Campaign Intelligence: The 5 Steps to Campaign Intelligence

CAMPAIGN INTELLIGENCETHE 5 STEPS TO CAMPAIGN

INTELLIGENCE

WHAT IS CAMPAIGN INTELLIGENCE?

• CAMPAIGN INTELLIGENCE IS THE COLLECTION AND ANALYSIS OF PERFORMANCE DATA THAT IS USED TO JUDGE EFFECTIVENESS OF A MARKETING CAMPAIGN.

• IMPROVES FUTURE EFFORTS OF A BUSINESS.• IT AIDS IN UNDERSTANDING THE BUYING

PATTERNS OF YOUR CUSTOMERS, INCREASING YOUR CAMPAIGN ROI, TRACKING LEADS, AND INVESTING PROPERLY IN YOUR CAMPAIGNS.

5 STEPS TO CAMPAIGN INTELLIGENCE

• 1. DATA COLLECTION• 2. DATA ANALYSIS• 3. DATA INSIGHTS• 4. INTELLIGENCE• 5. APPLY INTELLIGENCE TO

CAMPAIGNS

1. DATA COLLECTION

• CHOOSE DATA COLLECTION TOOLS BEFORE THE CAMPAIGN BEGINS (EX. GOOGLE ANALYTICS, OMNITURE).

• LIMIT THE PARAMETERS (TIME, PRODUCT, ETC.) YOU WILL MEASURE.

• RETRIEVE DATA FROM YOUR DATA COLLECTION TOOLS.

• COMPILE DATA IN ONE LOCATION FOR EASY ACCESS AND ANALYSIS.

2. DATA ANALYSIS

• RUN YOUR DATA THROUGH DATA ANALYTICS SOFTWARE OR HIRE A PROFESSIONAL DATA ANALYST.

• IDENTIFY MARKETING TRENDS, CONSUMER BEHAVIOR, OR OTHER PATTERNS.

• THIS IS ONE OF THE MOST IMPORTANT STEPS BECAUSE IT SETS UP THE CONCLUSIONS OF YOUR RESEARCH.

3. DATA INSIGHTS

• REVIEW THE PATTERNS AND TRENDS FOUND DURING ANALYSIS.

• IDENTIFY WHICH PATTERNS WILL BEST INFORM AND ENCOURAGE NEW PRODUCTIVE MARKETING STRATEGIES.

• ASK YOURSELF HOW THESE FINDINGS WILL IMPROVE YOUR MARKETING CAMPAIGNS.

4. INTELLIGENCE

• DATA INSIGHTS ARE TRANSFERRED TO CAMPAIGN INTELLIGENCE SOLUTIONS.

• THESE SHOULD BE MANAGED AS ADVICE TO IMPROVE CURRENT AND FUTURE CAMPAIGNS.

5. APPLY INTELLIGENCE TO CAMPAIGNS

• OFFER YOUR CAMPAIGN INTELLIGENCE SOLUTIONS IN THE FORM OF ADVICE OR RESEARCHED SUGGESTIONS.

• APPLY THEM TO CAMPAIGN MANAGEMENT.• REPEAT THE CAMPAIGN INTELLIGENCE

PROCESS FOR EACH CAMPAIGN TO GAIN CONSISTENT AND CURRENT FEEDBACK.

RESOURCES

• HTTP://WWW.SPRINTMARKETING.COM/CAMPAIGN-INTELLIGENCE/• HTTP://TOPCWEB.COM/CONTENT/CAMPAIGN-INTELLIGENCE• HTTP://BLOGCRITICS.ORG/HOW-BUSINESS-INTELLIGENCE-CAN-AMPLIFY-YO

UR-MARKETING-CAMPAIGN/