Campaign Presentation Groundbreaking Publicity Charlotte Robins, Ipek Coskuncan, Gia Manieri, & Betsy Faulkner
Campaign Presentation Groundbreaking Publicity
Charlotte Robins, Ipek Coskuncan, Gia Manieri, & Betsy Faulkner
Agency & Members
Betsy FaulknerCommunity Education
Charlotte RobinsMedia Outreach
Gia ManieriPress Writing
Ipek CoskuncanNonprofit Affairs
Problem & Opportunity Statement
Reiterating the mission statement
"Seeking to put God's love into action, Habitat for Humanity brings people together to build homes, communities, and hope."
Finding volunteers, donors, supporters - like any non profit
Could increase post frequency
Key Publics and Stakeholders
Volunteers
Donors
Supporters
Research Plan
Three part approach:
1. Community focus group2. Social media audit3. Company summit
Campaign Goals
Campaign Objectives
Increase number of Facebook likes, shares, and comments by 20%
Increase number of Twitter likes, shares, and comments by 20%
Increase the number of website visitors by 20%
Increase the number of shares on website by 20%
Increase the donor base and donations by 10%
Increase number of volunteers by 10%.
Strategies & Tactics
Strategy: Use social media and our website to educate people about housing
crisis in Orlando
Tactics:
Update Facebook, Twitter, and Blog
News stories on housing issues in Greater Orlando Area
Ways to volunteer or donate
Showcase successful stories about past builds
Use hashtags #GiveBack and #EveryDollarCounts
Promotional videos
Timeline of Campaign
May 2016-December 2016
Timeline Highlights
Measurement and Evaluation Plan
1. Increase number of Facebook likes, shares, and comments by 20%
2. Increase number of Twitter likes, shares, and comments by 20%
3. Increase number of website visitors by 20%
4. Increase number of shares on website by 20%
5. Increase donor base and donations by 10%
6. Increase number of volunteers by 10%
To evaluate the success of our campaign, we will compare these numbers to the numbers from last year to see if there is a
significant increase.