Campaign Report Summer 2014/2015

8/10/2019 Campaign Report Summer 2014/2015

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WE RALLIED. WE MARCHED. WE DEMANDED CHANGE.

We knew that when kind people are given the opportunity to speak up for animals they

will take it and you proved us right, New Zealand! Five years after SAFE uncovered the

cruelty of factory pig farming the pork industry was exposed yet again in July after two

new investigations by SAFE and Farmwatch revealed abhorrent conditions and cruel

treatment of factory-farmed pigs.

Media coverage was immense with features on the biggest current affairs show,

Sunday, two weeks in a row, the Breakfast show, all major radio stations and major

newspapers. And even better, there was a huge groundswell of support from the public!

NATIONAL ACTION

Thousands of people all over the country united for a massive National Day of Action

Against Factory Farming, appalled by the two exposs that showed not only the horrors

of intensive farming, but also neglect and physical abuse of animals. It was the biggest

rally for factory farming that New Zealand has ever seen and your voices on behalf of

animals were heard right across the country in Wellington, Christchurch, Dunedin,

Hamilton, Auckland and many other centres.

The exposs and the day of action sent a powerful message to the government and

the pork industry. Caring Kiwis want a total ban on factory farming, and will not accept

the ongoing failures of the Government to help the animals. Nor will they put up with an

industry that continually puts profit before animal welfare.

The huge outcry also demonstrated how strongly our community opposes animal

cruelty, and that when animals need a voice, SAFE supporters will be there.

But the fight is not over yet. We are absolutely determined that we will achieve a ban on

factory farming. With your passion and commitment, we know that animals will one day

be free from the horrific suffering of factory farming.

PigCare means pigs can be kept in sow

stalls, farrowing crates and fattening

pens all cruel factory farming practices.

The bogus PigCare scheme was exposed.

40,000 people signed a petition againstfarrowing crates.

A new poll showed that 82.3% of people

agreed that animals need to be able to

express their natural behaviours.

The Minister for Primary industries was

forced to put the industry on notice, and is

now considering a ban on farrowing crates.

Have you seen this label?Do not be fooled!

CAUTION

AS A RESULT OF THE PIG

INVESTIGATIONS :

Pig Expos Leads To Nationwide

Action Against Factory Farming!

CAMPAIGN REPORT SUMMER 2014/2015SHOWCASING SAF E S WORK IN NE W ZE ALAND TWO major exposs | Thousands rally against factory farming | Huge media exposure

Minister puts industry on notice | 40,000 sign petition | Protest In Wellington | PigCare exposed


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As awareness of the unacceptable

treatment of animals grows,

so too does the demand forSAFE to continue to be a strong

voice for animals.

While learning about these issues may

sometimes be difficult for some of you,

your feedback tells us that on the whole,

you support what we are doing and want to

see positive changes for animals too.This year, with the help of some very

generous supporters, we have created two

new tools to help keep you informed and to

give you more ways to help animals directly.

DEBRA ASHTON

Managing Director

A Year in ReviewWith your help we have really made a difference for the animals this year.

Here are our best bits.

Party pill testing on animals banned

After months of campaigning and a hugepublic outcry party pill testing on dogs,rabbits and rats was stopped for good!

Huntly rodeo closed

After a complaint, the Ministryof Primary Industries issuedHuntly Rodeo with animalwelfare warnings.As a result theorganisers madethe decision toclose it down.

National Day of Action Against Factory Farming

Animal advocates and members of the public allover New Zealand united on 26 July to show astrong opposition to cruel factory farming.

Westpac withdraws Running of the Bulls Ad

After receiving a flurry of complaints Westpac

agreed to remove their advertisementglamourising the cruelty of the running of the bulls.

Pig Expos

Factory farming of pigs hit theheadlines again with major media stories

reporting on cruelty in the pig industry.

SAFEshopperphone app launched

SAFEs free new phoneapp SAFEshopperCruelty Free NZ,listing products nottested on animals, wasreleased in October.

2014

Nationwide talks

Lectures on factory farming and the Go Vegcampaign were held all over the country!

Closing the Loopholes

The worst of the loopholes in theAnimal Welfare Act, that allow cruelpractices like sow stalls, farrowing crates,and battery cages, will be removed.

The first is a brand new, more user-friendly

website. This also comes with SAFEs

striking new logo, which represents a safe

place for animals. The logo will be phased

in as we replace equipment.

Along with this is our SAFEshopper phone

application, which allows you to easily

access information about cruelty free

choices while you shop. Every time you

do this, you will be supporting companieswho have taken a strong stand against

animal testing.

It has been one of our busiest and most

successful years yet and without your

support, none of this would have been

possible. On behalf of all us of here at

SAFE, thank you.

Rodeo decision in Auckland City stays

Auckland Council sent a strong signal that itdoes not condone or support rodeo by announcingthat a previous decision not to allow rodeos oncouncil land would stay in place.

Progress in Politics

The Stop Factory Farming Electioncampaign got many of the major political partiestalking about an end to factory farming.

Keep Pork off Your Fork

SAFEs Go Veg challenge saved thelives of 4000 animals in October alone!

SAFE Youth Launches

SAFEs Youth division for young animallovers now produces free newsletters.

Calf bashing banned

The Government was forcedto ban the routine bashingto death of calves witha hammer in June.

Mila

After nearly 40 years alone Mila theex-circus elephant (formerly Jumbo)finally has friends of her own kind.

SAFE YouthLaunches

SAFEs Youthdivision for younganimal lovers nowproduces freenewsletters.

