the methods discussed in class, to promote your candidate.
Audience- Your audience in the general public and specifically our class. Be careful to define any terms they may not be familiar with.
Format- A recorded or live three minute presentation of a campaign ad-style commercial.
Topic- The fictitious election of 1920. It is after all three have completed their terms in office and World War I did not happen.
Directions 2/34. Storyboard ideas for your ad.5. Conduct additional research.6. Write the script for your ad.
Include factual information from your textbook and other resources. This information should be highlighted or underlined.
Use the different types of strategies used in political campaign ads.
Directions 3/37. Revise the script.8. Rehearse the script.9. Find other materials for your product.
Speech ideas- costumes, posters, buttonsPodcast ideas- sound effectsVideo ideas- visuals, sound effects
10. Create your final product.11. Turn in finished product and rubric.
Choice of Products1. Three minute minimum oral speech 2. One minute minimum radio ad
(podcast).3. One minute minimum television ad
(video clip).
Please note: Your product must clearly include the participation of all group members.
Processing ActivityRank the Progressive Presidents in
order of effectiveness. Use at least three accomplishments of the President to defend your answer.