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@stevejlock
A Guide To Digital Marketing Campaign Metrics 2013
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@stevejlock
About Me
=> Head of Search @ GPMD
=> UK Co-Chair @ SEMPO
=> Most people know me from Analytics SEO
=> Worked with hundreds of digital agencies, start ups and major brands on thousands of online campaigns
=> I've been lucky enough to speak at lots of search marketing conferences and write for net Magazine
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@stevejlock
About GPMD
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@stevejlock
Informational & Non-Transactionalhttp
://blog.int o
higher.co
m/
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@stevejlock
Branded Versus Non-BrandedMashable.com
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@stevejlock
Pro Tip: Analysing Traffic Qualityhttp
://www.ka
ushik.n
et/
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@stevejlock
Pro Tip: Always Apply Values To Goalshttp
://blog.int o
higher.co
m/
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@stevejlock
Ecommerce Events & GoalsKoozai.com
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@stevejlock
SEO Assists #winninghttp
://www.pauleycrea
tive. co
.uk/
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@stevejlock
Conversion Rate #winninghttp
://cdn.cn
wimg.co
m/
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@stevejlock
Speed #winningdailym
ail.co
.u k
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@stevejlock
Amazon Average Page Speed http://b
log.g
igasp
aces.co
m/amazon
-found-every-1
00ms-of-late
nc y-co
st-them- 1-in-sales/
100ms latency lost them 1% in sales!
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@stevejlock
Google Homepage http://b
log.g
igasp
aces.co
m/amazon
-found-every-1
00ms-of-late
nc y-co
st-them- 1-in-sales/
Half a second cost Google a 20% decrease in traffic
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@stevejlock
GWT: Crawl Errorshttp
://uk.qu
er yclick.co
m/
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@stevejlock
Visibility Metrics & # Keywordshttp
://library.thinkq
uest.o
rg/
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@stevejlock
On Page SEOhttp
://www.sta
yonse
arch
.c om/
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@stevejlock
Relevancy & Topical Analysis
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@stevejlock
User Engagement & Googlemiche
llescre
ativetrea
sures .b
logspo
t.com
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@stevejlock
Referring DomainsFaceb
ook.co
m
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@stevejlock
Domain Authority & Brand Signalslayoutsp
arks. com
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@stevejlock
Social Engagementhttp
://threem
i nute
thoughts .files.w
ordpress.com
/
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@stevejlock
Local SEO & Citationshttp
://www.peakw
ebmarke
ting.co
m/
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@stevejlock
Google Penguin Updatehttp
://www.co
nstan
t-conte
nt.com/
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@stevejlock
“Natural” Link Profilesmiche
llescre
ativetrea
sures .b
logspo
t.com
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@stevejlock
Identifying Low Quality Linkshttp
://techw
ys e.com/
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@stevejlock
The Futurehttp
://tltonlin
e .ru/
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@stevejlock
Authorship: The Whomiche
llescre
ativetrea
sures .b
logspo
t.com
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@stevejlock
Authorship: The Bieber Problemhttp
://media.k om
onews.co m
/
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@stevejlock
Automated Network Analysishttp
://static.sq u
arespa
ce.c o
m/
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@stevejlock
Spam Signals & Penguinhttp
://these
mblog.co
m/
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@stevejlock
Impossible Algorithmshttp
://pokerkn a
ve.co
m/
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@stevejlock
Resources
=> Everything Avinash has ever written
=> @paulnrogers Digital Marketing Resources
=> Danny Dover SEO Secrets
=> SEOmoz Algorithm Update History
=> Paddy Moogan Link Building Book
=> Distilled Excel / ImportXML for SEO