PS: Help SAFE to continue to do great

work for animals by collecting for SAFEs

nationwide Annual Street Appeal, 19-20

December. See further details in this report.


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SAFEs new look

SAFE now has a brand new logo and a new website!But you do not need to worry we are not changinganything about our commitment to animals.

If anything we are upping the ante to help keepNew Zealands animals truly SAFE. The website is betterdesigned, is easier to use, and most importantly, has newtools, such as e-cards and petitions, to help us campaignfor animals. It also functions on smartphones and tablets,so you can access it anytime, anywhere.

Mega Farm Hell

SAFE has joined the fight against a proposedmega factory farm.

A battery egg producer, Craddock Farms, hasapplied to build one of New Zealands largest eggfactory farms south of Auckland. The huge operationwould keep 310,000 hens in cruel colony cages,producing 10% of New Zealands egg supply.

Find out how you can get involved at safe.org.nz

Imagine a hen conned in a crowded wire cage;

sore feet from standing on a wire oor; feathers

missing due to being pecked by her cage mates

and rubbing against the sides of the cage.

I feel angry for every single hen who will be made

to suffer in a colony cage. Join me in my anger,

and then put that anger into action.

The CruelColony Cage Con

- Hans Kriek

Battery cages will be obsolete in 2022 but to replace

them the Government is phasing in another cruel system

colony cages. Colony cages offer only slightly more space

than battery cages but still force hens to spend their

entire lives confined.

The New Zealand egg industry is set to spend over

150 million on installing them, yet these cages are not

wanted by the New Zealand public. A recent poll showed

that 72% of Kiwis agree that colony cages do not provide

enough space and are not an acceptable alternative to

current battery cages. SAFE has written to ask Primary

Industries Minister Nathan Guy, to implement an immediate

moratorium on the establishment of any new farms that

use colony cage systems for layer hens.

We must stop colony cages before they become entrenched.

SAFE will make this issue one of its top priorities and we willbe calling on you to help our new campaign to free all

New Zealands caged hens. Watch this space!

Check it out atsafe.org.nz

We update often,so make it your homepage and always have

up-to-the-minuteinformation about

animals.


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Cruelty-free on the go!SAFEs cruelty-free cosmetics list SAFEshopper especiallyfor New Zealand, is now available as a phone app and it isFREE for download!

For far too long, animals around the world have beensuffering in cruel experiments for the sake of cosmetics.SAFE is working to get a ban on testing for cosmetics inNew Zealand, but until that (and an import ban) happens,it is very important to look out for cruelty-free products.

SAFEshopper makes that easy. It will help empoweryou to make decisions every single day that willhelp the animals.

Get it now. Search SAFEshopper Cruelty Free NZ

on IPhone and Android.

Thanks to sponsorship from Putti SAFEsplatinum Business Supporter.

Continuing on from the July pig expos, for the month of October we challengedpeople to Keep Pork off their Fork by trying out a delicious veg diet for animals,for their health and for the environment.

- Suzanne Paul

As well as hosting nationwide talks on being vegetarian andvegan, we also enlisted the help of actor and TV personalitySuzanne Paul who has recently become vegetarian,and she encouraged others to join her!

Suzanne sent a message to all SAFE supporters,

helping us launch the challenge. It was a smashingsuccess, with over 500 signups. That is theequivalent of 4000 animals being saved inOctober alone. Thanks for your help, Suzanne!

Keep Pork off Your Fork 4000 lives saved!

SAFETalk Blog

Have you checked out SAFEs blog? It discusses importantanimal rights issues we feel passionate about such as factoryfarming, animal testing and the suffering of shelter animals.

Our latest SAFE talk blog post gives useful advice

to new vegetarians/vegans on how to deal withinsults from defensive meat-eaters somethingthat most veggie lovers have experienced!

If you are looking for somethinginteresting to read, go and take a look!

Find the blog at safenewzealand.org

We have hit over 35,000 likes!

Join us at facebook.com

/SAFEnewzealand

SAFEs on Facebook

KEEP PORKOFF YOURFORK!

(AND THE REST OF US TOO)

It was actually a lot easier than

I thought as there are so many

great veg recipes out there.

I can honestly say, that neither

my husband not I miss eating

meat and we both look and feel

so much better.

Not taken the 30-Day Go Veg challenge yet?Check it out at GoVeg.org.nz


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Donations from last years appealallowed us to achieve manyresults for animals, including:

Can you spare 2 hours

to help her out?

Collectors URGENTLY needednationwide for SAFEs Annual Appeal

Together we can make a difference for animals in NZ.

Laura Gentle

National Volunteer Coordinator

Our biggest and most important fundraising event of the year is almost upon us!

Every year, more than 1,000 amazing, dedicated people like you take to thestreets of New Zealand to raise much-needed funds to help animals leading alife of misery on factory farms - animals like those poor pigs we saw living insqualor on the Sunday programme earlier in the year.

We need YOUR help!

Collecting is fun, easy and rewarding and itonly takes a few hours of your time.

Why not bring along friends, family or even yourdog? We can never have too many collectors.

Register to collect for animals online at:www.safe.org.nz or call: 03 3799711.

But there is still so much to do.So come on register now!

The huge victory over the testingof party pills on animals;

The launch of the SAFE Youthgroup for children aged 8-14;

Getting a ban on the routinebashing to death of calveswith a hammer;

The launch of the SAFEshoppersmartphone App, makingcruelty-free shopping easy.

Register as an appeal collectorand be in with a chance of winninga hamper of cruelty-free goodiesworth $300 from Be Good Organics!

ANNUALAPPEALDEC 19-20

Campaign Report Summer 2014/2015

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