Campaign Highlights

Campaign Highlights

Kirsty Mellor

Philips Lighting Targeted VIP Invitation – How do you create intrigue and excitement about your brand and add exclusivity through your communication? Creating unique messages that truly engage and resonate involves getting personal. Appeal, excitement and exclusivity was achieved for Philips Lighting around the launch of its ‘SmartStore’ concept at Light+Building 2012. A closed area accessed by VIP invite only. Personalised dm piece, landing page, follow-up call.

Philips Healthcare

Creative Concept & Messaging Platform for NPI – Differentiating Philips offering from the competition. Understanding unmet needs, competitive analysis, positioning and proposition, identifying opportunities to market, creative concept and messaging strategy. Communication strategy, collateral creation.

Philips Arena Solutions Using ‘Video’ to promote a service – pictures speak a thousand words and visual content really does work … can be shared, optimised and promoted. Creation of promo video to end users - driving traffic to website for download. Via SMM – YouTube, Facebook, Twitter.

Philips Lighting

Online interactive search and selection tool. In today's busy landscape information needs to be organized, reliable and accessible. An easy to use, functional online search tool was created for Philips Xitanium LED drivers (Philips Lighting OEM) - connecting, engaging and communicating.

NXP Software Creating real life experiences – a new strategic positioning and messaging platform. It begins with defining your objectives, knowing your target audience, gathering insights, identifying needs, competitors and thinking about the 'why, how, what'. The bigger players in the mobile market need to establish a clear positioning with relevant stakeholders (End Users, OEMs, Service Providers) as quickly as possible to meet the needs and keep up with the pace of this rapidly transforming market. New website launch Nov 2011, creative execution launched at Mobile World Congress Jan 2012. Website, email blasts, dm post cards.

De Lage Landen Thinking outside the box - an innovative 3D animation presentation was designed, developed and produced used as a 'wrap up' communication tool for a global internal sales meeting in Brussels - an audience with 600 people! Creative execution was dynamic and stimulating and facilitated an immediate sense of intrigue, arousing curiosity and attracting and engaging with members. Enabled key messages to be reinforced and strategy to be delivered in an exciting way, energizing and motivating members to be inspired and feel part of a global company with vision.

Nokia / Navteq

New Product Introduction – Driver Awareness Portfolio was launched internally at Global ‘Directions’ summit 2012. Sales Deck presentation created based on consumer benefits, pain points, winning facts and differentiation. Content creation and creative execution.

Van Leeuwen Outside-in Customer Focus - "Global" is all about an outside-in, customer focused approach to business. For Van Leeuwen, customers are what count. They rely on a supplier with a global logistics network, that delivers products made to measure, on time and all according to their wishes. The whole look and feel of the Annual Book promotes a company that truly understands its customers and markets, but also one that makes its employees proud to be part of something ‘Global’.

Wheelabrator Group Employee Engagement - Merger of 2 companies. Managing change - implementing and managing an internal communications campaign to >2750 employees, across 17 countries, 34 offices and 8 languages Newsletter, intranet site, email, presentations.

Wheelabrator Group Re-branding - Managing, developing, delivering and safeguarding corporate identity in line with vision, values and brand look, feel, voice, behaviour - across on and off line platforms. A unified and uniform brand identity.

Wheelabrator Plus Selling the ‘why’ not ‘what’ - Campaign based on added value and benefits of after market service. New approach in the market. Ads on and off line, email blasts, CTA – driving traffic to website – lead generation.