Campaign Management Guide

Greg French

Quick guide

campaign management

STRATEGY DEVELOPMENT• Link business objectives to marketing

objectives, identify customer issue to resolve that will lead to achieving objectives

• Identify market & competitive structure• Gather and utilize all data and fill gaps in

understanding• Develop customer insights and propositions

Managing the Cycle

CAMPAIGN DEPLOYMENT• Quality checks and test

deployments• Deployment instructions• Tracking coordination• Fulfillment coordination• Service center / web site / social

media coordination

Planning & Budget

List Management

CampaignDeployment

Objectives, Strategy,Segmentation, Insights,

Analysis & Reporting

ResponseManagement

Great marketing success: Quick and Controlled Learning

“I have never failed, I have just found 10,000 ways that won’t work.” – Thomas Edison